Korean skin care products are still popular in China in recent years. When they were able to fly before the epidemic, when they arrived at a Korean duty-free shop, it seemed as if they had not gone abroad. They are all Chinese, and I have to work hard to hear those who speak Korean.
The prices of various skin care products are not high, and the samples presented by local Korean brands are super generous.
Customers often have questions, why are there so many samples of Korean skin care products? The editor tells you something today.
mainly talks about Sulwhasoo , WHOO these two most popular ones.
Let me first talk about how to buy the formal dress of these two brands.
In Korea, these two brands can be purchased in two ways.
The first type, the Korean translation is: visit sales. In fact, it is direct sales. Of course, many developed countries are direct sales. This direct sales is completely different from the MLM that our country knows about. Please don't get me wrong. Now China has also opened up many direct selling licenses. China is getting more and more advanced. People have more and more diversified shopping methods, and direct selling will become more and more common.
direct sales are sales by the staff of the agency.Taking the goods is a uniform employee discount, and a business license is also required, because it is generally normal to pay taxes in Korea. 14 years ago, the visiting sales staff of LG in South Korea did not need to go to work. They only needed to put a name to place an order. After WHOO became popular, it is now necessary to check in to work. It also stipulates that a staff member takes too much goods and needs to check the sales channels. The purpose is to control the supply of goods and not to enter the market with low discounts and disrupt market prices.
The second type is the department store counters. Department stores are places where Koreans go to buy on their own. Foreigners who have passports and boarding passes can go to duty-free shops in South Korea. The goods in the duty-free shops are the same as those in the counters. What circulates on WeChat that duty-free is not the same as a department store is a complete rumor. I don’t know why some people spread rumors like this. They are all products coming off the assembly line, and then they are sub-packaged and shipped out of the factory.
Normally, products purchased in duty-free shops cannot be taken away on the spot, and they must be picked up at the airport. But in Korean duty-free shops, Korean brands can be taken away on the spot.
The people who used to go to the duty-free shop to scan the goods, queue like a long queue, want to buy Sulwhasoo, breathe, WHO, and other popular domestic ones, they have to wait an hour. . Basically, those who line up to buy are purchasing agents or squads. These purchasing agents queue up every day. Because some brands have a limit, only a few can be purchased a day, or a passport can only be purchased for a certain amount. So he runs several duty-free shops a day.
So where did the sample come from?
Source 1: Free counter/duty-free shop/shop purchase as a gift.
Source 2: Redemption of internal employee points.
Source 3: The company sells itself.
If you give it to the counter, ordinary brands will be very generous. Sulwhasoo and Whoo sent less. If you want a lot of samples, there is no counter. Employees of the company can redeem points for purchases every month, and there is not a lot of this. Two boxes at most. Only the company can produce a large number of samples. This is not news in South Korea. South Korea has to strictly crack down on this kind of sale of samples every once in a while. But why should Korean companies produce their own samples? Because the Korean sample is a gift, it is not allowed to be sold. Gifts do not need to be taxed. Now the company mass-produces small samples for sale, which is a very good way to avoid tax and generate income.
So is it good to use a sample?
For customers who are new to this brand, it is recommended to try the sample first.
After all, it can protect against lightning, and it is cost-effective
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