In order to further safeguard the legitimate rights and interests of consumers, standardize and strengthen the supervision of medical beauty advertising, and effectively maintain the order of the medical beauty market, in accordance with the provisions of " Advertising Law of the People's Republic of China ", "Medical Advertising Management Measures", " Medical Beauty Service Management Measures " and other relevant laws and regulations, now provides the following regulatory tips for the city's advertising market entities in the design, production, agency, and publishing of medical beauty advertising, etc., now provides the following regulatory tips for the city's advertising market entities in the process of medical beauty advertising design, production, agency, and publishing. :
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Medical beauty refers to the beauty method of repairing and reshaping a person's appearance and various parts of the human body using surgery, drugs, medical devices and other traumatic or invasive medical technology methods.
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medical beauty advertisement refers to commercial advertisements that directly or indirectly introduce medical beauty institutions or medical beauty services through certain media or forms.
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Medical beauty advertisements are medical advertisements. Advertisers must obtain a medical institution license in accordance with the law before they can publish or entrust the release of medical beauty advertisements. Advertisers must obtain the "Medical Advertising Review Certificate" in accordance with the law when publishing medical beauty advertisements. Advertising operators and advertising publishers design, produce, agent and publish medical beauty advertisements must check the "Medical Advertising Review Certificate" in accordance with the law and publish them strictly in accordance with the approved content.
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Medical beauty advertisements should express the advertising content in a true, legal and healthy form, which meets the requirements of building socialist spiritual civilization and promoting the excellent traditional culture of the Chinese nation.
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1 medical, medicines, health foods, medical devices, cosmetics, beauty advertisements, and advertisements that are not conducive to the physical and mental health of minors and the physical and mental health of disabled people shall not be published on mass media targeting minors.
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Market supervision and administration department will rectify all kinds of medical beauty advertisements in accordance with the law, and strive to solve the problems of high harm and concentrated public feedback, focusing on cracking down on the following situations in advertisements:
(I) Violate the good social trends, create "appearance anxiety", improperly correlate bad appearance with negative evaluation factors such as "low energy", "laziness", and "poverty", or improperly correlate outstanding appearance with positive evaluation factors such as "high quality", "diligence", and "success";
(II) Violate drugs and medical devices According to laws and regulations such as equipment and advertising, it is stipulated that drugs and medical devices that have not been approved or registered by the drug management department;
(III) Promote diagnosis and treatment subjects and service items that have not been approved or registered by the health administrative department;
(IV) Promote diagnosis and treatment effects or make guaranteed commitments for the safety and efficacy of diagnosis and treatment;
(V) Use the name and image of industry associations and other social associations or organizations to prove the results before and after diagnosis and treatment using the name or image of the patient;
(V) Use the advertising spokesperson to recommend and prove medical beauty.The so-called "recommendation officer" and "experience officer" in medical beauty advertisements, who make recommendation certificates for medical beauty in their own name or image, shall be recognized as the advertising spokesperson;
(7) The act of publishing medical beauty advertisements in the name or image of state organs or state organs staff in disguise;
(8) The act of publishing medical beauty advertisements in the name of the People's Liberation Army and the Armed Police Force;
(9) Disguised medical beauty advertisements in the form of introducing health, health knowledge, personal interviews, news reports, etc.;
(10) Promote food, health food, disinfection products, cosmetics for diseases related to medical beauty;
(11) Other circumstances prohibited by violations of laws and administrative regulations of .
All advertising market entities in the city shall publish medical beauty advertisements in accordance with the law. The market supervision and management department will seriously investigate and punish illegal and irregular medical beauty advertisements. We sincerely welcome the general public to report clues of suspected illegal medical beauty advertisements through 12315, complaints and reports.
