Recently, there are another batch of brands that have changed their logos, the most eye-catching of which are Alibaba and Jiangnan Buyi. Alibaba is attracting attention because its company itself is attracting attention. The Jiangnan Buyi was nailed to the pillar of shame and sco

Recently, there are another batch of brands that have changed their logos, the most eye-catching of which are Ali and Jiangnan Buyi .

Alibaba is because the company itself is attracting much attention, so every move is eye-catching. The Jiangnan Buyi was nailed to the pillar of shame and scolded him every move.

1

The brand Jiangnan Buyi, which failed due to the cult children's clothing incident, has recently upgraded its brand image.

brand image upgrade, of course, it also needs to change the logo. After the release of Jiangnan Buyi's new logo, it attracted a lot of attention.

new logo is mainly based on "J" and continues to extend in the animation, showing all the sub-brands included, including CROQUIS (sketch), jnby by JNBY, LESS, POMME DE TERRE (Pengma) and JNBYHOME.

(animated image)

animation is demonstrated, this new logo looks quite interesting. But putting it on the store is a large color block with a hook, which looks a bit monotonous.

Jiangnan Buyi official said that the logo shows "thinking on the world to explore", and expresses a brand image of "steady growth" and "courageous expression".

2

On social platforms, netizens have no good comments on Jiangnan Buyi’s new logo.

"Logo is like a product, exuding a sense of evil spirit."

"Has the bad guy changed his skin?"
"This brand has been overturned several times, it's unhealthy, bad luck."

After all, there are too many problems in Jiangnan Buyi's past, and it is indeed not so easy to expose it easily.

In May this year, some netizens discovered that the style of Jiangnan Buyi children's clothing was weird. The pattern of this children's clothing is distorted and dark, which makes people feel very uncomfortable when you see it. The English below the pattern also has a strong weirdness, meaning: "I'm very scared, I hope they stop. I don't want to land like this, no!!!" After the

incident caused heated discussion, Jiangnan Buyi's customer service said that this was just "the consumer's feelings about Western art paintings on the pattern are different." He blamed the aesthetic differences between China and the West.

This is not the first time that children's clothing has problems. In September last year, Jiangnan Buyi's children's clothing patterns were even more terrifying. Many children's clothing not only have strange English printed on them, but also violent and terrifying elements such as skulls, demons, car cracks and children's falls, which are simply shocking. After

, some netizens discovered that in the promotional picture of Jiangnan Buyi Ins, the patterns of children's clothing models wearing costumes were all kinds of weird and terrifying animals, and the advertising pictures were also suspected to be full of "sexual hints". In addition, Douban netizens revealed that Jiangnan Buyi had improper printing patterns full of sexual implications in the children's clothing design in 2017, which made people very uncomfortable. If a problem occurs once, the company should check and correct itself, and clamp its tail and be low-key, but Jiangnan Buyi has appeared many times. This not only completely ignited the public's anger, but also triggered the entire network to confront Jiangnan Buyi, and netizens even called it a "cult brand."

Nowadays, it is understandable that everyone is chasing the logo of Jiangnan Buyi and being scolded.

3

As we all know, the protection of minors has always been highly valued in China and developed countries in Europe and the United States. Cult patterns appear on children's clothing to promote bad ideas. This is no longer a problem with corporate designers. It has already involved the bottom line of corporate morality and is also testing the red line of the law.

In recent years, vulgar brand marketing has become increasingly intolerable. Even popular products such as Cha Yan Yuese , Coconut Tree Coconut Milk, etc., have been criticized and despised by public opinion for a period of time.

Jiangnan Buyi's frequent overturns, and the brand did not have much repentance after the overturn. Now the brand image has fallen to the bottom and it is difficult to whitewash in a short period of time.

Jiangnan Buyi Group should know that it is aware of this situation. This time, the brand image upgrade is also to use a new image to face the audience.

But revitalizing the image is not the fundamental solution. The Internet has memory, and consumers will also vote with their feet. As a clothing brand that has risen with the "Chinese style", Jiangnan Buyi should not only ensure the quality of clothing, but also show a certain social responsibility to reshape the public image, export a brand culture with positive energy, and strive to reverse the brand reputation that has fallen to the bottom.

Otherwise, no matter how you transform and renew, the image of "cultivation" cannot be washed away, and consumers will not buy it.