As December approaches, the atmosphere of the end of the year-end festive season is getting stronger and stronger. When it comes to the sense of festive rituals, of course, the Christmas countdown calendar is indispensable. In the past two years, we often see the saying that the

Enters December, and the atmosphere of the festival season at the end of the year has become stronger and stronger. When it comes to the sense of festive rituals, of course, the Christmas countdown calendar is indispensable.

In the past two years, we often see the saying that the Christmas countdown calendar is compared to a "blind box". Last year, "Chanel blind box" once became a hot search on Weibo . In fact, most Christmas countdown calendars will indicate the product and the corresponding specifications, and there is no deliberate situation of fooling people. On the contrary, the cost-effectiveness is still the selling point of some Christmas countdown calendars. Many sets are priced more favorable than the total price of the product, and the products earned are mainly classic models, and more and more brands are now starting to add formal products to gift boxes.

We have taken a look at 10 Christmas countdown calendars this year, including skin care, beauty, perfume, jewelry, household items and toys. Some are good-looking and some are more cost-effective. Let’s take a look.

DIOR

DIOR This year's holiday season has collaborated with artist Pietro Ruffo, and the design of this Christmas countdown calendar gift box was also written by him. The center of the gift box is still the exterior of No. 30 Montaigne Avenue, the heart of the brand. The artist has created a strange and dreamy starry sky pattern around this iconic building, integrating elements such as constellations, flowers, and strange beasts.

This gift box contains 24 items, including perfume, fragrance candle, beauty and skin care. Except for a small pendant with star shape, the rest are brand celebrity products, and the overall integrity is online. There are 8 perfumes with volumes ranging from 5 to 10ml; there are 4 fragrance wax candles, of which Montaigne No. 30 fragrance candles are 85g packages. There are also 15ml of reverse cream, 10ml of small pink diamond essence, and the same 10ml of small A bottle essence.

Reference price: 4550 yuan

Purchase channel: DIOR Store

YSL Saint Laurent Beauty

This year YSL Saint Laurent Beauty Christmas gift box is still in black and gold color, decorated with star diamond elements with festive atmosphere. The gift box also has 24 items, many of which are formal wear, including 50ml of Free Water, Small Black Strips 314, Black Gold Square Tube 1971, leather air cushion B20 and 20ml of Night Queen Eye Cream. The combined price of these 5 pieces is basically the same as the price of the gift box.

gift box also includes samples of reverse Paris perfume, Night Queen essence, black silk satin makeup front milk, powder air cushion, leather air cushion, square tube and other items, as well as Christmas mirrors, mobile phone stands and a bracelet.

Reference price: 3220 yuan

Purchase channel: YSL Beauty official website, Tmall flagship store , store

M·A·C Meike

M·A·C Meike's gift box adopts a cylinder shape, with a red base paired with golden firework patterns, which is very festive, and has a bit of a wedding candy box. Unlike the opening mode of ordinary gift boxes, M·A·C Meike is a model that uses rotating the inner core to find the corresponding small drawer, and it will also have a special sense of ritual in the experience. The

Reference price: 165 pound

Purchase channel: Sefridges official website

L’Occitane

L’Occitane joins hands with French illustrator Eva Offredo to create natural theme packaging, and the raw materials of the packaging also emphasize environmental protection and sustainability. The price of the

Christmas gift box is $80, and the total value of the 24 items is $115. The gift box covers many classic products of the brand, including shea, verbena , rose, cherry blossom hand cream, as well as sweet almond shampoo, conditioner, shower oil, soap, etc.

Reference price: 80 USD

Purchase channel: L'Occitane official website

Coyan's

Coyan's and design studio Made By Radio Coyan's cooperation has brought this joyful festive atmosphere and the packaging design that reflects the brand's characteristics.

A mini Christmas countdown gift box is available in China, with 10 small gift boxes, each of which is individually packaged, including two formal wear, namely 50ml high moisturizer and 250ml high moisturizer. The price of the gift box is the same as the value of these two formal wear products, which is equivalent to buying 2 get 8 free. The other 8 samples are also brand celebrity products, and they are all taken care of by cleansing, water, essence, lotion and sun protection.

