Virgil has been working at LV for 8 seasons, presenting LV’s diverse pop culture through music, and working with the “best music director” Benji B, he has brought more surprising show music, and in the latest LV men’s wear In the SS23 show, Kendrick Lamar served as a live performance guest, completing the "finale of the music" in the absence of Virgil Alboh, which also heralded a lot of the future.
LV men's wear SS23,
With the power of Lamar's songs,
makes up for Virgil's "absence":
Last week, in the Louis Vuitton 2023 spring and summer men's wear series show, Kendrick Lamar wore the logo accessory "Crown of Thorns" and wore an LV suit , sitting in the audience, singing live with ease, becoming one of the highlights of this show.
When the model walked out, the accompaniment of the Interlude version of "Savior" from Lamar's new high school sounded. The " orchestral accompaniment" in this song is considered to have "a sense of grandeur like theater and epic movies", which is just right for this season. , the beginning of the "transition season" after Virgil leaves.
After "Savior", Lamar sang "Rich Spirit" and "Count Me Out" very easily, both of which are popular tracks from the new album. The lyrics are also very dreamy, which is consistent with Virgil's suffix -morphosis in the "LV Fashion Dictionary" (Transformation) Echo, design also requires fantasy and imagination;
During this period, Lamar also whispered the name of "Virgil" repeatedly, and finally ended with the most popular "N95" from the new high school. Many people thought I was surprised by the appearance of this "anti-fashion song". This is also why LV gave Lamar sufficient voice rights, just like LV's tolerance and freedom in Virgil's design;
This season's Virgil-style clothing is produced by LV Ready-to-Wear Team design
At present, the height of thought behind Lamar's lyrics has received more attention. LV chose to let him sing. It seems that it also wants to use the power of songs to make up for Virgil's "absence", and this kind of application in design and shows The narrative form of music is also Virgil’s focus during the eight seasons of LV.
In the past eight seasons,
Virgil has used "music" to present LV's diverse popular culture:
Virgil has served as creative director for eight seasons, music has allowed LV to more directly integrate with "popular culture" and integrate with today's "most popular culture". Together with "good music director" Benji B, LV's show music has reached new heights.
Through musicians such as Ye and Tyler,
allowed LV to integrate with "pop culture"
In SS19, the first season after taking over LV, Virgil quickly changed the "show music" to music that he recognized, and chose BADBADNOTGOOD, a new jazz band, performed live;
Ye's "I Thought About Killing You" was also interspersed in it. At the end of the show, the band played Ye's "Ghost Town", new jazz and Hip-hop. At this moment, we begin to “dye” LV, a fashion house with a long history.
Singer Playboi Carti and Kid Cudi
appeared as models in the first show.
Rappers and pop singers are Virgil's favorites, such as Yasiin Bey who played on ESG's "UFO" Beat at the end of FW21, and invited Tyler in FW22 , the Creator performs with the orchestra;
Yasiin Bey / Tyler, the Creator
Orchestral, Techno, jungle music,
shows LV’s diversity
Orchestral, jazz and other old music genres will also appear in the show, LV SS20, It started with Max Richter's "Spring 1", and the violin created the laziness of the streets of Paris and the fantasy of childhood;
followed by FW20, where Juan Atkins, a member of the Detroit group Cybotron, who "defined the electronic music style" in the 1980s, was invited to perform. Tracks such as "Clear" and "Cosmic Cars" are extremely avant-garde electronic music, building a magical world view like "The Truman Show" in the "sunset background";
FW20
Virgil's last season of SS22, with the widely used drum beat "Amen" Named after "Break", the show's soundtrack was "intertwined" by early jungle music master Goldie and Old School Hip Hop's GZA to showcase black music culture, from orchestral music to Techno, Jungle, and Bombap, all of which were reorganized by Virgil to create an atmosphere suitable for the current moment. Showing the diversified side of LV.
Hire Old Celine music director Benji B,
Use "music scene" to make the LV show more exciting
After Virgil took office as the creative director of LV, he immediately invited the famous musician Benji B. As the music director of the brand's men's wear, Benji B has During Phoebe Philo's "Old Celine period", he served as the music director. He knew what kind of soundtrack could not lose monotony and make people "pay more attention to the show clothes";
Benji B produced in 2013 under the name
to explore the future of Beats But at LV, Benji B’s work is not limited to “producing show music.” He and Virgil pay more attention to “live performance formats”, such as BADBADNOTGOOD in SS19, orchestral music in FW19, and military music in SS23. The band and Lamar performances are all planned by him, and he is worthy of his title of "the best fashion music director at the moment".
Virgil Abloh and Benji B
After LV chose Kendrick Lamar as the "finale" for Virgil, there is news that LV will also usher in a new beginning and a new creative director after the "transitional season" of SS23.
LV SS23 design team,
What surprises and expectations are left for this "final chapter"?
Although Virgil is not in charge of this SS23 series, from the flying chess "invitation" to the huge inflatable ball, yellow runway, paper airplanes, building blocks and other design languages that are taken from Virgil's beloved "The Wizard of Oz", it seems to be a better continuation. Virgil’s personal style;
Since Virgil’s death, there has been no definite answer as to who will be the next creative director of LV Men’s Wear. Some time ago, we also analyzed the possibility of Martine Rose taking the position. After the show, LV CEO was also In the interview, he responded to "Martine Rose rumors": "I have known and understood her for a while, and she invited me to the show. (The position of menswear creative director) will be officially announced when it is ready."
is responsible for SS23 this time The LV design team
who designed the show also came out to take a bow after the show
Through the design team, we saw Virgil Abloh’s ideas shine again, and how the next creative director will use Virgil’s infinite creativity (∞ is also this season The name of the series) has been "continued", which has also made many people look forward to the LV spring and summer 2023 men's wear series - the "finale of the music" in which Virgil is not present. The creativity, music form and culture left behind will be infinite and eternal. The form becomes a part of LV, which is also a kind of "the song will last forever".
