It’s summer, and cool clothing such as short-sleeved shorts and shorts have already occupied most people’s shopping carts. However, for those who love outdoor sports or prefer functional styles, updating personal equipment is a must. That applies to all four seasons of the year. Not long ago, the Japanese outdoor brand Goldwin launched the new All-Climate Shell series for spring and summer 2022: continuous innovation in fabrics is in line with the brand's consistent professional outdoor heritage; at the same time, the tailoring interpreted in the language of urban wear is even more eye-catching. One light. I believe that with this wave of new products, many friends (myself) will be unable to restrain their desire to consume again.
So as the title says, our article today mainly focuses on the Goldwin brand. Since its development from a small knitting factory in 1950, Goldwin has long been famous in the world's outdoor field. With the opening of China's first flagship store in Sanlitun, Beijing this year, its popularity in China has also soared. On the one hand, this is undoubtedly due to its years of research on outdoor functionality, such as the fabrics such as GORE-TEX and PERTEX SHIELD AIR used in the spring and summer of 2022, as well as practical designs such as armpit zippers and hem leg circles. It ensures a convenient and comfortable wearing experience in complex outdoor scenes.
William Chan appeared in a variety show Goldwin
On the other hand, the matching attributes of the Goldwin brand are also one of the main reasons why it can stand out in the fierce market competition. In recent years, with the changes in fashion trends and the impact of the epidemic era, a style of dressing called "Gorpcore" has gradually entered the public eye. This term was proposed by Jason Chen in 2017. The first half of GORP is the abbreviation of "Good Old Raisins and Peanuts", which refers to the mixed dried fruit food that is a must-have for outdoor enthusiasts. The overall combination means a kind of "Normcore" "Derived dressing style: Based on the simple matching tone, functional clothing is used to mix and match to create a fashionable atmosphere that transcends daily life.
Later, after being interpreted by many celebrities and fashion icons, Gorpcore is no longer a new style. However, just like Normcore, behind its seemingly simple formulaic ideas, there are actually many details hidden, and not all outdoor clothing is suitable for styling. From the high-scoring demonstration in the picture above, it is not difficult to find that Gorpcore mainly focuses on striking a balance between functionality and beauty, and maintaining a harmonious horizontal and vertical ratio of the upper and lower bodies. A simple summary is the silhouette and the length of the shorts.
GORE-TEX Fly Air Jacket
And many of Goldwin’s outerwear items happen to meet the above Gorpcore outfit needs. Take the GORE-TEX Fly Air Jacket from Spring/Summer 22 as an example. The unique “flying squirrel” shape cut creates more space for the body and sleeves, making it easier for the wearer to move while also presenting a wider silhouette. Effect: The shorter front length reduces interference when lifting the legs and elongates the proportions of the lower body. Coupled with these designs and the 3D texture of the fabric itself, this jacket can be said to be a perfect Gorpcore item.
After tightening the drawstring at the hem, the length of the coat can be further shortened
GORE-TEX All Weather Coat
Long coats such as GORE-TEX All Weather Coat use the opposite A-shaped cut to further extend the loose fit. The land flourishes. Compared with the short jacket above, it is more suitable for multi-layer wear in outdoor and urban scenes. Even if it is worn with an polar fleece or a down jacket, it will not look crowded. And layering itself can also add layers to the entire outfit, and is also quite common in some Gorpcore looks.
In addition, the numerous colors provided by Goldwin provide endless possibilities for matching.When you need an eye-catching jacket to brighten up your whole body, bright and retro colors such as Ash Green, Aqua Blue and Vermilion Orange will definitely be your first choice; if you want to pursue versatility, common Black, military green or khaki will naturally not be absent.
Finally, let’s talk about the price. After all, with the blessing of these top-quality fabrics, the price of Goldwin’s single products is indeed not close to the people. But as the saying goes, "If you buy clothes out of season, the villa is close to the sea." For example, Japan's official website is offering discounts these days, and it's still a lot cheaper after taking into account the postage and miscellaneous things. It's really hard not to be tempted.
Having said so much, I wonder if you have any experience with this treasured outdoor brand? In fact, in addition to these fashion attributes, Goldwin's contribution to outdoor clothing in its historical development, as well as the current theme of "reconciliation" and its advocacy of a new sustainable fashion concept of harmonious coexistence of nature, life and people, are all more worthwhile. Consumers go digging further. I have always believed that the best way to use these outdoor items is to actually "go" out wearing them. Perhaps only then can the design and concepts contained in it be experienced personally.
