If you want to talk about which trendy brands are the most popular now, F426 will definitely be on the list.
From the establishment of the brand in Hangzhou in 2018, to the sales of in 4, Douyin html sold 500,000 pieces in May, over one million online fans, and 6 offline stores , its strong strength has enabled F426 to be a dark horse in 2022 and become the leader of China's trendy brands.
htmlWhat did it do right in 45 years? Is it an opportunity for the rise of trendy brands? Or is it a bonus of niche traffic? After the annual sales of
reached 600 million in 2021, F426 began to accelerate towards higher goals. In order to seek more innovative design and style and more powerful product operations, F426 recently reached a strategic cooperation with Zhiyi Technology , launching an impact on the creation of higher-end and higher-frequency hot clothing.
Many people may not have imagined that Bruce, the founder (manager) of the trendy kingdom of F426, is actually a young man born in 1996. The opportunity for him to get involved with fashion brands can even be traced back to his high school years.
At that time, almost every high school classmates around Bruce had a piece of foreign trendy clothes such as HBA and bape, which made him feel the attraction and influence of trendy brands to young people in his life for the first time.
After graduating from high school in 2015, Bruce began to do fashion brand purchasing agents. Not only did she achieve annual sales of over two million, but more importantly, she accumulated knowledge and resources for the fashion brand industry from practical practice, including industry connections and industrial supply chain.
It was during the years of purchasing agent career that Bruce began to develop the idea of starting a business- Why didn’t he build his own fashion brand?
You should know that the concept of trendy brands was originally Streetwear streetwear, which mainly originated from the surfing and skiing culture in the United States. It has evolved to now become a personalized expression of local culture by young people . However, as an imported product, most of the trendy brands sold in China in the early days were mainly foreign brands. Not only were the price expensive, but they also lacked a deep sense of cultural identity. There was a certain value dislocation between them and the target consumers of the trendy brands in the Chinese market - young people from Generation Z.
Bruce realized: "The Chinese market should have a popular brand that students can afford. It not only meets the consumption needs of the student group, but also gives Chinese clothing more voice in the global fashion circle. " So F426 came into being.
Modern management master Peter Drucker said: " change is not the most important, the trend of change is the most important, which can make people discover a visible future. "
is in the trendy brand track with cultural aesthetic impact, rapid changes in popularity, and unpredictable market conditions. If there is no hard-core clothing design and hot-selling ability, it will be difficult for new brands to gain a foothold and make a way out. After all, the Chinese clothing industry is trying to create new brands and new categories more and more. Nowadays, consumers will have higher expectations for brands in addition to style and design.
And F426 has only been in just five years since its establishment, and the secret to its rise is the single rate. It is understood that F426 currently has a SKU on sale at 4-500, and the iteration speed has reached the frequency of 35 new models twice a month.
In the final analysis, the competition for trendy brands can be traffic wars and price wars, but the most effective thing is the number war of hot products. Therefore, how to see through the industry trends and consumption situations, follow the trend, adapt to changes and efficiently create hot products, is the real core competitiveness of trendy clothing .
So, what is the energy that supports a trendy brand designer to continuously output high-quality creativity? What are the trends now and in the future? Who can define the current trend? Who can give the closest answer to the truth?
In the market where consumers vote with their feet, these answers are hidden in the hundreds of millions of transaction information flow on e-commerce platforms such as Taobao and Douyin every day. The predictions about trends and hot products are hidden in it.
Based on this, the cooperation between F426 and Zhiyi Technology is also reasonable. Through SaaS product functions such as "Zhiyi", "Zhifu", and "Douyi", we will conduct in-depth value mining and cutting-edge trend acquisition of consumer data to achieve accurate design and production, and efficiently create new categories and new hot products that meet and even exceed consumers' expectations.
digital economy era, any rising brand growth paradigm has accumulated a large number of innovative iterations of industries and categories in the data, as well as deeper and more refined needs insights into consumers, and F426 is no exception.
For example, when a brand is drafting a new product planning, it is necessary to conduct a comprehensive analysis and sorting of the new product's categories, attributes, competitive brands, consumer preferences, etc., so as to clarify the product positioning, so as to meet consumers, build competitive barriers and leverage the market.
Through the [Industry Overview] large-scale analysis function of "Zhiyi", the brand's business personnel can efficiently and independently analyze the product trend data of any vertical segment market such as sweatshirts, jeans, shirts, etc. for men's/women's/children's clothing.
