Over the past century, generations of animation designers, producers and enthusiasts have jointly explored the Chinese expression of the animation industry, making animation a carrier of China's excellent culture, and shaped the aesthetic character of the Chinese people with gene

A thousand-year-old Lucky Comedy, Fashion Lucky Comedy

Anime is the most imaginative cause, known as the most promising sunrise industry in the 21st century, and is an advantageous industry in Hangzhou's "focus on building an international cultural and creative center". Over the past century, generations of animation designers, producers and enthusiasts have jointly explored the Chinese expression of the animation industry, making animation a carrier of China's excellent culture, and shaped the aesthetic character of the Chinese people with generations of Chinese people.

On November 25, 2022, the 2022 Song Yun Animation Cultural Creative Event "Song Yun Fengya·Xinghui Animation" hosted by China Animation Museum opened at the China Animation Museum. Huang Haifeng, member of the Standing Committee of the Hangzhou Municipal Committee and Minister of the Propaganda Department, Xu Deqing, Deputy Minister of the Propaganda Department of the Hangzhou Municipal Committee, and Gong Xu, Director of the Binjiang District Cultural and Creative Development Center, attended the event. The series of activities are themed "Song Yun Feng Ya·Xing Hui Anime", aiming to refine important cultural symbols with Chinese style and Zhejiang's recognition - the cross-border integration of Song Yun culture and animation, use animation carriers to promote the creative transformation of Song Yun culture, and use Song Yun culture to empower the innovative development of Hangzhou animation, and contribute animation power to the promotion of the "Song Yun Culture Separation Project" and the launch of the provincial brand of "Poetry and Painting Jiangnan Vibrant Zhejiang".

spans thousands of years·The ancient and modern times are fortunate meeting

"The ancient and modern times are intertwined, transcending time and space". On the banks of Baima Lake, Song Le, Song Wu, Song Ci, Song Ren, Wooden Boat ... creates a panoramic and immersive Song Yun atmosphere. In the shore square, the childlike and fashionable anime space is romantically presented. Sitting in a bar for "Anime Bar", we will start a thousand-year-old anime journey.

"Song Yun Feng Ya·Xing Hui Anime" launches the opening ceremony. Based on the artistic tone of the animation "childish heart and childlike fun" and refines the most representative figures of Song Yun culture - Su Dongpo as the incision of artistic image. Through the interesting, loving and dreamy cartoon image of anime - Song Dongdong, dialogues with thousands of years and Su Dongpo, the story of "painting" and the inheritance of "painting" warmly connects the warmth of "painting".

Dynamic inheritance·Happiness of painting and painting

Chinese painting , comics, animation, painting is the carrier of literary concepts and the spirit of the times. Director Luo Kege said: "Thousands of years ago, Song Dynasty paintings were a very representative cultural carrier in Songyun culture. Thousands of years later, dynamic animations have become an important carrier for conveying excellent spiritual culture at present. The development of science and technology makes the form of painting more lively and interesting, and also makes the cultural connotation of painting more vivid and easy to understand. The opening ceremony aims to interpret the movement of paintings through the main relationship between Songyun Chinese painting, Chinese ink and wash animation, and modern technology animation animation. It is the core value expression that allows thousands of years of national spirit to be rolled and inherited."

In the startup stage, the thousand-year-old scroll slowly opened. Huang Haifeng, member of the Standing Committee of the Hangzhou Municipal Committee of the Communist Party of China and Minister of the Propaganda Department, used the seal of Xiling Seal Society , and used various gold and stone seal carvings "Xinghui" fonts in the world language and thousand-year-old fonts to sign and seal a thousand-year-old Songyun scroll, completing the act of "painting", the inheritance of "painting", the perfection of "painting", and the re-starting of "painting", announcing the official launch of this series of activities. During the

event, Hao Xin, a teacher in the Digital Media Department of the School of Art and Design of Zhejiang University of Technology and Business, and an art consultant of Zhejiang Ruichen Film and Television Production Co., Ltd., Han Qian, founder of Dianyu Culture and producer of "Miracle Everything", Huang Jianming, founder of Beijing Daily Video Film and Television Animation and producer of " Mountains and Seas: Goodbye Monster ", participated in the "Heart Movement·Million Years" Surfing Song Chao Forum online, and talked about Song Yun and the future of animation.

Meeting with you·Looking forward to you, I'm lucky to meet

Recently, "Song Yun Feng Ya·Xing Hui Anime" 2022 Song Yun Animation Cultural Creative Event is in progress The National Animation Museum continues to carry out. In addition to the launch ceremony and forum, the series of activities also holds various sub-events:

Comic Exhibition: "Song Yun Encounter Animation" Song Yun Animation Exhibition

"Song Yun Encounter Animation" Song Yun Animation Exhibition will continue to be held at the China Animation Museum (Seven Star Park) from November 26 to November 27. This comic exhibition invites well-known animation companies such as Huawei , Tianwen Kakugawa , Liucai Animation, and Tianlei Animation to participate. This event will break through the concept of traditional animation market, integrate animation technology (24 frames/second) with Chinese traditional culture (24 solar terms) across the border to create a themed scene exhibition of "Song Yunxinghui Animation".

Pinya Collection: "Follow the Dongpo to the Ya Ji" Song Yun Animya Collection

"Follow the Dongpo to the Ya Ji" Song Yun Animya Collection will continue to be held until the 27th, and will be held simultaneously with the animation exhibition. The Song Yun Anime Collection will bring you the theme experience related to animation and national style Song Yun, presenting a cross-border collection that combines animation elements and Song Yun elements.

Appreciation of hundreds of operas: "Song Yun Man Xiang" Chinese style animation viewing

"Song Yun Man Xiang" Chinese style animation viewing activity broadcasts excellent domestic animation film works for free to the public, bringing excellent animation works to Hangzhou citizens and animation enthusiasts.

Anime My city,Anime My life. We look forward to everyone coming to Hangzhou and the China Animation Museum to have a lucky invitation to meet Song Yun and Animation!