At present, the new "national tide" derived from "national products + trend" can be said to be a very popular word. Domestic brands in various industries such as Huili, Laoganma, Tsingtao Brewery, etc. took advantage of the momentum to perfectly combine "national" and "tide" to create new domestic products and define the classic national trends of new domestic products belonging to the era. It is sought after by the new generation of young people after 00. Forbidden City cultural lipsticks, derivatives of thousands of miles of landscapes and mountains, and Li-Ning's series of Chinese character fashion clothes are even more famous overseas.
Behind the popularity of "national tide" is the evolution of made in China, which is the expression of "Chinese culture" elements in commodities. Under the trend of "national tide" sweeping all walks of life, the home furnishing industry is no exception.
In recent years, in the home furnishing industry, a number of new domestic brands with dreams and capabilities have emerged. They have new aesthetics, understand new technologies, and embrace new links. They regained the spirit of traditional craftsmen and reinterpreted Eastern aesthetics to the world.
Among them, Kenggu doors and windows, which are well-known in the industry for their innovative efforts to release a new product in two months, have also innovated and developed classic Chinese style doors and windows some time ago, and have taken the "New National Tide" train.
It is reported that this innovative research and development of classic Chinese style doors and windows is in solid design. At that time, Chinese elements were added restraintly, from color to styling to the point, and try to do as little as possible. At the same time, Kenggu doors and windows combine the new Chinese style with the laminated glass. The space shows a calm and restrained temperament and an elegant and ancient atmosphere. It has an image of oriental aesthetics, which releases the charm between light and shadow.
Kenggu doors and windows Chinese style series doors and windows have been popular with consumers once they were launched, 80% of which are post-8090 consumer groups.
Talking about the reasons why Chinese style home furnishings have been favored by young consumers in recent years, there are The experts concluded that in the field of household consumption, many consumers have copied the aesthetic values and lifestyles of Westerners, choosing complicated, exaggerated, retro European and American styles. "Actually, they don't know that dressing up their homes in the style of the nobility of the Louis XIV era can't reflect their own taste in life except for being rich."
When more people go abroad and learn about the world Local customs; when China’s economy is rising day by day, people’s national self-confidence gradually increases and they regain their sense of identity with traditional culture; the era of re-recognizing and accepting domestic products has arrived, and products with the essence of oriental cultural design are more popular in this category. Favor of consumer groups.
In this regard, Mr. Cai Kenggu Doors and Windows also expressed his opinion that the young consumers born in the 1980s and 1990s have not experienced the era of lack of material life, and they have a more independent rationality in consumption perception and aesthetics. Cognitive, more eager for personalized display. Therefore, they are not "exciting foreigners", and their attitudes towards domestic brands and domestic products are more positive and pragmatic.
And the launch of the Chinese style series of doors and windows, both in terms of design and quality. Meet the preferences of young consumers. In terms of design, Kenggu doors and windows apply Chinese style elements such as ink painting, landscape painting, and flower grids to doors and windows, but they are not too heavy, but stop at the end, giving new vitality to Chinese style doors and windows.
In terms of quality, Kenggu doors and windows use aerospace designated aluminum materials, which have high strength, low density, firmness and compression resistance, and ensure the safety and durability of doors and windows; select 3C certified tempered safety The impact strength of glass is 5 to 10 times that of ordinary glass. When the glass is broken by force majeure, the fragments will be honeycomb-shaped obtuse-angle particles, which will not hurt people and have higher safety.
rises in the new national tide and new domestic productsAt present, how to seize the opportunity, enhance brand competitiveness, and stand out in this new war is a topic that many home furnishing companies have to face. With forward-looking vision and strong innovation, Kenggu Doors and Windows has made a "good start" in this war. How to improve the combat effectiveness next is worthy of attention.
