trendy brand, a new fashion proposition derived from street culture. Usually some designer original brands are inspired by street elements that bring together skateboards, graffiti, black music, etc. For example, the design of the old British brand BOY LONDON originated from the rock punk culture in the 1970s and 1980s. It challenges traditional styles and designs, making young people who are not blindly obedient and maverick in the new era flock to them.
Each "lifestyle" and its meaning contained in the trendy brand design can be highlighted through "dressing". For trend experts, BOY LONDON is no longer just a trendy clothing, but also gradually reshapes their concept of fashion trends. In order to satisfy the love of the younger generation of pursuers, BOY LONDON has made efforts in all aspects. In addition to the design upgrade of the clothing itself, the aesthetic impact of offline store furnishings upgrades to consumers is more intuitive.
The store design of BOY LONDON in my impression is just like its classic items. It has always been a large area of black and gold as the main color in the store. However, what is unexpected is that when I passed by the BOY LONDON store recently, I found that I no longer looked like I remembered. The store displays color blocks with very strong color contrast, such as Mingqing vine green, rubber powder, etc., which are paired with high saturation colors, making the color mood more full. The detailed designs of the futuristic cashier and bright and lively lighting devices also make the display decoration of BOY LONDON's new store more distinctive.
In addition, there are also distinctive clothing styles that refresh BOY LONDON's inherent image. In the latest updated BOY LONDON Museum's Wonderful Night Theme, the retro classical Roman style and the Gothic style in the Arts and Crafts Movement are both reflected in new clothing. The classic cultural elements have been decomposed and reorganized, and the original elegant literature has become trendy and cool. BOY LONDON once again showed his brand attitude to his followers. No matter how the design is upgraded, the essence of punk is always the same.
Clothing always takes the lead in speaking for others. Maybe the buyer has never thought about it carefully, but every piece of clothing you subconsciously choose does not happen for no reason. It has more or less attractive to you, and your needs just select it. I chose BOY LONDON not only because of its new design and comfortable style, but more because I am willing to compromise with life, unwilling to be assimilated by mediocrity, and not wanting to live in other people's remarks, "My life is defined by myself", "What I wear, I am what I am"!
Life is endless, and I struggle never stops. After more than 40 years of ups and downs, BOY LONDON is still youthful and conveys the attitude of pioneering and punk, freedom and challenge to the world from beginning to end. No matter what stage of your life you are in, BOY LONDON always meets your need for self-expression and external interpretation. I believe that more and more people will be attracted by the punk spirit, and the future of the fashion brand is promising.
