Compared with celebrity-owned brands, makeup brands created by makeup artists and beauty bloggers will be more usable and can make their own brands. Moreover, it can also gain popularity and reputation by virtue of its own influence and the halo of surrounding co-stars. can be said to kill two birds with one stone, it is simply a shortcut that is expensive and easy.
But not all self-created makeup brands can continue to explode, only those products with real strength can become popular with big brands.
Today's editor will list some original makeup brands and makeup products of legends , as well as which products are popular and useful products For everyone, you must not miss it!
01 Charlotte Tilbury, founder of the Charlotte Tilbury brand,
Makeup artist, Charlotte Tilbury, has developed a strong interest in makeup since childhood. She was the creative director of Tom Ford, Helena and Chanel. As the most popular makeup artist in the international fashion industry, she Create magical makeup for many Hollywood movie stars on the covers of various fashion magazines and makeup shows.
Her dream for makeup is: "Dare to dream, dare to believe, and dare to practice!" The story of the makeup reveal.The Victoria's Secret show in 2018 was still very popular, and the legendary T-stage of Victoria's Secret once again shined and around the world. The natural and dazzling makeup of 60 Victoria's Secret Angels was created by Charlotte Tilbury.
Under Charlotte's vision, this year's Shining Dream Goddess makeup will have the effect of an angel filter, making women's natural beauty more blooming. The focus of the whole makeup look is the lustrous freshness, infinite dreamy eyes, and supermodel-like sparkle!
According to the different beauty of each angel, Charlotte Tilbury customized the natural, fresh and dazzling makeup, making Victoria's Secret beautiful custom modeling and Victoria's Secret classic angel wings more extraordinary.
The Bigger Brighter Eyes Palette (Exagger-Eyes) for a luminous look, and the Eyes to Mesmerise eyeshadow (Rose Gold), which shines like an angel. Both items sold out quickly after their initial launch.
Charlotte Tilbury Light & Flawless Collection
On June 16, 2020, Charlotte Tilbury, the beloved and award-winning beauty brand of the same name founded by British famous celebrity makeup artist Ms. Charlotte Tilbury, officially announced Ren Jialun as its spokesperson. This is also the brand's first spokesperson signed in China .
Spokesperson Ren Jialun
Rolled Note Design
02 Fenty Beauty brand founder Rihanna
Yes, the founder of this brand is Rihanna, the American own brand cosmetics Fenty Beauty, 's first makeup series is lipstick, and now it has been Expanded to the full line of cosmetics.
Rihanna's huge social media influence, currently has more than 94 million followers on Instagram alone, no less than any fashion brand. At present, the fans of the Fenty Beauty brand have exceeded 10 million! The influence can be imagined.
As the saying goes, a model who does not want to be a makeup KOL is not a good singer.
Rihanna will be followed by many makeup lovers if Rihanna posts a random makeup look on social media and shares the products in her hands!
Rihanna said that in the design process, she hoped to make "something you like"
Taking liquid foundation as an example, the nude liquid foundation eaze drop launched in the brand flagship store provides 19 different shades, ranging from light to dark shades, it can be said to cover various skin types, whether you are porcelain White or black.
The following three products in the Fenty Beauty brand can be said to be the hottest items in her family, and they are also the first items to become popular. The star diamond bomb highlighter said when he tried it in the live broadcast room, is a diamond after you use it, the diamond itself, a highlight that girls must have when they participate in the event.
Li Jiaqi tried the diamond highlighter in the collarbone
FENTY BEAUTY Rihanna Star Diamond Bomb 3D Highlighter Rose Plate
Fenty Beauty official once stated that the high sensitivity of young Chinese consumers to social media and online shopping has promoted Fenty Beauty to enter China market.Therefore, they attach great importance to the Chinese market, but due to the lack of offline channels, the experience of the brand has also declined.
Although the product can only be purchased online, it cannot resist the love of netizens. Judging from the sharing list on Xiaohongshu, the product itself has a good reputation.
03 Kylie Cosmetics Brand founder: Kylie Jenner (Kylie Jenner)
Kylie Cosmetics, Jin Xiaomei's personal makeup brand! Yes, The Kardashians have made a lot of money on reality shows and they are integral to building their brand. Back in 2012, Kim, Khloe and Kourtney founded beauty brand Kardashian beauty, focused on the eye, lip and nail polish markets.
Kylie Jenner, born August 10, 1997 in Los Angeles, California, graduated from Sierra Canyon High School. American actor, model, entrepreneur and social media celebrity. Owns 100% of Kylie Cosmetics.
