Author｜Cloud
In mid-October, the new "Three-Body Problem | Oreo" co-branded products flooded the screen on social media. The most eye-catching one is the five important concept logos of the "Three-Body Problem" that are carefully portrayed on the cake. They represent the Three-Body Problem IP, " Red Bank Base ", " Water Drop ", "Three-Body Problem Civilization" and "ETO ( Earth Three-Body Problem )".
and the same logo has appeared in the trailer for the Chinese version of the live-action series of "Three-Body Problem", and the logo of the Planet Defense Council (PDC) also appeared in the latest "Three-Body Problem" animation PV disclosed by Bilibili, and they are all from the "Three-Body Problem World View" setting collection compiled by IP-party Three-Body Problem Universe.
source: Chinese version of "Three Body" series trailer
source: "Three Body Body" animation series trailer
, and in this animated series produced by Yihua Kaitian, the giant ship "Judgement Day" and the human space warship , which are extremely excited by countless fans, will also be unveiled, which is very consistent with the settings for them in the second volume of "Three Body World View", and the concentrated presentation of the settings is more detailed. The internal structure of the giant ship and the scientific principles of the warship are explained one by one.
"Judgement Day" No.
The Harry Potter series, born in the last century, uses an epic of magic and the growth of young people to make IP derivative products such as magic wands, robes, games, cakes, etc. sold around the world. The logo of the four major academy has become a symbol for countless fans to define themselves. 's success also proves the important role of visual setting and interpretation in the commercial development of literary IP.
stands on the shoulders of giants, trying to push "Three-Body" into the three-Body Universe in more genres to the global market. It hopes to use a set of to fully display "The Three-Body World View" which is "Times and Culture", "Organizations and Characters" and "Science Fiction Concept" , and define this grand story that spans several epochs and looks at the entire universe.
talks about this project that has been continuously optimized and iterated since the company was established. Ji Jing, head of the content center of Three-Body Universe, told the Prophet's Travel News:
" As a company that deeply operates a single IP, we must first become experts of "Three-Body" to help the best creators on the market understand "Three-Body", and then use their professional abilities to create the best works . "
Hongban Base
Hongban Base
From the global IP development experience, launching a set set is an important part, but at the beginning of development, it is rare to see through the set set to thread the subsequent work and firmly grasp the initiative. How can the "Three-Body World View" be refined? As humans, how do you define a cosmic civilization beyond cognition? How much business imagination can a set set bring?
This is the second article in the series of reports of the "Three-Body Prophet" by the Prophet newspaper. We continue to have a deep dialogue with the Three-Body Universe, hoping to find the answers to these questions.
follows the original work and explains the original work
" The earliest plot point of "The Three-Body Problem" appeared in the Middle Ages and continued until the universe tens of millions of years later. There are also a large number of scientific and science fiction concepts and characters from various factions in the middle. There are complex information and many knowledge points, but they are all scattered in different locations of the three books, review and query It is very difficult. "
Ji Jing told the prophet Youbao that had just obtained the copyright of "Three-Body Problem". When preparing to develop film and television works, the company visited a large number of planners, screenwriters and directors, but at that time the team did not have aligned their understanding of the original work. The best creators and more powerful partners cannot fundamentally solve the problem. We ourselves first need to become experts of "Three-Body Problem", and then we can produce the best works with their professional ability."
reorganized the scattered information of novel texts, and made an "instruction book" to guide IP development. It was the opportunity for the birth of "Three-Body World View". The publication of
compared with the previous version setting set used by the team and talked about "set set". The first thing that comes to mind to the public is the derivative publication of Japanese anime works, which consists of character drawings, prop design drawings, original paintings, etc. Visual content. However, "The Three-Body World View" is based on novel development and is used to guide the visual development of different media and different partners. Therefore, the book replaces the book with a large number of infographics, organizational logos, and detailed planning of equipment such as warships and spacecrafts.
In "The Three-Body World View", the details of warships and spacecraft such as "Judgement Day" not only stay in the appearance, but also go deep into the details in the cabin. Team members told the Prophet Youbao that after collecting relevant descriptions from various places in the book, combined with China Aerospace Htm The product forms of cutting-edge institutions such as l7, NASA and even SpaceX can form the prototype of the setting.
Asian fleet
But considering the plot arrangement of " Zhizi " in "Three-Body Problem" locking down the development of basic science of human beings, these high-tech products also need to have "historical trajectories", so the team The representative military elements of some military powers in World War and World War II will be integrated into it to further enrich the details.
is different from light science fiction works. Liu Cixin clearly stated in the original work that in most cases, the spacecraft does not have artificial gravity, and only maintains gravity through continuous rotation in the command room and other positions, or generates microgravity in acceleration, " will subvert many design contents. How people rest and act in it is a problem that we need to discuss with scientific consultants. "
Another clearly visualized content in "Three-Body World View" is the logo logo of various organizations, factions and eras. This is also the element that is most easily implemented in the commercial cooperation of various "Three-Body" at present. For human organizations such as PDC, the original "Three-Body" has more or less described its logo in the original work, but how concepts such as the Three-Body civilization are presented and used, which are not within the scope of human cognition, has once been very entangled.
