It is understood that Su Shuang's plot, exquisite painting style and the atmosphere of the male and female protagonists in "Sweet Bite Mark" are the most popular content directions for Generation Z. From this we can see that satisfying fantasy, high appearance and immersive sense of substitution are the current emotional needs of Generation Z. Recently, the launch of the IP co-branded ZEPETO X "Sweet Bite Mark" has also attracted more attention from Generation Z. While showing the back waves of comic fans in the meta-universe ecosystem, it also allows people to see a new way to open up dreams to reality in a new media context.
Feel healing and love, let Generation Z enter the dream world
At present, Generation Z's preference for animation is giving birth to a market of hundreds of billions, and the second-dimensional IP has become a cultural product that can infinitely fission and create emotional value and commercial value. When people play roles in animation through costumes and props, becoming an increasingly popular cultural form, online, more young people have tracked and supported their beloved IPs through different ways, the display form of Cosplay presents a rich and colorful new look in different media environments.
"The world here has rich scenes, amusement parks, cherry blossom gardens, classroom stages, modern streets... At the same time, you can also enter the dreamy starry sky and reach places that cannot be reached in the real world. As a "Generation Z game park", it focuses more on experience, distinct personality, strong self-esteem, and post-95s and post-00s who are eager to be recognized come to Zaizai ZEPETO to find a way to "discover yourself and express yourself" to deeply unlock novel experiences in the meta-universe world. Through the precipitation of content-based IP cooperation, Zaizai ZEPETO has always used IP The application creates richer scenes and site ecology, which will further lead to Generation Z and the dream world.
feel healing and love in the anime, and let your ideals be realized in the virtual world. For a long time, ZEPETO is continuing to use IP joint brand to promote the release of IP value, showing the embrace and "understanding" of young users. For example, the popular Korean IP "The Queen of Remarriage" with more than 100 million downloads and ZEPETO has collaborated with ZEPETO. Through exquisite clothing with extremely high restoration, IP fans can instantly wear to the Dongda Empire and feel the cool life of remarriage and revenge of the queen.
And Disney, as a collective memory killer of the majority of Z generation users, is talked about by many classic characters and scenes, and is talked about in ZEPETO In the X Disney IP joint brand, different Disney characters have the same outfits, just move your fingers, you can have them. People can wear the classic costumes of Mickey , and travel with their good friends Minnie and Daisy , Mickey Mouse in Disney World map, or they can also become Belle in "Beauty and the Beast", not afraid of challenges in the face of difficulties, and experience the true meaning of finding love.
in In the past content IP cooperation, Zaizai ZEPETO relied on technological means and the meta-universe community ecology to open the Z-generation atrium through high-value decorative items, and restore the IP scenes in the community ecology to immerse in Generation Z to create emotional links. As a comment shared, "When the meta-universe gradually blends with our lives, the worlds imagined in the mind are no longer just in film and television and literature. In the meta-universe, each of us can gain a wonderful experience that shines into reality like a dream.”
releases true personality and finds a way to realize individual value
This time, ZEPETO, which is loved by many comic fans X In the IP cooperation of "Sweet Bite Mark", you can also experience the immersion created by the past community ecology and scene restoration in Zaizai ZEPETO. The gap between virtual and reality has been completely broken, the door to the dream world is opening for you, and Zaizai also brings new surprises through the UGC second creation content opened with the "Sweet Bite Mark" IP.
In the IP collaboration of Zaizai ZEPETOX, you are in the blood-colored and gorgeous wonderland, immersively feel the fantasy situation in the comics. Users You can wear the gorgeous and dreamy costumes of the domineering blood prince and his human lover, and even walk into the tall and deep castle of the original work to have a magical adventure. You can also get a romantic experience that belongs to the protagonist of the story in a hidden room specially created for the wedding. The full immersion is dazzling.
When virtual characters are short videos and classic scenes booth can take you to experience the irresistible heartbeat in your favorite works. Who can resist being in the gorgeous movements of the story? And in this ZEPETO X The IP joint brand of "Sweet Bite Mark" integrates UGC resources on the site. The platform also calls on domestic comic fans who have infinite affection for "Sweet Bite Mark" to create the IP twice, and more users turn the imagined world into the experience of the moment.
in Zaizai ZEPETO After the IP joint release of "Sweet Bite Marks" has been released, "Using Zhaizi to restore the famous scenes of Sweet Bite Marks" has become a popular phrase that comic fans can see everywhere on social platforms. More creators and comic fans use Zhaizi's face-pinching function, site IP scenes and classic outfits to create their own Sweet Bite Erchuang content. This is a grand carnival created by the platform, content producers and IP. Zhaizi ZEPETO has built a platform that can freely play the technology and complete. The original IP comes with traffic and content attributes, while the content producers use creative output to continuously produce fresh blood and even make their interests. , preferences and creativity are output and converted into benefits.
People see that when Generation Z has a higher desire to share, the requirements for social interaction will also consider the breadth of the circle and the depth of interest. Therefore, beloved works and characters have become an important way for everyone to explore themselves and communicate with young people in the same circle, and the re-creation of classics has also become an important way for Generation Z to express itself in the metaverse and realize individual value.
creates a more diverse and healthier metaverse world, just like in ZEPETO X "Sweet Bite Mark" IP joint branding, through solid digital technology support and mature and inclusive site ecological construction as a skeleton, users can gain a wonderful experience like a dream shining into reality; using the vibrant UGC content system to output high-quality personalized interactive content to enrich their flesh and blood, allowing users to obtain fresh and resonant emotional value. The rich content ecosystem created by these UGC outputs will inevitably have sufficient attractiveness to users and capital, so that the content ecosystem construction of ZEPETO enters a virtuous cycle, and truly opens up the future commercial era of 1 .
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