Relying on Kylie Jenner's 151 million followers on Instagram, Kylie Cosmetics sales reached $420 million in just one and a half years.
In 2019, Coty acquired a controlling stake in Kylie Cosmetics for $600 million, with a valuation of $1.2 billion!
If you haven't started, you can learn about it first! The most famous actress of Kylie Cosmetics is also a very popular and sought-after single product, which is none other than lip glaze. That's right! New collections and festive items at Kylie's store can be looted in minutes.
Jin Xiaomei chooses her own color and a strong laboratory team behind her. The same color number is darker or lighter, and the fashion of the makeup is immediately decided.
Just look at Jin Xiaomei's sexy makeup with lip glaze. After all, she also paid a lot for and lip enhancement . It can be said that she is a fashionable upstart who made her fortune by selling lipstick, a walking lawn machine.
In addition to lip products, Kylie Cosmetics' eye shadow is also worth buying. The eye makeup of European and American people has always been exaggerated. If it is an Asian person, this eyeshadow palette named BURGUNDY is one of the favorite items.
Kylie Cosmetics nine-color eyeshadow palette full test
The picture comes from Xiaohongshu: @小豆花儿
The picture comes from Xiaohongshu: @小红书
On Xiaohongshu, user @Newromantics09 try After coloring the Kylie Cosmetics nine-color eyeshadow palette, I sighed that the highlight of this palette is the apricot Citrine in the middle, which is very bright and eye-catching. Jasper is a great highlighter color, Quartz is a natural transition color, and Bronzite and Obsidian can be used for dark brown and black eyeliner. The fly in the ointment is that the color difference between the remaining brown paintings on the eyes is not particularly large, and it seems a bit repetitive.
the Burgundy Palette
Image courtesy of Little Red Book: @Newromantics09
Stylish reddish-brown plate. I think this plate is Kylie's best quality plate so far. Whether it is the color scheme (nude, brown, red gradient transition) or the texture of the eye shadow (the combination of matte and pearl powder), the design is very good.
Today, 23-year-old Kylie Jenner is Forbes' highest paid celebrity in 2020.
As the youngest member of the Kardashian family, Kylie Jenner has earned $590 million in 2020, beating out her ex-brother-in-law Kanye West, who earned $170 million (second place).
04 Pony Effect Korean beauty blogger Pony's own brand
Pony Effect is a mid-to-high-end makeup brand under the Korean cosmetics e-commerce platform MEMEBOX.
PONY EFFECT is a makeup brand named after Pony himself. If you are looking for a Korean girl's clear and beautiful makeup, you must know the popular Korean makeup artist - Pony. , who started her business as a beauty blog, has a very high click-through rate on Instagram and Youtube. Since then, he has successively cooperated with major beauty brands and published beauty reference books.
Pony not only often shares makeup skills, but also sees her collaborations with a number of big names on her Instagram, establishing her status in the makeup industry. Recently, as the makeup artist of 2NE1's captain CL, the perfect makeup for CL has caused heated discussions among netizens.
Compared with PONY Park Huimin's makeup products, her makeup tutorials and makeup videos are more sought after by everyone. All kinds of imitation makeup, cross-dressing, basic teaching, holiday makeup and other tutorials are very interesting.
pony share repair makeup
From the brand's official flagship store, we can see that Pony Effect has a complete range of makeup products, and the price is very suitable for student parties.
05 MAOGEPING-Mao Geping's own brand
Speaking of Mao Geping, it should be said that there are no girls who don't know, can be said to be the originator of the makeup industry, the person who makes countless girls want to "send their heads", is so awesome!
Feel it! Any hot search has hundreds of millions of views.
It has been more than 20 years since I entered the industry. Let’s take a look at the makeup before and after the early 1990s.
Mao Geping pays attention to the harmonious coexistence of the whole face, does not insist on three-dimensionality, and does not make a detail too prominent. does not give up the outline, emphasizing that "modifies the original facial features and layout in a soft way" creates a "hazy and delicate feeling" through layering and smearing. Compared with PONY and other popular beauty gods, Mao Geping's technique is extremely restrained.
020 Forbidden City Wenchuang x Mao Geping Beauty 'Qi Yun Oriental' released the third season of new products, using 'Forbidden Ceremony' as a source of inspiration, extracts common classic elements on utensils, clothing and accessories , re-engraved into cosmetics, creates a fusion of classical and modern, so that it can shine again in modern aesthetics.
It can be said that each piece is a work of art. Needless to say, after reading it, I want to buy it, and I don’t want to use it after buying it!
