Under the background that the epidemic prevention and control situation continues to improve and all walks of life are recovering in an orderly manner, on May 18, 2022, Beijing Siberun, an internationally renowned brand operator, joined hands with a number of industry partners to start the 2022 "Summer. The national tour of "Future", with the theme of "Color gives beauty new life, countless summers and a future", jointly promotes the high-quality development of the eyewear industry.
Relay the "14th Five-Year Plan" to open a new model of the glasses market in the post-epidemic era
In 2021, the "Guiding Opinions on the High-Quality Development of the Eyewear Industry during the "14th Five-Year Plan"" (hereinafter referred to as the "Guiding Opinions") was released. The goal has been set for the high-quality development of the glasses industry during the "14th Five-Year Plan", and the industrial layout will be further improved and optimized while promoting the strategic development of the glasses industry.
The "14th Five-Year Plan" has begun, and my country's eyewear industry will also evolve towards a stage of more advanced forms, more optimized division of labor, and more reasonable structures, thereby achieving high-quality development of the industry. Technology, health, green, and fashion have become the key words for the high-quality development of the eyewear industry during the “14th Five-Year Plan”.
Against this background, Beijing Siberun has joined hands with a number of industry partners to launch national tours in many cities across the country to further optimize the layout of the glasses market, promote coordinated regional development, boost market confidence, and bring glasses brands, partners and consumers closer distance, opening up a new model for the glasses industry in the post-epidemic era.
won the audience's favor. "Summer.Future" glasses market index keeps rising
html Hangzhou on May 18-19, Qingdao on June 15-16, Wuhan on June 23-24... Color gives beauty new life, countless Midsummer and a future, each brand combines classical style and fashion style, or emphasizes individualism, or flaunts personality. Each major brand shows its talents in the tour exhibition, and the harvest exceeds expectations.At the exhibition site of Shangri-La Hotel in Hangzhou, many well-known local eyewear managers also came to the exhibition site to discuss cooperation matters.
At the exhibition site of Wuhan R&F Westin Hotel, many well-known optical chain companies in Wuhan were present.
The current "Summer. Future" national tour has already visited several major cities such as Hangzhou, Qingdao, and Wuhan. Although the trip is not yet halfway through, it has already received good results. The many highlights of the tour have brought huge influence in the industry, winning widespread praise from partners and consumers, and its influence has radiated to many key areas across the country.
New products of Beijing Siperun’s brands are displayed with “highlights”
In every tour, Beijing Siperun brings its ByWP, FUSION, PAULO PILIPE, MINI BOXX ( Weibo) and other well-known brands all appeared, and presented new masterpieces of the season.
ByWP (ByWP), Germany's top designer brand and one of the three masters of German thin steel, is the undisputed protagonist of the exhibition, whether it is the Smooth dynamic series, a classic patented design full of Germanic style, or the extremely simple Feeling series, or It is the Ligament ligament series designed to fit the human body's ligament structure and the Texture series designed exclusively for fashionable Asians, both of which demonstrate ByWP's fashion attitude and detail quality.
The entire frame of the Smooth dynamic series is made of a piece of paper steel laser-cut , with no solder joints and no screws. The internationally patented roller structure effectively solves the problem of metal fatigue . What is more worth mentioning is that ByWP created the world's first work without holes, screws, and borders in 2008. In the same year, it won the Three IF Industry Awards and two Red Dot Design Awards . The
Feeling non-sensory series achieves 90-degree three-dimensional bending. It is made of German 0.5mm thin steel. It adopts a 90-degree three-dimensional bending structure at the center beam and temples. It is slim while increasing the supporting capacity and fits the face better. The silhouette is slim, and the width of the temple legs is only about 0.5~2mm. The details balance the weight ratio of the frame. With silicone foot caps, it is light, non-slip and comfortable, and is infinitely close to being comfortable to wear.
Ligament ligament series applies the "Elastane-effect" element of the clothing industry to glasses, making them truly incredibly light.The
Texture texture series uses enamel coating. The frames are designed in 3D and three-dimensionally wrapped to reduce the burden on the ears. The enamel coating on the inside of the temples adopts manual multi-layer dripping technology, dripping layer by layer - drying, coating More delicate and textured.
The new engine to promote the recovery of the eyewear industry in the post-epidemic era
In 2021, facing the profound changes brought about by the COVID-19 epidemic, the Chinese eyewear industry will work together and move forward. Under the guidance of the "Guiding Opinions on High-quality Development of the Eyewear Industry during the 14th Five-Year Plan", China's eyewear industry will ride the wind and waves and move to a new level as a whole.
At the same time, the continuous growth of the glasses audience and the continuous upgrading of consumption levels will further create new opportunities in the Chinese glasses market. Color gives beauty new life and gives midsummer a better future. The "Summer. Future" 2022 summer new product national tour will be a grand ceremony for the eyewear industry.
July 4-5 Chongqing
7-8 July Chengdu
7 11-12 Suzhou
7 14-15 Hefei
7 20-21 Xi'an
7 28-29 Changsha
7 28-29 Urumqi
html August 9-10 Beijing...
