When you read a comic, you never felt that the work was not in line with your appetite, but you also heard people say, "It will be very good after you have endured the front", so why should you keep watching it? The Japanese publisher Shueisha's comic serial website "Young Jump+" recently analyzed the readers' big data they collected to tell cartoonists how long readers can tolerate it. The answer is... Usually, you will decide whether to abandon it if you look at 3 to 5 pages! Especially when you start by stuffing a lot of words into your lines, it will greatly reduce readers' desire to read. Let’s take a look at the detailed analysis results below~
"Understanding readers' behavior through numbers!? Teach you how to create short stories that attract readers!!"
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This article is composed of SUP, the comic editor of "Young Jump+", and the conversation with engineer Ksang. Their main topics are short comics, especially short comics drawn by newcomers. In this case, this kind of comic usually only has dozens of pages. Although the number of pages is already very small, there are still many readers who don’t want to finish reading half of them...
Super: "For newcomer cartoonists, it is a very hit to readers not want to watch half of them. (From the data), how many readers will not watch half of them?"
KSang: "Because many readers are pointing 。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。 When more than 99.8% of them see the next page, we will judge that the readers have been fixed. "
Ksang: "So to judge the attractiveness of a comic is to see how quickly the work can enter the state of "more than 99.8% of readers on the previous page will see the next page". Works with insufficient attractiveness may not enter the state until 20 pages. Before that, most readers ran away, which is a pity."
According to engineer Ksang, the basis for them to judge whether readers have been attracted to the work on the comic serial website "Young Jump+" is that "the reader maintenance rate is stable and above 99.8%", in other words, "more than 99.8% of readers on the previous page will see the next page".
As long as you enter this state earlier, the more attractive the work will be. On the contrary, it means that the work is too slow to be popular, and most readers have abandoned the trick in the early stage!
The reader maintenance rate and reading timetable of the first 30 pages of a short comic (gray strip: the reading time of this page. Orange line: the reader maintenance rate)
as an example, you can see that there is a big wave of abandonment between pages 1 to 3 and between pages 5 to 7. Moreover, it will not be possible to maintain the state of "more than 99.8% of readers on the previous page will see the next page" until 25 pages, which is obviously not attractive enough.
In contrast, the picture below is a data chart of the work "Mariu ッジトキシン", which is a very attractive example of the work!
flashed a wave on the first 4 pages, and then the readers could steadily read all the way.
Then the two talked about the reasons why the comics were not attractive...
Super: "So that's the case, then what are the common points of those works that are slow to enter the 99.8% reader maintenance rate?"
KSang: "I think the first thing is that there are a lot of words. After all, most readers who use " Jump+" read through their smartphones, which means that the reading picture is relatively small. Therefore, if you stuff too many words, it will be difficult to see clearly, which makes readers abandon it."
Super: "Newcomer cartoonists may not know much about how many words they need. How do you think the amount of words should be arranged more harmoniously?"
KSang: "I think basically the fewer the better. If you really want to say one page should be controlled within 100 words, which is more harmonious for mobile phone reading. Readers have not entered the situation at the beginning, so the fewer lines, the better. Even if you really need to arrange the number of pages with a larger number of words, you should It is only after you have already captured the readers."
KSang: "If the readers feel burdened one page after another, it will greatly reduce the reader's maintenance rate. Therefore, avoiding the continuous arrangement of pages with too much load is a key point to pay attention to."
For example, the work "Marie ッジトキシン" introduced just now arranged a page with a large number of words on page 51, but the reader's maintenance rate after this page still exceeds 99.9%!
is a word count that scares readers away at the beginning of the story, but if you put it on page 51, you can let those who stay patiently read it!
Σ(⊙д⊙) I didn’t expect that using data to analyze comics is so interesting, it’s really a lesson~