Ye attended the Givenchy 2023 spring and summer women's clothing show on October 2, 2022
The most There are not many topics to discuss in the fashion circle recently, but there is a #Ye. It's cold# has been blinking the screen in the circle. After all, in addition to being a prosperous music industry, this man also became famous in the fashion industry. In early October, he also appeared on Paris Fashion Week as the opening model of the Balenciaga 2023 Spring and Summer Fashion Show. Why did he suddenly get cold?
01.
Ye What did you do? How
is step by step toward the edge of "cold"
September 15, 2022 , Ye announced the termination of his cooperative relationship with GAP on the grounds that GAP did not comply with the contract, and stole his design, and accused GAP of failing to release clothing and opening YEEZY retail stores as planned.
GAP soon issued an announcement to terminate the cooperation with Ye, stopping the development and production of new products of , but retaining the sales of existing products, including the official websites of the YEEZY and GAP cooperation series, all operating normally.
Unexpectedly, parting ways with GAP is just the beginning, and the development of the incident starts with his YZY SZN 9 show on October 3. The focus of the show was Ye wearing an anti-black slogan T-shirt with "WHITE LIVES MATTER" printed on the back. The slogan was changed from the rights protection activities triggered by the US police's violence against African Americans in 2015. The slogan at that time was BLACK LIVES MATTER (Black Lives MATTER), and the original intention was to oppose black violence.
Ye wore a T-shirt with the slogan "WHITE LIVES MATTER" printed on the back of his personal YZY SZN 9 show
in fact Ye is not the first time he has issued a controversial anti-black statement. He previously supported Trump , wore a hat of "making America great again" and claimed in 2018 that "400 years of black slavery in the United States was an option."
This time caused such a big response, in addition to the saying "White Lives Matter", another special guest wearing a slogan T-shirt came to the show. She is Candace Owens, an African American conservative political activist. She is also a Trump supporter. She gained popularity in the early days for producing videos supporting Trump. The content she produced was very popular among white conservatives, and the combination of "White Lives Matter" and Candace Owens made it politicized. Although this operation is very Ye, it is obviously not a wise move in business.
Ye and Candace Owens took a photo on the YZY SZN 9 show in a T-shirt with the slogan "WHITE LIVES MATTER"
On October 4, Ye wrote on his Instagram, "Everyone knows that Black Lives Matter is a scam, and now it's over, you're welcome."
And the staff who once at YZY said that the "White Lives Matter" slogan is definitely a slogan for racism, and this sentiment is more inclined to "ironize white people."
However, whether it is ironic or anti-black people, the slogan incident after the show seems to be not accepted by the industry, whether it is black or white people, causing condemnation among the public.
Many fashion editors at the YZY SZN 9 show, including Dazed Magazine Executive Director Lynette Nylander and famous actor Jada Pinkett Smith, chose to leave the YZY show directly after seeing the T-shirt. I watched Gabriella Karefa-Johnson, fashion director and VOGUE special editor of YZY SZN 9, and expressed his opinion, "That T-shirt is not art, it is a very aggressive, violent and dangerous display."
However, Ye was not polite after seeing it, and directly posted a photo of Gabriella Karefa-Johnson during Paris Fashion Week on INS, bluntly saying that "this is not a fashion person" to mock her dressing style.
Ye mocking Gabriella Karefa-Johnson's look
Just as Ye launched a series of targeted counterattacks on Karefa-Johnson, supermodel Gigi Hadid posted a post to support Karefa-Johnson, pointing out that Ye is a bully and a joke.
On October 5, the farce was calmed down under the matchmaking of Anna Wintour, editor-in-chief of the American version of VOGUE. The two met and shook hands and made peace, and then deleted the content that confronted each other on Instagram. VOGUE also posted a statement on their Instagram, writing that "VOGUE stands with Gabriella Karefa-Johnson, our global fashion editor and long-time contributor. She is personally targeted and bullied. It's unacceptable. Now more than ever, voices like her are needed, and once again she speaks her truth in the best way to meet with Ye" in a private meeting with him."
VOGUE Instagram statement
With VOGUE's statement, Adidas said it is re-examining the partnership with Ye due to the T-shirt slogan incident. Ye then vented his dissatisfaction on his Instagram, "FUUUUUUCK ADIDAS, I was raped by ADIDAS, and my design was stolen." Adidas has not responded further since then.
Just when everyone thought the matter had come to an end, surprises emerged one after another, and even more shocking "bombs" were thrown into the fashion circle, which also made Ye completely move to the brink of "cold".
October 16, 2022, Ye made anti-Semitism remarks on the Drink Champs podcast program, and he criticized Jewish for controlling American film and television, media and even economy. These large companies and media deliberately amplify his madness, label him anti-Semitism, block him outside the door and prevent him from speaking up, making people feel that no matter what he says, everyone thinks he is sick and does not believe him.
Ye In the Drink Champs podcast
he also said Kim Kardashian is a Christian, but he still has to take the sexy route in his forties, which is all caused by Jewish capital.
and accused the Jewish media of controlling the US election, saying that if you want to win the election, the only way is to invite the Jewish media out as soon as possible, because they will play better than you.
bluntly said, "Anti-Semitism is shit. If I say anti-Semitism, Adidas can't give up on me." Due to historical reasons, this statement really hit the pain point of the German company Adidas, because both "Nazi" and "anti-Semitism" are a big taboo in Germany. Not only Adidas, but also international companies like GAP and Balenciaga.
is difficult to gain a foothold in the fashion circle because of "anti-Semitism", but in fact there are lessons from the past. In 2011, Dior, the high-end women's design director, John Galliano, was fired by Dior for anti-Semitic remarks, ending a 15-year cooperative relationship. Coincidentally, John Galliano also attended the YZY SZN 9 show on October 3, which once became the focus of the scene. Is this considered a "brother in trouble"?
