Inditex Group (INdustrias de DIseño TEXtil, SA, referred to as INDITEX), is one of the world’s four largest fashion retail groups from Spain (the other three are American casual fashion giants) GAP , Swedish fashion giant H&M, and Dutch cheap clothing chain giant C&A). In recent years, with the popularity and global expansion of its ZARA , it has gradually surpassed H&M, GAP and other fashion retail giants to become the world's largest fashion group company.
Inditex owns ZARA, Pull and Bear, Massimo Dutti, Bershka , Stradivarius, Oysho, Uterque, and ZARA HOME are considered the eight most successful European clothing brands. One of the brands that research value.
ZARA
Oyshon
Uterque
Bershka
2p
ZARA's success
clothing line
fragrance series
Zara ability is It is the only fashion company in the world that can deliver produced garments to more than 850 stores worldwide within 15 days. ZARA strategically adopts a fast, agile, multi-category, small-scale, and large-terminal competitive strategy. ZARA used 30 million US dollars to reorganize its information system; through acquisitions, 1,200 manufacturing companies became its own strategic alliance; it recruited a huge team of 480 designers; at the same time, it has established in Paris, Milan, New York and other fashion and fashion release locations. Complete fashion information station. Through this strategic deployment, when the most fashionable fashion styles in any place in the world come out, she can produce products within five days and bring them to the market, and can release all similar products within five days after competitors launch the same styles. shelf.This ensures that ZARA will always drink the "top soup" and will always lead the fashion trend. Now, this company has broken the situation where other corporate designers dominate the company's future, occupying 35% of the mid-to-high-end market share, and ranking among the world's top 100 famous brands.
When the Spanish crown prince Felipe and Miss Letizia Oritz Rocasolano announced their engagement in 2003, the soon-to-be-woman woman attracted the attention of many people with a set of fashionable white pants. Within a few weeks, hundreds of European women appeared beside the boulevard in the same suits. This makes you have to sigh how fast the world's fashion trends are spreading, and you can't help but take off the hat to the Spanish brand Zara, which dared to contempt the customs and lead the fashion trend. development
sub-brand
parent brand
1975
opened its first retail store in , La Coruña, Spain,Sales of backlog goods made the founders of the group realize the importance of "marriage" between production and the market.
1976 to 1984
opened ZARA branches in major cities in Spain, making ZARA's fashion concept widely recognized.
1985
established Inditex as the group’s parent brand and laid the foundation for the development of the group’s .
1986 to 1987
The entire group is committed to the development of the ZARA chain store , laying the foundation for building a supply chain that can meet the rapid growth.
1988
opened ’s first overseas store in Porto, Portugal,Take the first step of the group's overseas expansion.
1989
opened its first store in New York, USA, entered the US market ; obtained two major fashion concepts with demanding fashion requirements, which made ZARA’s fashion concept Get further promotion in the world.
1990
opened its first store in Paris, France, and entered the French market.
In 1991,
started to buy more shares of strong8pull&BS IMO, and began to buy 65% shares of strong8pull and BS EAR Group. Expansion.
1992
opened its first store in Greece, and the group began to set foot in some distant markets in Europe .
1995
acquired all the shares of the Massimo Dutti Group , and opened the first two brands Pull&Bear and Massimo Dut_ in Malta. Stores, the group has gradually grown.
1996
opened its first store in Cyprus , further expanded overseas.
2006
group opened in Serbia, China and Tunisia .
2021
Inditex Group has established branches in more than 60 countries and regions around the world: China, Denmark, , Uruguay, Spain, Spain, Spain, Israel, Spain span7span, Canada, Hungary, Qatar, Turkey, Cyprus, Mexico, Dominican Republic, Austria, Venezuela, Andorra, Bahrain, Brazil, Greece, Germany, Italy, Czech Republic, Morocco, Slovenia, Singapore, Japan, Chile, Belgium, Saudi Arabia Arabia, France, Poland, Switzerland, Kuwait, United States, Finland, United Kingdom, Netherlands, El Salvador, Portugal, United Arab Emirates, Argentina, Malaysia, Malta, Lebanon, etc.
INDITEX
The achievements
2009 Nian
" Business Week " published by the magazine Inditex Group ranked ninth in the 2009 World’s 40 Best Companies Rankings jointly launched by the agency and Kearney Management Consulting Company (AT Kearney).
July 19, 2018
The Fortune Global 500 list was released, and Inditex Group ranked 408th.
July 2019
The Fortune Global 500 list was announced, and Inditex ranked 406th.
May 13, 2020
Indy Textile ranks 244th on the 2020 Forbes Global 2000 list.
Fashion Concept
Inditex's fashion concept is: creative, high-quality design and rapid response to market needs . Inditex employees around the world report popular information in different markets every day. Designers in Spain keep an eye on relevant information and the group's daily sales in order to adjust existing designs and plan new clothing series. In ZARA company alone, Ortega has a design team of more than 400 people. Based on the inspiration obtained from fashion shows in Milan and Paris, they carry out a large number of creations, so that the company's fashion production can be produced with less and more styles. ZARA introduces more than 12,000 fashion styles every year, which is a quite astonishing number in the industry.
The most notable thing is that Inditex has also integrated the sustainable development of into its main business. Its clothing brand Zara launched the Join Life series of environmentally friendly clothing in 2016. The clothing materials of this series are partly extracted from recycled clothing. Through processes such as decomposition, selection, and re-spinning of recycled clothing fibers, the sustainability of clothing raw materials is realized. In the process of consumer purchase, the store will clearly remind consumers that they are buying clothes made of sustainable raw materials. At the same time, the clothes tag will also indicate the proportion of raw materials contained in the clothes in detail, so that consumers can also clearly perceive themselves. Sustainable consumption is ongoing.
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