In the past few years, the beauty and cosmetics industry has continued to face external challenges. Physical stores have been closed due to the epidemic, and most importantly, the supply chain has also been affected. Consumers learn beauty and cosmetics on social media, and their purchasing habits are also beginning to change. Consumers are changing their daily skin care routines and makeup styles. Online beauty and personal care content such as social media platforms and e-commerce platforms is becoming more and more abundant, integrating product inspiration, specific operation tutorials and unique brand experience.
Online channel has become people's first choice shopping channel, and consumers' shopping methods have changed. Some consumers have moved to online shopping for the first time, while others have increased the frequency of online shopping. Meanwhile, due to the rise of e-commerce in recent years and the shift in consumer behavior, this is undoubtedly good news for retailers and brands focusing on online. As channels such as communities, mini programs, public accounts, and video accounts have become a habit for consumers, it has become the key to brands and retailers retaining users and improving product loyalty. Especially in China, e-commerce shopping and live shopping are both the first development echelon in the world. Chinese consumers' fanaticism about video format has reshaped the domestic e-commerce landscape.
chain 2+1 business model is a new retail model created by a cosmetics company. The business model is relatively simple and crude and easy to get started. It has basically become the standard for platform enterprises to operate, and using the Chain 2+1 system can save a lot of promotion time. The Chain 2+1 system allows every consumer who enters the distribution system to consume and get paid, allowing every consumer to become a salesperson for your product, saving a lot of promotion time and bringing the relationship with every consumer closer.
Chain 2+1 business model plan:
First determine the entire mall, the chain 2+1 model as the basis, platform identity mechanism: agent and boss
Assuming that the user participates in the chain zone's activities and upgrades to become an agent's identity. The agent recommends that users participate in the chain zone activities and receive direct push rewards, and the agent recommends that two users participate in the special zone activities and upgrades to become bosses. , at this time we can get direct push rewards and see-through rewards. When the boss recommends 3 agents, our cost has already returned.
scene tool construction and traffic portal creation, using tools such as mini programs + public accounts + H5+app to cover the mobile e-commerce market through multi-channel malls. A good model has its mission. Either it can help the platform solve the problem of traffic diversion or help the platform solve the problem of fission. If it cannot keep up in time, it will become an increasingly lack of ability for brand merchants with offline stores. Both of these 2+1 chain mode have the smoother and more efficient use of continuous practice and iteration as the connection and cooperation between the platform and merchants are connected and cooperated with the continuous practice and iteration.
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