If we talk about the most popular dramas in recent times, then " Meng Hua Lu " can definitely be ranked at the top of the list. As we all know, this drama stars two great-looking actors, and it is the first TV drama of the fairy sister and Liu Yifei as adults. Such popularity is naturally expected.
However, in addition to Liu Yifei and Chen Xiao, there are many things in this drama that have aroused the enthusiasm of netizens.
For example, as a costume drama, the scene layout in the drama is very brilliant. Therefore, as soon as the drama was aired, the popularity of its filming location " Xiangyang Tangcheng Film and Television Base " on the Mafengwo website increased by 75%. Many drama fans have put the check-in "Pan'er Same Style" on their agenda. .
In addition, since the protagonist in the play runs a teahouse, snacks made by Sun Sanniang often appear. Among them, a traditional pastry that frequently appears has attracted the attention of foodies, and subsequently, on the e-commerce platform Sales of traditional fruits have greatly increased.
Of course, in the eyes of female fans, the most attractive thing about this drama is the costumes of the protagonists. The harmonious colors and exquisite styles make the characters in the drama become walking style bloggers.
“After watching Menghualu, the most impressive thing is the Hanfu made in the Song Dynasty, it’s so beautiful”, “Where can I buy the same Hanfu in Menghualu”, “I didn’t expect that my first set of Hanfu in my life was based on a TV series "Buy it"...
Heartbeat is not as good as action. The result of "Menghualu" making Hanfu popular is that the sales of Chinese-style women's clothing on major e-commerce platforms are increasing day by day. According to Vipshop data, since June this year, retro, Chinese-style, and fairy-like women's clothing have become hot search terms on the platform. At the same time, sales of Chinese-style women's clothing have also continued to rise.
Compared with May, sales of Chinese-style women’s clothing on Vipshop increased by 54% in June. Life is a designer brand with new Chinese-style women's clothing as its main style. Sales of Chinese-style dresses surged by more than 50% year-on-year. At the same time, Chinese-style women's clothing has also boosted the sales of other retro women's clothing. During Vipshop's 6.16 sale, sales of cheongsam surged 9 times year-on-year.
In the past, when young people were interested in dressing, they mostly cosplayed with anime characters or followed foreign bloggers. There were very few people wearing Chinese-style women's clothing. However, with the rise of the national trend in recent years, young people in the country have begun to understand and fall in love with national-style women's clothing, and the popularity of "Menghualu" has taken this phenomenon to the extreme.
When it comes to dressing, in the past, young people liked to follow foreign styles because they felt that domestic ones were not as good as foreign ones. Only following foreign trends was the trend. But now, our own dressing culture is gradually accepted and loved by this generation of young people, which also reflects the cultural confidence of young people.
