For a cosmetics store, products are the core of business, so early product selection is also a crucial part.
If the quality of the product selection is not high, consumers' recognition of the store will be greatly reduced. 's product turnover rate will decline, which will eventually lead to product unsalable sales and capital; if the product selection cannot keep up with the trend, the products that customers are interested in will not be supplemented in time, which will also make customers lose interest in the store.
For beauty stores, product selection is crucial, but in the face of all kinds of cosmetics, what should choose? Which one can choose to bring a steady stream of customers to your store?
Focus on consumer product selection
The focus of the cosmetics market is shifting from the brand to the consumers. All business activities of cosmetics stores should also be carried out around consumers, understand consumer preferences, dig deep into consumer needs, and establish a new retail relationship between the store and customers.
Follow quality and tone
In the context of consumption upgrade, consumers are paying more and more attention to the quality of products and tend to like tone products. Moreover, there are now a wide range of brands and a wide variety of categories on the market. Only products with tone can attract consumers' attention, and high-quality products are more likely to bring repeat customers to the store.
is not much different from the price range of the main local brand
The positioning and price system cannot be too different from the main brand. For example, the price range of the main product of the store is around 200-300 yuan, so the latest imported products should also be within this price range and should not be too high or too low. This can greatly increase consumer acceptance and reduce transaction resistance.
LICHEESU makeup is called LS, and the Chinese name is " Love Zhixiu ". The brand is positioned as focus, fashion and high-end. Adhering to the concept of artistic makeup lifestyle, we are committed to providing products and services to professional makeup artists and daily chemical consumers.
's cosmetics are based on consumers and provide high-quality products that are most suitable for consumers, and have won unanimous praise from the market.
Love branch and Mingxiu Four-color contour pink
Powder is light and soft, has the effect of adsorbing oil, soft and lasting makeup effect, brightening color contains light-sensitive particles, easily capture light source shadows, has a soft focus effect, and the two colors are used together to create a three-dimensional perfect outline.
Love Zhixiu Deep Eyeliner Liquid
High-density Eyeliner Liquid, bright and soft colors, showing beautiful eyes, fast drying, cleansing your face.
Love branch pre-makeup care essence
For different skin types, it improves balanced moisture, provides light moisture to oily and rough skin, and feels the skin moisturized and comfortable. It adopts a refreshing formula to effectively provide moisture to the skin and create a balanced and clear skin.
Love branch show light and flawless foundation cream
jet grinding process, the powder is more delicate and even, the makeup is more fit, breathable, lasting, and does not take off makeup, effectively covering facial blemishes, adding optical diffusing function refracting particles and condensation ingredients to even the skin tone and make the skin radiant.
Love Branch Show Soft Fog Charm Velvet Lipstick
contains plant ingredients, can smooth the lips lines, show plump lip curves, coloring power, smooth and skin-friendly texture, and the fashionable makeup effect of matte matte surfaces. It is especially added to add a waterproof factor, which can still maintain the perfect color after being watered on the lips. It will not take off makeup for 24 hours, and will not touch the cup. It will produce a long-term color, showing bright and bright lip makeup effect.
