The value of a watch has long surpassed the practical functions of the product itself, and the profound watch culture has given the watch more meaning. Showing personality, highlighting identity or art collection has become the main reasons for buying watches. However, the market for watches in 2022 is very sluggish, and the watches that were once the most value-preserving in the second-hand market have also dropped significantly.
Many people think it is caused by economic impact, but this only accounts for part of the reason. In recent years, new models of popular watch brands have lacked innovation, giving people the feeling that they need to harvest quickly before they grow. The following 6 new models are the ones with the highest attention in 2022. Let’s take a look!
Australia Peter Royal Oak Series 16202ST:
Royal Oak 16202, is an alternative model of the old Royal Oak 15202. The appearance and thickness have not changed at all. The only difference is that the 2121 movement used in the old model has been replaced with the new 7121 movement. Today, when almost all Swiss watches use calendar quick-tuning, the use of calendar quick-tuning is known as a major upgrade. As for the power reserve from 40 hours to 55 hours, the swing frequency from 19800 to 28800, and the pin rod automatic trolley was replaced with ball bearing automatic trolley, which ordinary consumers could not notice at all.
Rolex weekly calendar type M228236-0012:
Rolex weekly calendar type has an unwritten rule. As long as it is an ice blue disc, it must be made of all platinum. Rolex has launched platinum models since 1956, but for the past 60 years, the platinum model has been using a polished aperture. Therefore, after changing a circle, it was called a major facelift by everyone for more than 60 years.
Actually, the weekly calendar-type platinum model is 40mm, and I have used dog teeth rings very early. That is, a dial of different colors was replaced, and the movement and material were exactly the same.
Royal Oak 50th Anniversary Model 15510ST:
50th Anniversary Model is an extension of the 15500ST. In addition to the dial scale being a little longer than the old model, the movement automatic pyramid has the "50th anniversary" mark. There is no difference between the others at all. In recent years, Rolex seems to have become the guide of Audio and Peter Peter . The green plate fire and the ice blue plate fire, Audemars Piguet replaced them all, and the shape of a royal oak tree seems to be endless. But consumers will also be visually fatigued.
Haima 300 Green Disc:
Haima 300 is a highly competitive series in terms of brand awareness and cost-effectiveness. The new Haima 300 has the dark green ceramic bezel specialty of Omega on the dark green ceramic bezel with white enamel diving scale. The dial is also made of polished green ceramic, with laser engraved corrugated patterns. But in fact, we all know that this is just a replacement for the green plate that major brands have borrowed from. However, in terms of appearance, this watch is still very beautiful.
Mark 20 Pilot Series:
House 10000 launched the newMark 20 evolved from Mark 18. The case has been brushed and is equipped with a polished bezel, double-sided anti-glare sapphire crystal mirror, a screw-in crown and a closed bottom cover engraved with aircraft patterns. The difference can be described as slightest, with the thickness from 11 mm to 10.8 mm, and the waterproof performance increased from 60 meters to 100 meters. The main difference is that the 32111 movement has been replaced, and the power energy storage has become 120 hours. Except for the calendar window that changes from black to white, the appearance has basically no changes.
Rolex Air Overlord M126900-0001:
The most obvious difference between the new Air Ball and the old Air Ball launched in 2016 is that the dial scale has changed from 5 to 05, and then the original 8K white gold hour mark of 3, 6 and 9 is upgraded to a luminous fill time mark, expanding the range of use of luminous. What is more obvious is that shoulder pads were added on both sides of the crown, and the new 3230 movement was replaced, which increased the price by 1,600 yuan.
After taking stock of the above 6 representative popular styles, you will find that these popular styles are used to eating leftovers. The new models they launch seem to be just to quickly discontinue the old models, thereby driving sales and premiums.But this made watch friends slowly lose their enthusiasm for the release of new styles, and they felt that their IQ was being pressed to the ground to rub. So do you know why the watch market in 2022 is particularly sluggish?
