Hebei Client Report In order to help the cultural industry prosper and develop, on December 23, the 5th International Animation and Game Industry Expo (Animal Expo), co-sponsored by the Hebei Provincial Council for the Promotion of International Trade, the Hebei Provincial Depart

Ji Shi Client reported In order to help the cultural industry prosper and develop, on December 23, the 5th International Animation and Game Industry Expo (referred to as the Animal Expo), co-sponsored by Hebei Provincial Council for the Promotion of International Trade, Hebei Provincial Department of Culture and Tourism, Zhengding County Party Committee and County Government, and General International Exhibition Co., Ltd., opened online.

This three-day animation expo, with the theme of "Colorful Animation, Industry Integration, Win-Win Future", integrates professional game product display, animation culture and entertainment product introduction, animation game live broadcast, online animation game product R&D sharing meeting and other content through the online exhibition model in the Metaverse world, highlighting the professionalism and experiential nature of online immersive activities, and focusing on building a platform for industry exchanges, product promotion, technology display, comic fan interaction, and international cooperation.

Online animation and game display, Metaverse technology attracted more than one hundred IP exhibitors

This year's Animal Expo focuses on promoting cultural self-confidence and self-improvement, integrating Zhengding ancient city towers, covered bridges, red lanterns and other national style elements, encouraging original high-quality products, and promoting national comics, national styles and national trends. The online exhibition area includes classic desktop game product display, animation, game peripherals and derivatives display. Through online scenes, it gathers and displays Bilibili GOODS, Tencent Animation , iQiyi, Hong Kong Bailong Toys, France More than 100 high-quality animation, games, and video IPs from well-known animation and game companies and institutions in my country, France, the United Kingdom, the United States, South Korea, Taiwan, and Hong Kong, as well as the Metaverse's online exhibition model, have fully enhanced the viewing experience of comic fans.

Live broadcast of animation games with goods, immersive experience promotes consumption upgrades

This year’s Animal Expo will give priority to restoring and expanding consumption. By organizing online live broadcasts of animation games, it will promote the development of new consumption, innovate consumption scenarios, meet personalized, diversified and high-quality consumer needs, and help implement the strategy of expanding domestic demand. The live broadcast of game products and the live broadcast of animation and game peripheral products use the most popular video live broadcast to enhance the experience of exhibitors and consumers and promote the consumption of games, animation and related cultural products.

Animation and game R&D sharing, from inheritance to cross-border support for product innovation

The Expo collects and releases board games, new trendy products, and animation originals that incorporate traditional culture. It invites representatives of well-known animation and game companies and industry insiders to communicate and discuss, providing a space for creative exchanges for participating companies, attracting online discussions and exchanges among animation and game enthusiasts, and stimulating young people's participation and enthusiasm for creation.

It is understood that Hebei has a unique geographical location and rich cultural and tourism resources. The development of the animation and game industry has relative location advantages, resource advantages and industrial foundation advantages. As an exhibition + cultural business card that has been created for many years, the Animal Expo has helped a large number of animation companies and animation brands to stand out, becoming a new window for Hebei animation to go global and introduce animation to the world. This animal expo effectively provides a contactless business communication platform for animation and game companies and institutions in the post-epidemic period, integrates innovative Yuanshi technology, creates a new interactive experience, drives consumption upgrades, and promotes technological innovation, product innovation, and business format innovation in the animation and game industry in our province.