John Galliano and VOGUE American Editor-in-Chief Anna Wintour at the YZY SZN 9 show
This is not over. After Drink Champs was broadcast, facing the public's strong opposition to the show, Ye not only attacked his former friend, but also accused the luxury giant LVMH president Bernard Arnault. The next thing will be developed naturally.
October 21, 2022, Balenciaga's parent company Kering Group took the lead in saying that because Ye made controversial comments publicly in recent weeks, Balenciaga and Ye no longer have any relationship, will no longer cooperate with Ye, and will no longer cooperate with Ye, and will not have any cooperation plans in the future.
At the Paris Fashion Week on October 2, which was just past, Ye, as a friend and collaborator of Balenciaga creative director Demna Gvasalia, the photos of the opening of Balenciaga 2023 spring and summer fashion show were also deleted from the official website of Balenciaga and the authoritative fashion website of VOGUE.
Ye is the opening of the Balenciaga Spring and Summer Fashion Show for Balenciaga 2023
Not only that, the co-branded series of Balenciaga and Ye Yeezy Gap Engineered by Balenciaga has also been removed from the Balenciaga global retail store and official website.
Yeezy Gap Engineered by Balenciaga Co-branded series
October 25, 2022, GAP stated that it will remove all YEEZY GAP products from its store and close the official website of the YEEZY and GAP cooperation series. And wrote in the statement that “According to our values, any form of anti-Semitism, racism and hatred are inexcusable and intolerable. We work with organizations that fight hatred and discrimination on behalf of our customers, employees and shareholders.”
The same day, Adidas also issued an official press release saying that "Adidas cannot tolerate anti-Semitism and any other type of hate speech. Ye's recent remarks and actions are unacceptable, full of hatred and dangerous, and they violate the values of 's diversification of and inclusiveness, mutual respect and fairness" and announced the immediate termination of its partnership with Ye, cessation of production of Ye's branded products, and cessation of payments to Ye and its company.
With the announcement, this century cooperation that began in 2013 and would expire in 2026, which Adidas once called it "the most important partnership ever between non-athletes and sports brands" came to an abrupt end.
Adidas official press release
As major brands and celebrities have successively drawn a clear line with Ye, Ye has also been banned by Instagram and Twitter for violating the platform's hate speech policy.
02.
Ye will it really be cold?
Having written this, Qinghe wants to say that I am not a fan of Ye, nor is it to prove that what I said is right. I just want to discuss my views from my perspective. If you have different opinions, please feel free to post in the comment section.
Qinghe understands "cold" that he will never turn over and disappear from the fashion circle from then on. If it is based on this conclusion, I don’t think so. I think it’s not wrong to keep all brands out of the door now, but when all this is settled, it will eventually lead to new cooperation. The reason why Qinghe has such a conclusion is mainly based on the following points:
- Influence and creativity
Ye Although there are emotions and dissatisfaction, some indeed inappropriate words and deeds have occurred, his business influence cannot be underestimated. In fact, the controversy about him has never stopped in recent years, but why has it been abandoned by the brand until now? Before this, many media and celebrities were proud of being able to participate in his activities, thinking that it was the golden ticket to the fashion industry. As a brand, we need to generate income, the media need topics and voices, and we live under the same roof, so we have always been at peace.
Adidas announced its termination of its cooperation with Ye, saying that the decision will have a short-term negative impact of up to 250 million euros on Adidas' net income in 2022. There are only two months left in 2022, with a loss of 250 million euros in two months. As of the close of the day, Adidas's stock price also fell by 3.2%. This result is an unbearable pain for any brand.
In September, when GAP announced the termination of its partnership with Ye, its stock price also fell by more than 4%.
Then talk about creativity, let alone how many brands of products on the market have the shadow of YEEZY. In the fashion field, there are few brands that can continue to innovate, especially footwear brands, which are both innovative and topical. It is not an exaggeration to say that YEEZY is the only one. YEEZY’s new products each season carry Ye’s respect for fashion creations. Let’s look back at other brands. Whether we are replicating classics or playing with LOGO products, this alone is worth adding points to Ye.
- Ye What did you say? Is it true?
As mentioned above, as a public figure with great influence, some of their words and deeds are indeed inappropriate, but to some extent, some do not need to be argued. For example, he mentioned that American media and film and television are controlled by Jews, and there is no doubt that Ye has the position.
, the founder of Meta, which also has two major social softwares: Facebook and Instagram, is a Jew. In every presidential election, candidates choose to put a lot of canvassing publicity on these social platforms. In this slogan T-shirt incident, when the Jewish rhetoric program was broadcast, the first person to ban Ye was Instagram, and then Ye moved to Twitter and was immediately banned.
One of the largest film and production and distribution companies in the United States, and Universal Pictures founder Carl Ramler is also a Jew. The series of movies they released include " Beautiful Mind ", " Pianist ", " Fast and Furious " and " Spy Shadows ". If film and television culture is an extremely important part of the output of cultural soft power and is an important carrier of value output, is this considered being controlled?
includes Steve Ross, the founder of Warner media, who also owns CNN TV, HBO TV network , " Times " and Warner Bros. Entertainment . They are also Jewish.
- The past lessons
As mentioned earlier, John Galliano, the former Dior high-end women's clothing design director, was fired by Dialo for anti-Semitic remarks in 2011, but was hired as creative director by Martin Margiela three years later. Now, wherever he goes, he is still a hot guest of honor.
Ye and John Galliano at the YZY SZN 9 show
What do you think about the Ye incident? Talk about
in the comment area
