"Come in and take a look, our summer clothes are all here." Construction officially started last weekend. Ms. Liu, the proprietress of the clothing store on the first floor of the Korean Pavilion in Triumph City, put the newly arrived summer clothes on the shelves as quickly as possible and arranged the store. All the new spring clothes I kept have been moved back home, and I plan to put them out in August when the new autumn clothes come out.
had newly dyed her hair, put on full makeup, and put on a "golden abacus" pendant. Under the light of the spotlights in the clothing store, the proprietress looked as glamorous as a signature model. "Now that work has started, we must start work with energy and energy."
Immediately after the start of work, "spring and summer change", and the backlog of spring clothes is planned to be sold as autumn clothes.
"If you came at this time last year, my place would be full of clothes, and the hem of clothes would be full." It’s all cocked up.” Ms. Liu raised her arm and drew a big circle toward the store. Now in this "circle", under the hangers filled with summer clothes, there are only some scattered clothes that have not yet been opened.
Because there is no "pocket-full" feeling, this clothing store no longer looks like a wholesale store. After the arrangement and combination of clothing colors, the gap with boutique clothing stores seems to be much smaller.
When she returned to the store last weekend, Ms. Liu immediately carried out the "spring and summer transition". There was almost no long-sleeved jacket in the store, and all the thin summer clothes she bought last week were hung. The total price About more than 60,000 yuan. In extraordinary times, she, who is accustomed to being "spending", has to "tighten up" a little: control costs a little, start business, and wait and see the situation.
What to do with the "replaced" spring clothes? Ms. Liu’s choice is: pile them at home first. After entering summer, selling heavy spring clothes is really a thing that affects the mood of customers. It is better to wait until August when the new autumn clothes are released, and then put them on display together.
"Anyone with a little knowledge will definitely be able to tell that it is an out-of-season model and cannot be sold at the price in March and April. However, this year's situation is special. We just want to lose less and make a little more."
Wholesale business is difficult To do it, rely on local retail
. There are not many products in the store, so the proprietress has put more effort into the display layout: all the pink and white ones are on the right hand side, with dark blue and light blue slightly separated, which is the most refreshing in summer. The green color of the feeling is placed at the door. After a while, two girls who came together stopped and looked at a small green floral dress.
"Come in and take a look. Our summer clothes were just purchased last week." With newly dyed hair, full makeup, and a "golden abacus" pendant, the proprietress looked glamorous under the light of the clothing store's spotlights. It’s as bright as a “living sign”.
Ms. Liu said that in recent years, the main customer group of Qipu Road has gradually tilted towards dealers in the Yangtze River Delta. On weekdays, you can see large buses driving over every day and leaving with big bags of clothes. Nowadays, it is inconvenient for people to come and go and it is difficult to do wholesale business, so she focuses on local retail. "We open orders every day, but it is definitely not comparable to before. For example, some girls used to buy 7 or 8 pieces, but now they buy more 1 or 2 pieces."
The shops in the Qipu Road Clothing Market are basically Work has been started one after another since last week. Not all colleagues have come back yet, and the return of customers may be slower. Therefore, for Ms. Liu, not counting other expenses, the annual rent of 300,000 yuan is the top priority. After all, clothing stores that have been basically closed since March 7 have had almost no income for three months.
Speaking of this, Ms. Liu’s mentality is quite stable. After negotiation, although Triumph City does not have a rent reduction or exemption policy for the time being, it has promised to postpone the lease contract for three months for free. "It's not easy for everyone, and it's good to have some discounts. I hope the situation can stabilize as soon as possible, business will slowly recover, and everything will be fine."
The clothing store on Qipu Road started working one after another, and I saw the familiar black plastic bags again
reporter visited the Qipu Road clothing wholesale business district yesterday. Compared with the prosperous old wholesale markets such as Xinqipu, younger shopping malls such as Shengheguan and Korea Pavilion have opened more shops and have a higher proportion of new products.
However, the old markets still have loyal customers who come to support them. In front of the main entrance of Xinchipu Clothing Market, the reporter encountered two middle-aged ladies scanning the store code with their mobile phones and asked the security guard at the door: "Is the store open? ? Where are the 4th and 5th floors?" After receiving a positive answer, they showed the scan code results and walked excitedly into the mall.
Walking in the narrow aisle, you can constantly see the labels "25 yuan" and "clearance price" on the clothes hangers placed at the entrance of the store. The shop owner bargained with the customer in a sincere manner: "I used to sell this to you for at least 200 yuan, right? Now you are buying one and getting two free." After saying this, he shook his head as if he was mocking himself, "I seemed to be doing the same in the past. This is how we do business, but this time we really don’t want to make a profit, so it’s good to clear more inventory.”
Some retail store owners also came to purchase goods, and the familiar black plastic bags “reappeared”. Mr. Zhu has a small shop along the street in Pudong. Before the epidemic, he would come to Qipu Road at least 3 or 4 times a week. When he heard that wholesale stores were finally starting to open, he rushed over as soon as possible. He bluntly told reporters that the "black plastic bags" are definitely not as "full" as before: "Clothing is different from other things. Time has passed. They recently went to pick up the goods, and the summer clothes in the upstream market have been finished, so there is room for choice. Not big. Just wait, I hope it will be better when I put on new autumn clothes."
