When it comes to watches, whether you pay attention or not, you will definitely know the Rolex Submariner. If you pay a little more attention, you may know the Nautilus and Royal Oak. There are so many watches in the world, and everyone seems to have agreed on which ones are popular. Even these brands have long been accustomed to not seeing a single watch in their stores. Although the market has halved recently, watch sellers are complaining, and the more popular brands may suffer the worse.
Let’s take a look today to see what kind of watches are easy to become popular.
First of all, popular watches have a photographic memory
Generally speaking, being able to see the brand of the watch you are wearing within a social distance of 1-2 meters is the most basic condition for a popular watch. From Submariner, to Nautilus, to Royal Oak, many brands even imitate the shape of Royal Oak and even tease the Farmer Oak. The essence is whether the design of the watch is recognizable.
would like to share with you some of the most recognizable watches. See if they can be recognized at a glance within 2 meters when worn on the hand.
▲Audemars Piguet Royal Oak
▲Nautilus
▲Ulysse Nardin Fantasy Series
Secondly, popular watches should not be too cheap or too expensive
This is very important. First of all, your purpose is to make people recognize it at a glance. If you want to show your identity, if it is too cheap, buying a flashy Casio will not achieve much effect. On the contrary, if it is too expensive, the number of people who can accept it will be greatly reduced, and it will also affect the perception of the watch you are wearing. Spend. The ideal price range for
is around 100,000-200,000. In this price range, many people can afford it, and even more people can imagine themselves affording it. After all, people need to have some dreams, but dreaming of a watch worth more than 1 million seems a bit unrealistic.
For example, among the above watches, the first few may be very familiar, but the Ulysse Nardin Ulysse Nardin watch mentioned among them, although it has a high reputation in the top watchmaking field, the popularity of the entry-level watch is not high. It will also make you feel that even if it seems photographic, you may not be able to recognize its value at a glance.
▲The price of Ulysse Nardin Fantasy S is as high as 1 million
This is no wonder. After all, this brand’s watches target the higher-end market, and the main style is also relatively unique. The Fantasy series seen in the picture above is an iconic watch. one. The main selling prices of this series are mainly between 400,000 and 1 million. The price of its Qianxiang X series aimed at the young market will also be reduced to the range of 100,000-200,000.
▲ Ulysse Nardin Fantasy Needless to say, Audemars Piguet . Marketing alone may be popular for a short period of time, but it will definitely fade away immediately. After all, my cousin is rich, not sick, so it is impossible to pursue some brands whose own technology is not strong enough. Ulysse Nardin's Fantasy series also has a better chance. After all, it is worth buying the highly complex carrousel for hundreds of thousands.
It can be seen that after the brand became independent this year, Ulysse Nardin also knew very well what kind of watches are competitive in the market, and set the price in the price range of the most popular watches. On the one hand, it is courage; It also indicates that if you are tired of the traditional watch aesthetic, maybe this unique Ulysse Nardin fantasy series may become the next hit!
