1. Industrial chain situation
Yoga originated in India and is called "the treasure of the world". Ancient India Yoga practitioners have established a series of exercise systems that are beneficial to the body and mind based on the postures of animals. Yoga is a 5,000-year-old exercise about the body, mind and spirit, with the purpose of improving the body and mind. Yoga uses ancient and easy-to-master techniques to improve people's physiological, psychological, emotional and mental states, and achieve harmonious unity of the body, mind and spirit, including body regulating posture, breathing method, mind regulating mind meditation method, etc., in order to achieve unity of the body and mind.
yoga teaching method can be divided into online and offline. Offline yoga services mainly carry out yoga activities under the leadership of yoga coaches in yoga schools, gyms and other places. Online yoga services are built to build a bridge of communication for yoga coaches and yoga enthusiasts through SaaS services and conduct yoga teaching. The upstream of the yoga industry is mainly yoga supplies and SaaS services, while the downstream is yoga coaches and yoga users. Among them, yoga coaches are a relatively special existence. Yoga coaches are not only a provider of yoga teaching services, but also a user of yoga SaaS services.
Yoga industry chain map
Source: Zhiyan Consulting compiled
Subdivision types of yoga
Source: Zhiyan Consulting compiled
2. Upstream industry
The development of the yoga market will inevitably drive the expansion of the production and sales scale of yoga products. Especially the emergence of online yoga services has led more and more people to try yoga exercises, thus driving the growth of the market size of the yoga supplies. Especially in 2020, affected by the outbreak of the epidemic, many yoga enthusiasts were unable to go out and had to perform yoga exercises at home, which also led to the growth of the consumption demand for yoga supplies. In 2021, the market size of yoga supplies reached 19.8 billion yuan, an increase of 5.88 percentage points year-on-year.
2017-2021 China's yoga products market size (billion yuan)
Source: Zhiyan Consulting compiled
Related report: "2022-2028 China Yoga Industry Investment Opportunities Analysis and Market Prospects Trend Report" released by Zhiyan Consulting
III. Midstream Industry
With the awakening of national health awareness, the sports market continues to expand. In 2021, the market size of China's yoga industry reached 44.9 billion yuan, an increase of 16.02 percentages year-on-year. In 2020, the market size of China's yoga industry fell by 4.68% year-on-year, with the market size of 38.7 billion yuan this year. With the outbreak of the epidemic in 2020, offline yoga studios were unable to open for a long time. Some small and medium-sized yoga studios with weak capital went bankrupt under operating pressure, resulting in a decline in the market size of the yoga industry that year.
2016-2021 market size of China's yoga industry (billion yuan)
Source: Zhiyan Consulting compiled
According to the data of the "2021 China Yoga Industry Report", the scale of China's yoga halls reached 42,350 in 2021, a year-on-year increase of 9.1%. The domestic yoga studio is mainly concentrated in relatively developed regions, and competition in first-tier cities is relatively saturated. In 2021, the proportion of yoga studios in first-tier cities, namely Beijing, Shanghai, Shenzhen and Guangzhou, will reach 14.50% of the country.
2021 China Yoga Hall Distribution Pattern
Source: 2021 China Yoga Industry Report, Zhiyan Consulting Compiled
2018-2021 The number of yoga halls in China's first-tier cities has increased year by year, and the growth rate is relatively fast. In 2021, the number of yoga halls in Beijing was 1,868, an increase of 12.19% year-on-year; in 2021, the number of yoga halls in Shanghai was 1,897, with a growth rate of 19.01%, making it the city with the fastest growth rate among first-tier cities. In the same year, the number of yoga studios in Shenzhen and Guangzhou was 1,395 and 963.
Number of yoga venues in China from 2018 to 2021 (home)
Source: 2021 China Yoga Industry Report, Zhiyan Consulting and Organized
4. Downstream users
Due to the influence of concepts, yoga coaches are mainly women. In 2021, 87.80% of Chinese yoga coaches are women, and only 12.20% of yoga coaches are men. At present, the age distribution of yoga coaches in China is mainly concentrated between the ages of 26 and 35. Yoga coaches aged 31-35 account for the largest proportion, 30.2%, followed by coaches aged 26-30, accounting for 27.8%. Therefore, more than half of the yoga coaches aged 26-35 account for more than half, accounting for 58% of the yoga coaching group.
2021 Chinese yoga coaching situation
Source: 2021 China Yoga Industry Report, Zhiyan Consulting and Compilation
An important reason for the accelerated development of the yoga industry in recent years is that people's income level has increased, and more and more people are paying more attention to their health issues and entertainment in their spare time. Daily yoga practice can not only improve health, but also regulate the body and mind and relieve stress. The distribution of monthly income of Chinese yoga enthusiasts in 2021 shows that yoga enthusiasts with monthly incomes of 5,001-10,000 and 10,001-20,000, both accounting for 23% of the overall yoga enthusiasts. In addition, yoga enthusiasts with monthly income of more than 20,000 have accounted for 18%. At the same time, yoga enthusiasts invested more than 3,000 yuan in yoga consumption to 60.3%, of which yoga consumption to 10,000 yuan accounted for 19.20%.
2021 Chinese yoga enthusiasts
Source: 2021 China Yoga Industry Report, Zhiyan Consulting and Compilation
Judging from the downstream situation of China's yoga industry, the user group of the yoga industry is mainly concentrated in women. With the improvement of consumption level of and the improvement of social knowledge level, people will pay more attention to their own health issues. Especially with the development of the Internet era, there are many free yoga courses on the Internet and some professional yoga enthusiasts conduct basic yoga teaching through short videos. The cost of people getting started with yoga is reduced, and they do not need to go to specific yoga learning places to study, which will attract more people to join the roster of yoga learning.
or above data and information can be referred to the "2022-2028 China Yoga Industry Investment Opportunity Analysis and Market Prospects Trend Report" released by Zhiyan Consulting. Zhiyan Consulting is a comprehensive information and intelligence provider in the field of industrial consulting in China. The company takes the brand philosophy of "using information to drive industrial development and empowering corporate investment decisions". Provide professional industrial consulting services to enterprises, including high-quality industry research reports, special customization, monthly special topics, feasibility study reports, business plans, industrial planning, etc. Provide regular reports and customized data such as weekly/monthly/quarterly/annual reports, covering policy monitoring, corporate dynamics, industry data, product price changes, investment and financing overview, market opportunities and risk analysis, etc.
