Demna Gvasalia has a saying, "If designers are indifferent to human survival dilemma, how much meaning is fashion?" Environmental protection is a hot topic in the fashion circle. This year's Balenciaga 2023 Spring and Summer Series has attracted the attention of the fashion indus

2025/06/2807:17:37 fashion 1918

Demna Gvasalia has a sentence, "If designers are indifferent to human survival dilemma, how much meaning is fashion?"

Environmental protection is a hot topic in the fashion circle. This year's Balenciaga 2023 Spring and Summer Series has attracted the attention of the fashion industry through a ruined doomsday show.

Demna Gvasalia has a saying,

"Environmental Belief" in the fashion industry

Manager Demna Gvasalia continues the main axis of "apocalyptic aesthetics" and shows us a world that seems to be hit by meteorite , models with scarred faces struggling forward in the uncivilized mud.

Demna Gvasalia has a saying,

Demna Gvasalia has a saying,

Most of the materials used in this show will be recycled and reused. At the same time, Balenciaga calculates the environmental impact of the show in tons of carbon dioxide equal, and then converts it into an equal amount of euros , donating it to the Up2Green Reforestation organization for reforestation and biodiversity conservation programs. Among the many brands that promote environmental protection concepts, they seem sincere.

Demna Gvasalia has a saying,

Demna Gvasalia has a saying,

Unlike Balenciaga, which starts from the form, the spring and autumn series of ready-to-wear clothes of BALMAIN is based on sustainable development. It is designed with natural materials such as paper, wickers, and bark. It expresses concerns and thoughts about the consequences of global climate warming and its consequences, and shows the fashionable and sustainable development pursued by modern people.

New era of health and fashion

is not only a fashion circle, but also a healthy diet and living habits have become the fashion pursued by young people in the new era. The "superfood" that was popular last year became a common delicacy on girls' dining tables around the world, and "anti-sugar" and "low-calorie" have also become the focus of our consumption.

Demna Gvasalia has a saying,

Look at the circle of friends. Those "trendy people" who used to like to go to dance and drink during rest also began to check in to frisbee and Lu Chong every day, sweating profusely on the sports field. It seems that overnight, the trend of fashion is explored from the outside to the inside, and it pays more attention to health, greenness and sustainability.

I began to learn to subtract life. Not only do we insist on low-carbon travel, but we also pay more attention to green and healthy consumption. When shopping on Double Eleven this year, the proportion of health-related consumption is much higher than in previous years. For example, I will deliberately look at whether the brand concept is environmentally friendly and whether the product ingredients are healthy. One of the must-buy is Swallow's House 115℃ Fresh Fresh stewed bird's nest (environmentally friendly).

The first health investment in Double Eleven

Girls’ care is from the inside out. In addition to skin care products with safe ingredients, a nourishing diet is also important.

Demna Gvasalia has a saying,

I have the habit of eating bird's nest on weekdays, and the house of birds's house has always been my first choice. For girls who eat bird's nest for the first time, I recommend breakfast or as a meal replacement. One bottle a day, and you can feel the moisturizing from the inside out after long-term consumption. As a veteran bird's nest enthusiast, the quality of the bird's house is currently the best after trying it. It is not only full of weight, but also delicate and brushed, but also has a good taste.

Demna Gvasalia has a saying,

The Swallow House purchased this Double Eleven this time at 115℃ fresh stewed bird's nest (environmentally friendly). It has been upgraded to the packaging material of the previous refrigerated delivery payment. It is delivered with a zipper box. The outer box volume is directly "slimming" by 67% (taking the 45g*7 specification as an example)! Compared with conventional cartons, zipper boxes perfectly solve the cumbersomeness of unboxing for girls, and can effectively reduce material waste, making it a part of environmental protection while consumption.

Demna Gvasalia has a saying,

As a brand that refines environmental protection to every link of production and operation, the inner container of the packaging of the Swallow House 115℃ Fresh stewed bird's nest (environmental protection model) is also made with environmentally friendly sugarcane bagasse , which can naturally be degraded into natural nutrients in 3 months, which is truly green and environmentally friendly.

This time I repurchase the gift box of 45g*7 bottles. It is stewed at high temperature at 115℃, and is more sterilized and is very suitable for long-term supplementation. Moreover, after high-temperature stewing, the acid digestibility rate of the nest is 80% higher than that of ordinary bird's nest. One bottle is about 1.8 bottles of ordinary bird's nest, which is very suitable for nourishing the body.

Demna Gvasalia has a saying,

I believe that when many people buy fresh nourishing products, they are afraid that they will deteriorate due to logistics reasons because they are not delivered in time.Through continuous exploration, the Swallow House has broken through the traditional bird's nest stewing process, stewed at high temperature of 115℃, thoroughly sterilized, and can also be stored well at room temperature. While environmentally friendly and energy-saving, the ice pack cost saved for consumers every year is about 1,000 yuan!

, and each box of 45g*7 specifications of the Swallow House 115℃ fresh stewed bird's nest (environmental protection version) reduces carbon emissions by 54.11% compared to the refrigerated distribution version of the same specification. The carbon emission reduction after upgrading every 1,000 sets of products is equivalent to the carbon sink generated by 166 trees in a year, and environmental protection is refined in every link.

The reason why I keep buying back the bird's house is because I like the quality of their bird's nest. The quality of bird's nest can be seen from the naked eye. Each bottle is a bird's nest collected from the tropical rainforest of Southeast Asia. The ingredients list is only bird's nest, rock sugar and pure water. It does not contain any additives, is rich in nutrition, pure and natural.

Demna Gvasalia has a saying,

Yanzhiwu brand has been adhering to the concept of green and environmental protection for 24 years and practicing the policy of "love the earth". Not only respond to the national call for "double carbon", but also insist on investing in the research and development of green cleaning process technology in the production process, so as to achieve energy conservation, emission reduction and green production.

In terms of environmental protection and charity, Yanzhiwu is also full of sincerity. The brand pursues the ecological concept of harmonious coexistence between man and nature, advocates the protection of tropical rainforests in Southeast Asia, and provides a place for swiftlets without disturbances by building Yanwu to balance the relationship between man and nature. We also worked with "Mother Earth" Yi Jiefang to establish the "Yanzhiwu Green Water and Green Mountain Ecological Forest" in Yangguan Forest Farm in Gansu. As an environmentalist who advocates low-carbon life, how could we not love such a brand!

Demna Gvasalia has a saying,

Why not start today and explore a healthier lifestyle with Yanzhiwu, adjust your own rhythm, and make a meager contribution to environmental protection while making yourself lighter and healthier from the inside out.

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