Brilliant Qionghua Multi-purpose Eye Colour Plate
Brilliant Qionghua Multi-purpose Eye Colour Plate Inspired by the Qing Dynasty collection "silver gilt dotted emerald manta chime pattern hairpin", is inlaid with crystal clear pearls, showing grace and luxury Patterns, auspicious patterns, sea water river cliff patterns, auspicious cloud patterns and other beautiful things are all in one, presenting a bright and moving visual effect. Each of
is full of elegance and sophistication, and it is not an exaggeration to call it a work of art.
06 Tang Yi, founder of Caitang Brand
Tang Yi, founder of Caitang Makeup, is a celebrity makeup artist in China. In his 20-year makeup career, he has created makeup for hundreds of celebrities, and is also committed to making countless ordinary women beautiful. . In 2014, Tang Yi founded Caitang TIMAGE brand.
Tang Yi traveled the world and met many people, and more and more she felt that Chinese women were very similar to the Begonia flowers in her childhood memory. In his more than 20 years of makeup career, he found that makeup not only brings confidence in appearance, but also an important reflection of each person's different style and personality. He thought that if he could use his years of experience in makeup for celebrities, he might be able to help everyone find the most suitable makeup products and makeup styles for them, and founded the Caitang brand.
Caitang Glaze Flawless Foundation
Previously, the editor tried Caitang's complete set of base makeup products tailored for yellow skin, and found that this product combines lightness and high coverage that are difficult to achieve with base makeup products. I specially interviewed Mr. Tang Yi how to achieve this idea.
The following is the interview with Tang Yi:
Tang Yi: For me, lightness and concealer is a problem that I find difficult to balance, but especially for the complex needs of many consumers, you may be difficult to meet with one product , , so I combined concealer with liquid foundation in this design. can completely satisfy everyone's base makeup requirements, such as using a light and thin foundation to use concealer appropriately to complete this kind of makeup. Balance, so we made an innovation in the packaging.
Secondly, I am in the makeup sense, I think that the foundation may have been done by thick concealer before, But we have involved some new foundation technology in this one, which is the refraction of light, and smaller The filling of finer powder particles, makes the whole skin look smoother, forms a diffuse reflection of light, and makes the concealer look better, Therefore, like many global foundation technologies, we may have done some of this in our product. Apply and try.
Caitang silk mist 'Master' powder, moisturizing ingredients make the powder more smooth and waxy. Check out the evaluation video of planting grass, can't help but start, really don't have to worry about taking off makeup .
Video Evaluation of Loose Powder Fixing Effect
In the past two years, the growing love of young people for traditional Chinese culture has inspired many brands to innovate, and the makeup industry has also rapidly set off a wave of "national boom".Among the many beauty brands, Caitang reinterprets traditional Chinese aesthetics with modern methods, and stands out with the brand concept of "ingenuity customization, makeup and makeup", creates practical and artistic makeup products.
07 Pat McGrath, founder of Pat McGrath Labs One of ". Before it was released, it did not do much publicity, nor did it have many gorgeous advertisements. Just posting some photos and videos on INS made people fall in love with it and got deeply poisoned.
Pat McGrath has long been regarded by the cosmetics industry as a leader in future trends. Her talent for grasping character traits, her soft and delicate touch, and her energetic personality fully reflect her unique magic in her makeup career. As the global chief makeup artist of Mission Buddha, Pat presents his unique design talent.
As the global chief designer of Max Factor, she leads the color trend of Max Factor, and will also promote the further development of new products and new technologies, helping brands develop a series of professional products such as mascara , eyeliner , giving The new fashion connotation of Max Factor.
has been contracting the catwalk makeup of major brands all the year round, so the makeup she launched is naturally super popular. Its make-up products are known for their high color rendering.
Pat McGrath Labs' lipstick series is its star product. Lipsticks are golden and sparkling from the outer packaging to the lipstick tube to the paste. There are pink shiny chips on the outer packaging, and the paste is added with beautiful and bright glitter powder, which makes the lipstick look extra shiny after the upper lip.
As we all know, offline channels are very important in the Chinese cosmetics market. The offline counter experience can enhance the brand experience and improve service quality. Those many popular overseas brands do not have offline channels in China, and there will be certain development limitations, especially when the post-00s beauty consumers are getting stronger and stronger. At present, product reputation and service are actually equally important.
In the era of fast consumption, makeup items are easy to become popular, including some live broadcasts that sell very well, and we will also have some irrational consumption. After seeing the packaging or seeing the BA promotion, we will impulse buy, like The experience shared by Mr. Tang Yi, "If you want to avoid too many problems, after finding a trusted person and doing some experiments at the same time, with judgment, you will learn more and more to find suitable products for you. "