At present, the logo of the Three-Body civilization has been identified as the plane abstract pattern of the iconic "Three-Body Sky" landscape, depicting the landscape of the Three-Body Sky, motion and trajectory and sense of space, oppression and awe of the Three-Body people and the expectation of the Three-Body Sky. Also with this meaning The "scientific boundary" organization related to the "scientific boundary" also uses this landscape, but the logo is relatively three-dimensional, more like an "extremely oppressive" eye. It matches its influence and seriousness, and also makes a clear distinction with the Three-Body Civilization. The three-Body Universe content team uses the IP development experience of Marvel to explain the ideas of logo design and application to the Prophet Travel Report.
Although global audiences are very familiar with Marvel's classic red logo, it will only be displayed in the opening, ending and derivatives, and never appear in the plot, " So in film and television works, whether the Three-Body Stars will use this icon, or in which scene, needs to be used very seriously. "
Compared with the warships and logos that depict the details, the scene illustrations in "Three-Body World View" are selected in relatively diverse styles, and the "famous scenes" in "Three-Body" are displayed in "Three-Body Style" with a variety of different styles.
Ji Jing admitted to the prophet's Youbao : "Selecting pictures is a very complicated thing. In addition to ensuring the seriousness of the core settings, we comprehensively consider multiple factors such as fun, interpretation, and artistic stylization when selecting pictures. In the future, we will continue to optimize and iterate to help partners and fans open their imaginations."
The most cautious part of "Three-Body World View" is the setting of characters. In the current version, the Three-Body Universe does not show any specific image of characters, but uses the method of supplementing the character's biography and improving the details of age and body shape to control the characters. For example, the image of Shi Xiaoming, the son of , is based on the team's supplement and improvement based on the few time threads in the book. .
The Three-Body Universe defines "Three-Body World View" as the "foundation" of IP development. Although the team also knows that fans around the world are looking forward to a visual "Three-Body", the development of the setting set is still restrained and cautious. " will not absorb the creators' explanations in their respective media under normal circumstances. We promote the setting work based on the original work, and hope to use this to guide partners to understand and respect the original work more, so that all derivative works can be as close to the original work as possible. "
guides business, flexibly develops
The stability of the "Three-Body World View" as the "Foundation" determines the height of the "building" of IP commercial development in a sense. " is the general logic we give to different partners. It does not need to be consistent in every detail, but it must be compatible with the temperament and beauty of the original work under our supervision. "
is implemented in specific commercial cooperation. This temperamental co-production cannot be just about the use of picture galleries and logos, but needs to be consistent with the story of "Three-Body Problem" in product design, marketing and other aspects.
For example, on the "True" brand and "Three-Body Problem", " is engraved with the years and life for time. ", combining the "Great Trough Monument" in the original work, and the original sentence of Pascal's famous saying used by Liu Cixin, and at the same time matches the functions of "recording" and "storage" of solid-state drive products.
, and on the "Three-Body Civilization" co-branded watch of Feiyada , the three-Body Civilization logo is not only used as the disc, but the pointer design is also simplified to dots representing the three stars, allowing consumers to experience the IP core concept of "Three-Body Movement" on their wrist.
For more concrete products such as building blocks and assembled toys, the Three-Body Universe will also provide supervision and endorsement support for the actual situation of material and structural strength based on full consultation with partners. The "Water Drop Doomsday Campaign" package launched by Bruco Building Blocks recently combined "Water Drops" and "North American Fleet" with the "Three-Body World" with the "Three-Body World" The settings in World View are consistent, and the two will also appear in future film and television and animation works. Liu Chun , the head of the Three-Body Universe Shangyan of
, told the Prophet Youbao that among the joint products that have already been released, the above-mentioned products that use specific settings of the patterns account for about 90%, and another 10% follow the "high concept" route. For example, the aromatherapy candle products developed in cooperation with the "Cosmic Conjecture" brand have selected three images of "Dark Forest", "Water Drops" and "Museum of Human Civilization", and achieve a matching of the temperament of "Three-Body" in perfume, appearance, and product copy.
, these elements from text to visual presentation, In addition to specific products, they will be repeatedly emphasized in the brand TVC. At the same time, they will strictly follow the timeline, organizational division and science fiction concept development set by the "Three-Body World View", thus realizing the three-party empowerment of "IP-brand-product".
. With the continuous enrichment of the content product line of "Three-Body World", "Three-Body World View" will continue to be refined and reprinted. Liu Chun told the Prophet's Youbao : "The warships I have seen may already be very detailed, , but they are actually just the tip of the iceberg . The origin story, religion and historical background of the three major fleets in the future, and even military ranks and clothing will be supplemented with more details. The current version is the first step to summarize the main points."
As the owner of IP, facing the huge content authorization system, the three universes refer to advanced international experience and combined with China's localization needs, developed a set of IP authorization middle platform, and named it "Smart Subsystem".
According to Liu Chun, the system has a complete set of editable engineering files, which are layered and open to partners with different permissions, and integrates approval, business performance measurement, and report output. , licensing fund confirmation and other functions, " can not only improve efficiency, but also provide better protection for the rights and interests of both of us. At present, all commercial licensing cooperation is completed on the system."
In the view of the Prophet's Travel News, the publication of "Three-Body World View" will be an important anchor. As the "cornerstone" for both teams, partners and global fans of "Three-Body" has achieved a balance between rigor and openness. With the implementation of film and television, animation and various commercial products, this set will continue to show new possibilities.
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