On July 13, 2022, JNBY, a designer women's clothing brand under Jiangnan Buyi Group, officially released the 2022 new autumn and winter series with the theme of "wonderful", using modern and modern techniques to interpret the "wonderful" realm of oriental aesthetics in autumn and winter.
The beautiful wonderland that Eastern urban people long for
In Guo Pu's " Jiang Fu", "The world of brokers is so intricate that it can't be described in words, and things can't be described in pen." Freehand description There is an indescribable "wonderfulness" between heaven and earth, showing the unique aesthetic perspective of the Orientals. In pursuit of the wonderful balance between oriental aesthetics and modern modernity, JNBY's new season products were born. From oriental element patterns to geometric tailoring, this season's new products aim to use modern design language to interpret the "wonderful" traditional oriental aesthetics.
"Wonderful" is modern people's self-awakening of beauty. Along with the transformation of people's inner spirit, this vitality created by transformation and awakening from the inside out unknowingly creates a unique aesthetic style and leads the modern city. People perceive the wonders of oriental aesthetics and rush to a fashionable feast of self-release.
JNBY uses modern aesthetics to interpret "wonderful"
"Wonderful" is the moment when inspiration is captured, and it is the accumulation of oriental aesthetics. JNBY excavates and refines the philosophy behind "miao" and turns it into a design language, breaking away from tradition and interpreting a new balance of oriental aesthetics and modern fashion in a modern context.
To this end, designers used design techniques such as minimalism, complexity, integration, and reconstruction in the JNBY 2022 autumn and winter series, using oriental patterns and silhouettes to connect seemingly mutually exclusive design languages, allowing different The elements can depend on each other calmly and harmoniously, showing the "wonderfulness" in the modern context, and completing the melting and sublimation of oriental tradition and modernity in the refinement of daily wear. JNBY helped "Miao" complete a return to modern aesthetics - difference and integration are just the right "Miao".
Fusion of minimalism and complexity - the "wonderful" balance
JNBY autumn and winter series introduces the concept of minimalist design, focusing on the simplicity and smoothness of changes in lines and proportions, and adding humorous and youthful designs to this series to create a fun and modern look sense of balance. The H-shaped slim-fit windbreaker has smooth and neat lines, no drag on the upper body, and is refined but not ostentatious. It is suitable for office workers who want to be low-key and elegant. The modified trench coat is simple and attractive, with smooth lines and a round collar that adds oriental charm. The fabric is made of high-grade silk and cotton blend, which is wider and three-dimensional, soft and shiny, and feels fuller and fuller. Add volumetric deformation design to the waist to make it more refined and elegant.
JNBY 2022 autumn and winter series new product model photos and single product pictures
In terms of patterns, JNBY designers cleverly use complex effects, through the stacking and arrangement of patterns, adding traditional patterns such as plum blossoms, peonies, moire patterns, and trivial patterns. Using application methods full of modern charm and geometric sense to overlap, arrange and collide, showing a balance of colors and patterns on a minimalist silhouette. The electronic plum blossom pattern is applied to the waist skirt in the form of printing, which is novel and unique and has an oriental charm. The same mesh base shirt with an electronic plum blossom pattern is made of high-quality fabrics and has hemming details on the sides, giving it a young and casual wearing experience.
JNBY 2022 Autumn and Winter Series New Product Model Photos and Single Product Pictures
Reconstruction and Reconstruction - The "Wonder" of Creation
JNBY Autumn and Winter Series uniquely integrates the concepts of "empty" and "nothing" in Eastern philosophy in the design. It is expressed in minimalist techniques and integrated silhouettes. The wool blend suit uses a curved sleeve design on the shoulder sleeves, which has a smooth integrated visual effect, a unique oriental charm, and is high-end and durable. The vertical strip quilted nylon double-breasted jacket combines vertical strip details with a minimalist silhouette, which is fashionable and has its own charm.
JNBY 2022 Autumn and Winter Series New Product Model Photos and Single Product Pictures
Reconstruction and reconstruction is to break the original silhouette, break the original texture, the composition and expression of traditional patterns, and use the original single products and components on ready-made clothing Recombine and build into new pieces. Through changes in proportions, JNBY reorganized and spliced jeans and shirts to make this simple plush coat more fashionable and re-create the integrated design. JNBY boldly and avant-garde spliced down jackets and denim jackets together, and matched them with shirts and sweaters reconstructed from the same combination to achieve a rich level of details and show a unique interpretation of the "wonderfulness" of creativity.
JNBY 2022 Autumn and Winter Series New Product Model Photos and Single Product Pictures
JNBY 2022 Autumn and Winter Series combines the classic elements of traditional oriental culture with modern art design and tailoring methods to depict the free-spirited living conditions of urbanites, open up the spiritual communication between art and aesthetics, and With the "wonderful" aesthetic philosophy, we provide a fashionable interpretation of oriental culture.
The new products in this series are now on the market. They are on sale simultaneously in online and offline stores. You can go to purchase them. Please stay tuned to JNBY’s official Weibo, WeChat, Xiaohongshu for more product information and sales details.
[About JNBY] The
brand is a women's clothing brand that has grown together with the development history of the group. It has extremely high visibility and recognition. It has attracted a group of fans with the same life philosophy since its establishment. With the continuous exploration and persistence of the product itself, "JNBY" has developed into the most representative women's clothing brand in China today, and the brand philosophy of "Just Naturally Be Yourself" has also been deeply rooted in people's hearts. The brand insists on embedding the design concept of "modernity, vitality, interest, and calmness" into its products. It specializes in material research and development and process improvement. It restores the emotion of the design through the wearing experience, and strives towards the coexistence of uniqueness, delicateness, sensitivity, romance and elegance. Urban women convey the fun and novelty in culture and feel the surprise and poetry in ordinary life. This is also the secret why the brand has always been full of energy and vitality.