Go further to [Category Insight] In , macros, such as the sales data of the category, the number of new sales, the price of with distribution, and microscopic details of the hot-selling products in the corresponding category are all in the insight. After basic category insights, the brand can sort out the attributes, brands, and price bands of any category from the top down. In the product planning stage, the comprehensive data basis can be used to lock in the competitive trend and sales trend of the target market in advance, and establish an analysis from the global to the key points.
Even if the collar, thickness, sleeve, pattern, and fabric of a sweatshirt, as long as it involves various subdivided dimensions of the clothing, it can capture the real needs of consumers from the data trends, so as to accurately position, incubate hot products, and seize the opportunity to grow.
As a leading fashion fashion brand, in addition to feedback from market consumption data, it is also essential to foresightedly absorb the latest trends of show fashion and big brand design, especially those independent, avant-garde and individual trend cultural attitudes.
. In the post-epidemic period, brands also need to quickly predict and verify unpredictable trends by using third-party products to make up for the fashion information gap caused by the inability to go deep into the front-line positions and on-site exploration.
As an example, brands can obtain the latest big-name conferences from more than 30 regions around the world in the [Show] , including New York, London, Paris, Milan , and obtain further data analysis reports to deconstruct and innovate clothing design from the source of inspiration.
At the same time, Zhiyi Technology's professional trend team provides hundreds of latest and different dimensions of popular analysis reports on the [Trend Report] page of "Zhiqian" to output industry trends in the form of data + analysis, so that designers can filter design inspiration when finding and selecting models.
report covers business and fashion. For example, in the recently released "Trendy Brand "American Retro" Brand Analysis & Key Styles" report, Zhiyi Technology has made a detailed compilation of key styles such as American streets, retro letters, and turbid colors, and analyzed some Taobao stores and market trend points as a reference for design trends.
In addition to empowering product power, F426's explosive growth is also inseparable from the key link of layout of the Douyin platform: not only won the title of the top ten Douyin brands officially awarded by Douyin e-commerce in 2021, setting a historical record of 500,000 monthly sales, Douyin's single-channel sales accounted for 1/3 of the overall, which shows the huge traffic dividend and development potential of Douyin clothing e-commerce.
Although the beginning of F426's entry into Douyin was mainly due to an accidental sales cooperation with celebrity anchor Li Chen nic, the sales of thousands of pieces were enough to attract the attention of founder Bruce, and he immediately decided to join Douyin e-commerce and opened 4 matrix accounts.
Therefore, in order to convert occasional outbreaks into certain and regular normal operation , after reaching a cooperation with Zhiyi Technology, the brand can use the visual data of "Douyi" to make the "finding experts" no longer accidental.
On the home page of "Douyi" , click [Find Expert] to enter the search page. The brand can filter the scene, category, style, number of fans based on its own needs, and efficiently and accurately find the sales experts with good sales results and high popularity in the near future.
Click on the expert's avatar to observe a series of data information such as the number of recent broadcasts, the number of goods sold, live sales, sales, and even the list of cooperative stores and works. A comprehensive assessment of the expert's sales ability from the perspective of cooperation or competition.
At the same time, "Douyi" supports brand insight into the sales data of all Douyin clothing. Whether it is the analysis of the categories, attributes, and price of from the perspective of clothing design, to analyze the hot trends of the Douyin platform or the product operation perspective, based on [Work Library], [Commodity Library] and other analysis of the business profile of the target merchants can all play the purpose of optimizing decision-making, refine operations, and promoting growth.
Overall, the key to the rise and growth of each brand is inseparable from data empowerment and refined operations, whether it is to understand consumers to meet personalized trends, or to optimize product planning to enhance product strength and competitiveness.
In addition, the application of data can also help the brand to build a data-driven awareness through collaboration from front-line operations to business managers and decision makers, so that they can discover objective and scientific data value from subjective artistic aesthetics and decision-making judgments, and then discover problems, improve efficiency, and drive business growth.
The cooperation between Zhiyi Technology and F426 has once again verified the help of data to the clothing industry .
As of now, Zhiyi Technology has served thousands of clothing brands, and continues to accumulate rich service experience into technical capabilities to understand trends and tap into hot products, and continuously develop more easy-to-use, smarter and more accurate clothing industry data SaaS products to add impetus to more brands' cost reduction, efficiency improvement and artistic innovation.
