Fashion Without Borders has learned that Balenciaga will open a groundbreaking boutique specializing in haute couture in Paris on the day of the 51st Haute Couture Fashion Show in Paris on July 6. The boutique was designed by Demna Gvasalia, the brand's current creative director, and is located at 10 Avenue George V. In 1937, Balenciaga founder Cristobal Balenciaga opened his original haute couture store here. The store will sell clothing, accessories, eyewear and specialty items, all handmade and not containing any ready-to-wear elements. All products are limited edition and can be personalized or modified in the studio upstairs. Balenciaga CEO Cédric Charbit said, after last year's show, we realized how important haute couture is to the company. But we didn’t realize how big the demand was for more unique products, services and ideas.
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