"In 2022, Chinese animation ushered in a century, with a total output value exceeding 221.2 billion yuan... Animation is no longer just a content carrier." On the evening of October 29, at the 2022-2023 Guochuang Animation Works Release Conference of Bilibili (hereinafter referre

"In 2022, Chinese animation ushered in a century, with a total output value exceeding 221.2 billion yuan... Animation is no longer just a content carrier." On the evening of October 29, at the 2022-2023 Guochuang Animation Works Release Conference, Vice Chairman of B Station and COO Li Ni appeared as a virtual animation and shared the current development status of Guochuang with the audience.

100 years ago, in a small alley in Zhabei, Shanghai, four young people named Wan first came into contact with the art of animation. Wan Laiming , Wan Gu Chan , Wan Chaochen and Wan Dihuan were inspired by hand-turned books and shadow play , and China's first animation "The Big Way Studio" was born.

100 years later, nearly a thousand content chain companies in China are active on the front line, and more than 120 companies can create high-quality animations. The industry has brought together hundreds of thousands of practitioners, all over the country, including artists, cartoonists, special effects technology, producers, screenwriters and IP operators.

"Today's animation has surpassed itself and has become an infrastructure capability." Li Ni said, for example, the ability to build a "world" and use animation to create a fantasy world like movies and games; for example, applying animation to videos and live broadcasts has become part of the social behavior of the younger generation. It is revealed that the revenue of B station’s domestic works this year is expected to exceed 2 billion yuan.

Image source: Screenshot of the press conference of B station's Guochuang animation works

animation is becoming a way for young people to express themselves

B station's press conference this year also played the "meta universe". In the previous "standard" speech session, Li Ni appeared with her virtual image.

"This year, due to special reasons, I was unable to come to the scene. My animation image can also be said to be another person who came on my behalf." Li Ni said that viewers in the live and live broadcast rooms can have another person on Bilibili in the virtual world in the future. Of course, you can also become the protagonist of the animation.

B Station Vice Chairman and COO Li Ni Virtual Image Picture Source: Screenshot of B Station

Li Ni observed that as the world's largest virtual anchor platform, more than 230,000 virtual anchors use animation technology to generate emotional links with the audience. The technology has released the potential of animation, and animation makes the technology more cute. Animation is becoming a part of the social behavior of the younger generation.

data shows that in August this year, 96 million users watched Guochuang on B station, doubled in two years; more than 40% of Guochuang's audiences come from second- and third-tier cities, with female users of Guochuang accounting for more than 40%, and 7 million new users over the age of 25 in one year; in addition, it takes an average of 3 months for any work to exceed 10 million views in 2021, and this year it has been shortened to 41 days.

Image source: Screenshot of the press conference

B website The development of China Creation is also a microcosm of the entire domestic animation.

In 2017, there were no more than 30 animation companies in China that could make complete animations. In just over five years, nearly 1,000 content chain companies in China are active on the front line, and more than 120 companies can make high-quality animations. In 2022, the total output value of China's animation industry exceeded 221.2 billion yuan, and Chinese animation has become a national animation.

Li Ni believes that to do a good job in animation, you don’t have to make high-end themes. Anime is best at realizing the fantasy of ordinary people. Bilibili takes IP as its source and turns Guochuang IP into content such as games, film and television, offline game theme spaces, etc. For example, the story scene of Suzhou Tongli Ancient Town transforming into "Two No Doubts", becoming a holy place for fans to check in; " Time Agent " was adapted into a theme room and script killing, etc.

dubbing performance "Fire Phoenix Liaoyuan", using XR virtual technology to shoot

Picture source: B station screenshot

"China Creation is ushering in new momentum, and animation is becoming an infrastructure construction capability, widely used in movies, games, virtual live broadcasts and other fields, becoming a way for young people to express their lives and express themselves." Li Ni said, "We don't know how the metaverse will be presented, and we don't know which day we will enter it, but it is certain that animation must be a necessary ability to build a visual digital world. In the future, animation may replace all other content types."

" Three-Body " IP film and television melee

animation was the first to be scheduled for December 3

. In the nearly 2-hour press conference, Bilibili launched 49 new contents of Chinese creation works in one go, but among them, "Three-Body Home" is still the one that attracts much attention. The sentence in the trailer of

"When will the Three-Body People arrive? The line " expresses the voices of fans who have been waiting for nearly 3 years. Today, as the author of the novel "Three-Body Problem", Liu Cixin, , said, "I can finally answer everyone's "Three-Body Problem" animation is finally coming! ’” At the

press conference, B station stated that the "Three-Body" animation will be exclusively premiered on the entire network of Bilibili on December 3, and will be broadcast on domestic satellite channels and overseas platforms. At the same time, B station jointly launched the "Three-Body" animation global co-creation plan with the Three-Body Universe, intending to invite outstanding animation creators from all over the world to explore diverse cooperation modes and enrich the content space of "Three-Body Universe" animation.

Picture source: Photo provided by B station

It is reported that the "Three-Body Universe" animation is mainly produced by B station, produced by the Three-Body Universe, and produced by Yihua Kaitian. As of now, "Three-Body Universe" has accumulated 3 million follow-up episodes and more than 40 million views on B station.

reporters noticed that Liu Cixin's "Three-Body Universe" is in After winning the 73rd Hugo Award at Best Novel Award in 2015, the IP value of "Three-Body" has been rising all the way, and domestic and foreign film and television adaptations are even more chasing each other.

At present, in addition to the scheduled animation "Three-Body", Youku has launched the "Three-Body" universe humanistic variety show "Don't Answer", and Tencent Video film and television version "Three-Body" has been filmed. The game company Youzu Network "Three-Body" series IP game development is expected to be launched on the market in the next 3 to 5 years, and Netflix has previously released the first behind-the-scenes special of the drama version "Three-Body".

"Three-Body" animation, among the 20 key national creation works that B station focuses on, some are "Convex transformation into Hero X", " Mortal Cultivation of Immortals " and "Time Agent Season 2, "Hundred Demons, Sifu Chapter", "Soul Street Season 3" and other reputation series return; the other part is "Seven Hou Records" adapted from the IP novel of the same name by Ma Boyong, and "What's the matter with Guan Miao" adapted from the comic IP image "Wuhuangmao".

As one of the top IPs in the early stage of the domestic animation industry, "Soul Street" finally released its third season after experiencing the pain of postponement, suspension of updates, and remakes. Aier Square co-founder Li Shujie believes that at present, any type in the domestic creation market has its own audience group, and there is no price but no market. What creators need to do is to follow their hearts.

Reporter | Wen Menghua Editor | Song Hong Wei Guanhong

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