Coach (Coach) was born in New York, USA, and is known as the American high-end lifestyle fashion brand, but in China, people tend to call Coach as a light luxury brand. Compared with high-luxury brands, light luxury brands are relatively fashionable, and the prices are relatively low, which are accepted by the general public. Coach is such a light luxury brand!
The price difference between China and the United States is as high as 40%. Because the retail price of the same style of Coach bag in China is 40% higher than the retail price in the United States, many people often tease Coach, not Gucci's life, but sell Gucci at the price! Recently, Coach China announced a 10% price increase, which was unacceptable to many small partners.
The price increase is attributed to the price increase, but Chinese consumers are still optimistic about Coach.
Why is Coach so popular among Chinese?
Coach is actually divided into two lines, one outlet line and one Full Price line. The outlets line focuses on practicality. The Coach bags of the outlets line are mostly shopping bags with no design aesthetics. The big Coach logo shows that it is a Coach bag from a distance. This fits the East Asians' obsession with highlighting the brand logo.
Full Price line pays attention to practicality while also focusing on fashion design, and the price is also expensive. Go out shopping with a Full Price line on the back, which is not only practical but also stylish enough.
Let's talk about the price problem. The price of Coach bags in China is indeed much higher than that in the United States. There are many reasons for this. In addition to tariffs, there is another one: Chinese people often like to buy the expensive ones instead of the right ones. Compared with European luxury brands such as LV, Gucci, Hermes, Prado, Coach is an American brand. The strong influence of the United States also makes everyone have higher expectations for the Coach brand. But it seems that most of Coach's products are made in China!
Coach’s positioning is still very accurate. Although Coach is known as a high-end lifestyle brand in the United States, its light luxury positioning is very accurate. For those with insufficient financial capacity For consumers, Coach bags are not only not too expensive, but also stylish and practical enough that they don’t feel distressed if they are worn out. The light and luxurious Coach bags are easy to use and fashionable, and are still very popular among Chinese!
