No matter what industry it is, the ultimate service recipients are users, and this is especially true for the beauty industry. In the future, it is a general trend that the main consumer groups of China's beauty industry will gradually become younger.
The new generation of consumers, mainly those born in the 1990s and 2000s, pay more attention to enjoying life, brand and quality. For them, beauty is not only to make their appearance more beautiful, but also to make themselves feel happier. Therefore, they have higher requirements for the environment of the consumption place and the service experience during the consumption process.
Comfortable environment, sweet smiles, sweet scented tea, pleasant fragrance... From the moment you enter the store, Christina uses multiple dimensions such as seeing, listening, smelling, tasting, and touching to provide you with Users create an enjoyable journey of beauty and health. On this basis, Christina accurately locates user needs and divides age services in a targeted manner: using fashionable, high-frequency, relatively low-threshold manicure and eyelashes as an entry point for young people, allowing young people to touch the "first piece" in the field of skin care. "stepping stone"; bring customized diagnosis and treatment and cutting-edge and effective products to 30+ users, strengthen the ability of "service + product", let the brand and products be deeply rooted in the hearts of the people; always accompany the 50+ users, capture the user's beauty needs in a timely manner, and through regeneration Medicine fights aging, allowing them to experience the brand's long-term and warm "enveloping" service, and then become Christina's permanent beauty partner.
It is no exaggeration to say that winning the battle for the minds and experiences of users of different age groups and making Christina become the keyword of "beauty industry" in users' minds is the "password to success" for Christina to lead the industry.
Today's beauty industry market is noisy, and relying on concepts to achieve success has become a daily routine. Countless new terms appear and disappear every day, and people can easily get lost in countless temptations and countless attempts. Christina uses decades of successful experience to demonstrate that although the times are changing, only by looking at the essence through changes, maintaining strategic focus at all times, adhering to product orientation, adhering to user orientation, and seizing the hearts of users and franchisees can we achieve mutual success and grow together. , making success inevitable. After all, he who wins the hearts of the people wins the world.
