The first time I stocked up the skin care products I would like to use in the second half of the year before Double Eleven. They were two sets of Estee Lauder sets, a total of two bottles of native liquid, two bottles of Zhiyan essence cream and two small brown bottles, all of which were of the largest specifications. But before that, I actually didn’t expect to “shop” now. After all, the stockpiling of “618” is enough to last for Double Eleven, and there are still two months left.
has no reason, it is because of the price. After all, waiting for Double Eleven is for the sake of cheapness. But who would have thought that recently I accidentally opened , Vipshop, and found that the price of the Estee Lauder set on this platform is only half that of other platforms. As a "Ya Fan" for many years, I started to do it directly. After all, the era of 50% off on Double Eleven has long gone, and the Estee Lauder counter never offers discounts. It is difficult to encounter affordable brands like
. I have been hesitant when placing an order, but I found that both the outer packaging and the functional effects were the same as I bought before. I successfully got off the car safely again.
was happy but a little regretful: Why didn’t I think of going to Vipshop? After looking online, I found that many people posted their affordable shopping experiences at Vipshop, proving that everyone had known this "secret". For example, a netizen said: "Vippiner's children's clothing is so fragrant. The Balabala I recently bought is cheap and easy to wear, and many of them are very beautiful."
Some netizens revealed that it only costs 70 yuan to buy five packs of sanitary napkins at Vipshop, and lamented that it is much cheaper than when I was in school. In addition, she also said that the big-name skirt she just bought only cost more than 100. She thought it was so cheap that she thought it was "too cheap".
Another young lady who bought a Lecho suit also said proudly that she wanted to search Vipshop because of her "sudden idea", and she successfully saved 20 yuan.
Seeing netizens’ enthusiastic sharing and combined with their own shopping experience, I couldn’t help but have more curiosity: As a small-scale platform, why can Vipshop achieve so many affordable brands? As we all know, it is easy to be cheaper in one category, but it is difficult to be cheap. I searched for a lot of information and found a "touch": it turned out that Vipshop, as a special sale platform, has created a strong certain supply chain.
information shows that Vipshop has long adhered to the self-operated model and has set up more than 2,000 professional buyer positions around the world. These people have mastered the first-hand goods in their location, and they can also achieve direct contact with the brand owner and directly get the first-hand price given by the brand after negotiation and bargaining. It eliminates the complicated intermediate links and directly minimizes the price.
In addition, after reaching direct cooperation, more certainty in the supply chain can be brought, thereby effectively avoiding the disturbances of the supply chain to increase the price. This is also traceable. For example, Vipshop has achieved product connectivity with brands such as Filor and Bosideng . These brands will be very affordable at Vipshop.
This shopping experience made people see the truth: it turns out that the expensive big brands I bought in the past are more expensive in the supply chain. As long as the supply chain is well established, good goods can be cheaper.