Reference price: 580 yuan

Purchase channel: Keyan's official website, Tmall flagship store

淡安安

淡安 gift box design is a special one in this year's Christmas countdown calendar. It adopts the shape of a small house. 12 small houses of different designs are arranged in an orderly manner, and are full of festive atmosphere.

Lane Crawford selected 12 popular products from 12 brands, including skin care, beauty, fragrance and body care products, many of which are niche reputation items, and they should have a better experience of removing blind boxes for many students when they come to water. Specifically, there are EVE LOM Hydrating and Glossy Moisturizing Cream, Matiere Premiere Martier Fragrance Experience Set, Valmont Spring Body Lotion, This Works Deep Sleep Pillow Spray, La Perla Fragrance Experience Set, Ganoderma Lucidum Essence Oil and Cleansing Honey Experience Set.

Reference price: 2888 yuan

Purchase channel: Lane Crawford store

Starbucks

Starbucks brought two sets of Christmas countdown calendar gift boxes this year, namely shot cup and durian cup pendant. The design of the gift box is relatively simple, it is a big red box with golden details. Of course, everyone is interested in Starbucks gift boxes, and most of them are just to collect one set of satisfaction at a time. The

shot cup gift box includes 24 cups, and the printed pattern corresponds to the bean card design of 24 coffee beans.

In addition, the durian cup pendant gift box adopts a double-layer design, and the pendants of the two materials have 12 colors. Both sets of gift boxes

have been sold out online. Interested students can try their luck at nearby stores.

Reference price: 999 yuan (shot cup gift box / durian cup pendant gift box)

Purchase channel: Starbucks store

LEGO

LEGO brought 4 Christmas countdown calendar gift boxes this year, including LEGO good friends and LEGO city group, as well as two IP joint models.

This year's Harry Potter gift box includes characters such as Harry, Longbottom, Myrtle, Sirius , Voldemort , Snape , Hedwig , as well as Cavaliers bus , Quidditch goal, beaten willow, Hogwarts train and platform, meditation basin, Goblet of Flame and other props, a total of 24 pieces.

"Guardians of the Galaxy" gift box is also composed of 24 items, including classic characters such as Star Lord , Rocket Raccoon , Groot , spaceship, Blaster and other props.

Reference price: 329 / 349 yuan (Harro Potter model / Guardians of the Galaxy)

Purchase channel: Lego Tmall official flagship store (Harry Potter model / Guardians of the Galaxy)

Swarovski

Last year Swarovski updated the brand's visual image, and this year's Christmas countdown calendar design continues to focus on the brand's new visual image. The gift box adopts the octagonal shape, presented in pure green, supplemented by golden details. The gift box of

includes 25 Swarovski imitation crystal images, mainly decorated with festive elements, such as Christmas wreaths, snowflakes, elk , candy, holiday-limited cows, etc. There are pendants, ornaments and magnets that can be used to decorate Christmas trees, festive dining tables, etc.

Reference price: 6800 yuan

Purchase channel: Swarovski official website, store

Tiffany

Tiffany brought a collaboration with Andy Warhol (Andy Warhol) in the 2022 holiday season. Before working on art, Andy Warhol was a very successful business illustrator who created holiday cards for Tiffany from the 1950s to the 1960s. This joint series revolves around these greeting cards designed by Warhol in person back then. The series includes decorations, dessert plates, jewelry plates, playing cards and other items.

This year's Christmas countdown calendar also paid tribute to Warhol. The gift boxes are made of environmentally friendly wood, and each set of gift boxes takes 50 hours to make. The whole is composed of Tiffany blue gift boxes and gift boxes decorating Warhol's illustrations. The gift boxes "hide" diamonds and jewelry. Since the brand launched its first Christmas countdown calendar in 2019, Tiffany has always been taking the limited-edition high-end route.