Colleagues are going to take wedding photos and consult us who have experienced it. Speaking of this matter, I feel a lot of emotions.
Taking wedding photos is actually a three-way game between you, your girlfriend and the photo studio. In view of the special nature of wedding photos, I have always been in a weak position. Please listen to me.
Generally, well-known photo studios will organize various activities. My girlfriend and I entered the role in a large-scale activity. The name of this photo studio is also very unique: "The Woman Carrying the Plate".
Usually photo studios will hold activities in places with a large flow of people, and those with higher standards will hold activities in large shopping malls. That time, my girlfriend and I enjoyed a wonderful photo studio model performance when we were visiting the supermarket. It was truly beautiful and shocking. Coupled with the beautiful service girl's warm attitude, considerate care, and more importantly, the attractive discounts, after a heated exchange of words, we signed a wedding photo contract for about 3,000 yuan. What makes the atmosphere reach a climax is that every time you sign a contract, the studio will set off fireworks to celebrate for you on the spot. At that moment, you feel like being surrounded by people and feeling like a star.
photo studio only charges a negligible deposit, but solemnly provides you with very thoughtful and meticulous services. There is no reason to doubt their sincerity and professionalism, not to mention the dazzling effects right there.
From now on, almost every once in a while, the photo studio will call me and politely ask when I can go take pictures. We happened to have something going on at that time, and it dragged on for almost a year. Later, when I received a call from the photo studio, I felt a little guilty. They are so kind and polite, and they put themselves in your shoes in everything.
The date for the photo shoot was finally decided. We received a warm and considerate reception. The layout of the photo studio also made us feel at home. Everything was fine. But there is a small problem. My girlfriend has taken a fancy to a very good European style wedding dress. I also think that if my girlfriend’s tall and plump figure is wearing this, the effect will definitely be outstanding. The service girl in the photo studio also took the opportunity to bring out the huge poster to show us the effect. This is it! However, we were told politely: This one and the clothes on this side are VIP level, and our contract does not include these clothes. Then take a look at those more ordinary wedding dresses on the other side! Comparing it, I really feel a bit awkward. I cautiously asked my girlfriend: "What do you think?" Seeing her hesitant expression, for the sake of future happiness, I immediately said: "Then let's choose a wedding dress at the VIP place!" The service lady turned to me A meaningful smile. Of course, I have to pay an additional 100 yuan for each outfit to change.
After trying on the clothes, several themes of clothing were chosen, and then came the makeup process. In fact, the protagonist of the whole scene is my girlfriend, and I obviously felt like I was just playing a supporting role. Don't spend any thought on clothes or makeup, the only thing to do is to swipe your card. The makeup artist did her job very skillfully and kept her mouth shut. It didn't take long for her to establish a cordial friendship with her girlfriend. However, this makeup artist's skills are really not just for boasting. It's as if his hands can do magic. Just pull it here and there, and fiddle with it here and there, and the effect will begin to show. Don’t say I’m surprised, even my girlfriend kept admiring the miraculous changes in her image in the mirror.
The makeup artist made a small suggestion and asked my girlfriend if she would like to try another kind of "stuff". Sorry, the word "东东" is what I use here to refer to a certain kind of cosmetics. I have never been able to figure out the names and uses of those bottles and jars. Applying this "something" on the face can make the facial skin appear more tender, smooth and elastic. In view of the lesson I just learned about clothing, I cautiously interjected: "What's the price?" The makeup artist replied casually: "The ordinary ones are 30 yuan each. The ones with special effects are 350 yuan each. None. If you use it up, you can take it back or use it when putting on makeup next time. "I can still see something about the clothes.Regarding this "dongdong", oh, it's only as big as a little finger, I'm a complete layman. I could only look at my girlfriend’s face, but she was intently studying herself in the mirror. "Isn't it just this once in a lifetime? Leave a good image and remember it later, so let's do this!" My girlfriend made the final decision, and the stone in my heart fell, and I didn't look unhappy at all. At this time, attitude is very important. It's not good to be too stingy or not to treat money as money. In short, it must be in line with your girlfriend's thoughts.
The makeup artist gave me the same meaningful smile, as if he was teasing me: "Hey, this guy is quite sensible." With another small suggestion from the makeup artist, my girlfriend also put on a pair of colorful glasses. A, it really adds a lot of color. Of course, every time an item is added, a bill will be issued to me, and then I will honestly run to the cashier to pay. My girlfriend is like a princess, and I am more or less like a "prince in distress." At this point, I also know that I can only be slaughtered, but I don’t know how many obstacles are ahead? I hope those pretty service girls will be merciful.
Indoor shooting, outdoor shooting, constantly changing postures and clothing, a male photographer with long hair and an artistic appearance clicked the shutter wildly, "click", one picture; "click", another picture. After a week of struggling, we finally finished the photo shoot, and then we were notified to choose photos. The photographer's level of capture is still very good. Although the photos are still unprocessed, we are already 90% satisfied. But trouble came again. Before we knew it, we selected nearly a hundred pictures in one go. The service lady reminded us: According to the contract, we can only choose 36 photos to put into the album. If you want to make multiple choices, you will have to pay 30 yuan for each additional choice. After several rounds of screening, I finally selected 60 photos.
Another week passed and the post-processing of all photos was completed. We went to pick up photos, several thick and beautiful photo albums. The beauty of the photos that have been artistically processed has reached a new level. We can't believe that the person in the photos is ourselves. Amidst the compliments, I felt happy. There are also several enlarged pictures made into posters, huh? Why isn't there a picture frame? When I asked this question, the service lady politely told me that the photo frame was not included in the contract. It can't be stuck on the wall like this! After some haggling, the photo studio agreed to frame and frame the photo at a favorable price. Incidentally, those kind service ladies also made a reasonable suggestion, suggesting that we add a layer of technical protection to these posters, so that they will always remain bright and not afraid of dust, water, or mold. If it gets dirty, you can clean it directly with a rag. What a great idea! Just for this so-called technical processing, I had to shell out several hundred dollars. Thinking about it, what people say makes sense: if you have spent thousands, why do you care about the "super value" hundreds of dollars at the end?
originally planned to spend only 3,000 yuan on wedding photos, but in the end, it cost almost 6,000 yuan. However, this pales into insignificance compared to the subsequent renovation of a new house, which also went way beyond the plan, hehe! ——No wonder I have worked hard to make money these years, but I always feel that I don’t have enough money. now I understand.
Postscript: You can read this article as a classic marketing case. There is no doubt that the photo studio is very successful. This can also be used as an annotation of the so-called "experiential consumption". Don’t underestimate the value created by the services. To paraphrase a popular Internet language: “We are not selling products, we are selling smiles.” Hey, don’t interpret it as “selling smiles”!
