1 The latest hot-selling trend in the US market, the search volume of products in 4 major categories has increased sharply!
Recently, Spate, a consumer data research organization in the beauty industry, announced the latest hot-selling trends in the U.S. beauty market.
Data shows that there are currently four major categories of products that are hot-selling in the U.S. market, namely plum-colored lipstick, skin color correcting liquid foundation, sleeping lip mask and hair dye products.
Plum-colored lipstick
Data shows that there are 4,800 searches for plum-colored lipstick in the U.S. market every month, an increase of 553.3% compared to the same period last year, and demand has ushered in a concentrated explosion.
(Image source: Spate)
Complexion Correcting Foundation
To help even out skin tone and address redness and skin aging, U.S. consumers are beginning to look for complexion correcting foundation products. Related search terms include red blood cells, creamy skin, anti-aging, etc. There is also a related demand for products such as cream, powder, primer and powder .
Among them, the green concealer that helps cover up redness, acne marks and rosacea is very popular, with searches increasing by 55.9% compared to the same period last year.
(Picture source: Spate)
Sleeping lip mask
In the US market, there are an average of 14,000 searches for sleeping lip mask every month. Compared with the same period last year, its search volume increased by 40.1%. Related search terms include DIY, spa, conditioning, and sleep.
Research shows that traditional lip balm can no longer meet the needs of American consumers. They are looking for a more ritualistic self-care experience. The most direct manifestation is that lip products have begun to turn into skin.
Among them, lip sunscreen is popular among American consumers, and its search volume increased by 19.1% year-on-year.
(Image source: Spate)
Hair dye products
In the United States, there are an average of 612,000 searches for hair dye products every month. That’s an increase of 8.8% compared to last year. According to Spate research data, most U.S. consumers are looking for products with color-enhancing effects. Related search terms include: salon, gray, gloss, etc.
(Picture source: Spate)
In addition, fashionable milk tea hair dye and copper hair dye are also very popular. Among them, the search volume of milk tea hair dye increased by 151.4%, while the search volume of copper hair dye increased by 22.5%.
2 What is the retail media opportunity in Latin America? 2022 latest report
According to data from Admetricks, Mercado Libre and Amazon sites located in Mexico have received more attention than their main target markets in 2021, making the region a priority for investors. blue ocean.
In 2021, the top 15 websites in Mexico calculated by the number of visitors (number of visitors who visited the website at least once during the statistical period; data unit is millions) and user reach rate.
(Picture source: Admetricks)
2020 and 2021 are the first years of the development of for Latin American retail media networks. Eight companies have launched or reset their retail media programs in the past two years. Many e-commerce websites now have enough user traffic that can be used for advertising. The fact that brand marketers prefer to convert consumers closer to the point of purchase will help the recovery of local advertising business, among which search advertising will account for the vast majority of retail media advertising sources.
Fernando Rubio, vice president of Mercado Ads at Mercado Libre, said that brands and agencies need to find audiences in an increasingly fragmented e-commerce market, and the huge potential of retail media will be a powerful tool. (Retail) platforms provide advertising resources. They understand consumers' intentions and facilitate brands to "target them."
As the competition for users’ usage time intensifies, advertising is undoubtedly the way to break through. For small and medium-sized enterprises, advertising on , Google , and Meta accounts for the majority of online channel marketing strategies.
3 Amazon’s new regulations will be implemented and seller costs will soar again!
A few days ago, Amazon’s US site issued an announcement stating that starting from June 27, 2022, Amazon will update Amazon’s US Commercial Liability Insurance Plan policy. The specific content is as follows:
According to the announcement, for sellers with annual sales of less than US$1 million, Amazon stipulates that it cannot purchase insurance with a deductible when purchasing commercial insurance.
According to the current market situation, the price difference between insurance with a deductible and without a deductible is very large. The insurance with "no deductible" is more expensive, and the minimum premium is expected to be around 1,000 yuan.
For small and medium-sized Amazon sellers, they will give priority to cost-saving solutions and choose insurance products with deductibles.
Now, for sellers, implementing Amazon’s latest insurance requirements means rising costs. It’s no wonder that many sellers feel resentful and resentful that Amazon is compressing sellers’ profits to the extreme.
In any case, with this change in Amazon’s insurance policy, sellers need to adjust their insurance plans.
4 Amazon suddenly appears around Sanxingdui! Can a blind box explode?
The unearthing of tens of thousands of cultural relics in June this year has once again attracted the attention of the world. The mysterious artifacts left by our ancestors, such as the turtle-back-shaped grid-shaped device, the gorgeous bronze sacred tree , and the chaotic pottery pig, which are considered by archaeologists to "break through the cognitive system of Samsung piles", have triggered new discoveries at home and abroad. A round of heated discussions.
Interestingly, before this, Sanxingdui peripheral products had been quietly put on the Amazon platform. Searching for the keyword "Sanxingdui" on the Amazon platform found that there were already sellers selling Sanxingdui peripheral products, such as a Sanxingdui bronze man mask-shaped pen holder. The price is US$19.99, the material is ceramic, and the country/region of origin is marked as "China."
In addition to the bronze mask pen holder, Sanxingdui peripheral products on Amazon also include ornaments, rings, etc., all of which originate from China. However, the current sales and reviews of these Sanxingdui peripheral products are not high, and they are far from being among the hottest products. The pen holder mentioned above is currently ranked only 1279th in the category.
On TikTok, the popularity of the Sanxingdui topic has exceeded 20.8 million. The video with the highest views reached 2.66 million and more than 40,000 likes. Another blogger @charmingoriental has posted multiple videos about Sanxingdui cultural relics, each with over one million views, which shows that overseas users pay high attention to Sanxingdui culture.
However, before Sanxingdui peripheral products go abroad, cross-border sellers need to pay attention to one issue, that is, intellectual property issues. After all, they are cultural relics under national key protection, and the relevant departments are very strict. From this perspective, there may be a question mark as to whether the Sanxingdui peripheral products currently sold on Amazon are compliant.
5 New Oriental is going to open an e-commerce school! TikTok anchor training?
New Oriental founder Yu Minhong revealed in a recent live broadcast that New Oriental plans to open an e-commerce academy in the future to train anchors in New Oriental’s unique way, and Yu Minhong said that he will personally lead the team to take classes! After
became popular and emerged from the industry, Oriental Selection began to recruit people on the recruitment platform. The positions involve anchors, operations, customer service, etc. Among them, the monthly salary of " Douyin anchor & bilingual live broadcast" is 50,000-60,000 yuan.
Foreign language training is a traditional business that New Oriental has been doing for decades. Regarding possible e-commerce schools, in the field of cross-border e-commerce, TikTok anchor training is a highly relevant direction.
TikTok training institutions currently on the market mainly focus on basic operation training, such as TikTok downloading, registration application, store opening, video editing, advertising placement, cross-border product selection, etc. The main training targets are operation personnel. There is almost no training for TikTok anchors.
The current TikTok anchors mainly copy the routines of domestic live broadcasts, either shouting "5, 4, 3, 2, 1, link up" to bring goods, or blindly explaining product functions, and those with a little creativity may go outdoors Some scenes are arranged, but overall the level is not high.
Some service providers revealed that some institutions are already trying to train TikTok anchors, but they have not yet formed a large scale, and there is currently a large market space.
