However, when parents take the stationery they have chosen to pay in the stationery store, they find that the price is terrifyingly expensive: the mobile phone screen shows the payment amount in three or even four digits, and what you buy may be just a few pencils, a few neutral

text | Three no youth

9, and the divine beast returns to its cage. However, for parents, it is far from time to relax. There is still a part of their final work to be completed: help the children buy new stationery and usher in a new semester together.

However, when parents take the stationery they have chosen to pay in the stationery store, they find that the price is terrifyingly expensive: the three-digit or even four-digit payment amount is displayed on the screen of the mobile phone, and what you buy may be just a few pencils, a few neutral pen or a few erasers.

"In the summer, my wallet was emptied by the 'ice cream assassin'; as the Mid-Autumn Festival approached, I was sneak attacked by the 'mooncake assassin'; even the school season was not peaceful, and I actually encountered the 'stationery assassin' again."

This was the lament that Daliangzi had sent in his circle of friends a few days ago.

01

Daliangzi is my high school classmate. In September this year, he just sent the eldest son to the door of nine years of compulsory education with confidence. As a result, he was hit by a blow when he took his kid to complete the task of "each person prepares two pencils, a neutral pen, and an eraser" assigned by the teacher in the stationery store. These small objects that seemed harmless actually cost him nearly two hundred yuan.

Daliangzi of course cannot tolerate this situation that may lead to him smoking two packs of cigarettes less every month, so he carefully asked the boss if he had calculated it wrong, but the boss was confident: Yes, both pencils were made in Japan, a total of 110, the neutral pen was the same as Yi Yang Qianxi 65, and the eraser was a magnetic rubber co-branded model of Harry Potter. Rub 21...

Was made me feel like I was falling into the fog of the five miles. Daliangzi put down his stationery and turned around and wanted to leave. As a result, the boss was jokingly saying "Now all Xi'an is at this price." He swallowed his anger and paid as much as possible, and then fled from the stationery store like a refugee.

After seeing Daliangzi’s complaints in his circle of friends, I smiled without quality: Forget it, be more balanced, the boss you meet is quite kind. You have never seen the sky-high-priced stationery that really eats people and doesn’t spit bones.

For example: the most basic stationery for children to go to school, schoolbag.

When I was in school, the price of my schoolbag was basically between tens and dozens of yuan. Those who could sell for 100+ are already considered nobles in my schoolbags. If anyone has one, it is the most beautiful boy in the class, who will be automatically labeled as a rich man, and you will feel full of aura wherever you go.

As for now, double-digit schoolbags are hard to find on the market, and those that cost more than one hundred and dozens of yuan have become standard losers. Whether in shopping malls or websites, the price of the school bag is 200 yuan. Some "noble"-level people have even broken through the four-digit number and moved towards the five-digit number.

"imported" schoolbags priced at nearly 5,000 yuan

To be honest, although it is natural to say that good goods are not cheap, I really can't see these schoolbags that sell hundreds or thousands of them. What's the "good" about them being so unchecked. After all, things like "selected imported fabrics" and "Swarovski crystal zippers" do not seem to have direct connection with academic performance and physical health. What is the principle of "protecting the spine and reducing burden" and "scientific storage" that the advertisements vigorously promote, and how can it actually increase the value of a schoolbag that looks ordinary and looks to four digits?

We don’t know either, and we dare not ask.

02

Daliangzi was a little dissatisfied when he heard this: Although the schoolbag is ridiculously expensive, it is still priced clearly. At worst, you can choose a cheap one to buy, isn’t that all?

I said yes, then why didn’t you choose a cheap pen to buy?

He was stunned for a moment and muttered in a low voice: Isn’t that price not clearly marked?

I said: Yes, so the real danger is the various pencils, pens and neutral pens. Most of them do not have independent price tags. "Civilians" and "nobles" are sold in a mixed and matched manner in stationery stores. You can't judge their value only from the appearance. Only when you pay, will they reveal their true face, allowing you to experience the pain of being invincible.

Many automatic pencils do not have a price tag

If you ask why these "sky-high-priced stationery" are sold at such a high price, most sellers will give you "popularity" with striking comments: Look at this "hole pen" ", there is a slot tailor-made for the child's pen holding posture, which helps correct the child's pen holding posture, which is absolutely ergonomic; this "shake pen" can produce lead by a few shakes, which is extremely smooth; and an electric chipless eraser can directly save students the process of blowing dandruff, effectively relieve fatigue; and the one on the other is "continuous pen", which can withstand 10 kilograms of force without breaking lead... Although it costs dozens or hundreds of yuan, don't worry, you will never be able to buy this money and suffer losses and be deceived.

sounds beautiful and looks beautiful, but it’s not beautiful if you think about it: Is the pen holding posture really that important? Is it possible to get the wrong question if the posture is incorrect? Do you have to rely on an "electric chipless eraser" to relieve fatigue? I am tired of doing my homework and listening to music, isn’t it good to sleep? What is the practical significance of a pen withstands of 10 kilograms of force? Please, I bought pencils for writing, not for self-defense.

"hole pen" that claims to be able to "correct the child's pen holding posture"

However, there is no way. It is pitiful to parents all over the world. No matter how outrageous "dog meat", just hang "sheep heads" such as " Human Science " and "help health" to make them willing to spend real money, everything is for their children.

Even today's parents should have known that most of these "black technologies" are all vague and have no practical significance.

03

Daliangzi didn't give up and said: I can directly choose to ignore the "sky-high-priced stationery" with clear price; I can also choose not to buy the "stationery assassin" with unknown price after asking the price clearly. Anyway, as long as I have thick-skinned and have no money to pay, I can regret it at any time, and I don't believe that I can't afford it or hide it.

pattern Tusen breaks. For people like you, there is really a third type of stationery: co-branded model.

Compared with the previous two "secret assassination", the "co-branded" stationery is a naked "blocking the road", showing off its fangs directly at your money bag, and its strength tells you what it means to be unable to afford it or hide.

"co-branded" stationery joint names: it can be stars, for example, the signature pen used by Yang Mi in the variety show " The Son of Tomorrow " will be labeled as "Yang Mi's same style" by the online store and priced at 80 yuan; it can be a two-dimensional character, for example, just print the images of Pikachu , Astro Boy, and Doraemon on an ordinary pen, the price will immediately increase by ten times; it can also be some well-known IPs, such as Disney or King of Navigation. Even if eight out of ten characters in it have never been to school, it will not affect the merchant's faces without changing color and selling pens with these images printed on one or two hundred yuan. In short, as long as you have a "co-branded" skin, even the mediocre soul will double its value.

It is hard not to make people think of COS Liu Huaqiang: "Do your stick be made of gold, or is the refill core made of gold?"

"Marvel" co-branded signature pen

If you think this is the limit of making money in "sky-high stationery", then I can only express deep regret for your lack of imagination.

There is also a more slim operation - stationery "blind box". Compared with the previous "black technology" and "co-branded models", this kind of "blind box" is too lazy to even do superficial skills. It is to put the ordinary stationery that was originally placed directly on the shelves into the box, and then openly mark the price of more than ten or twenty yuan, and blatantly tell you, "If you are stupid, come and buy it quickly." And there are really many people who are flocking to it - for children, the innate "competitive consciousness" will make them compare the styles they get, so that in order to satisfy the desire to "gather a complete set", they will buy a large number of blind boxes with far more symbolic significance than actual significance. This is particularly evident among the lower grade students.

"Stationery Blind Box"

Originally, the generation who dominated the childhood by the Water Margin Card in the noodles should be able to understand this psychology. However, the noodles at least have the additional function of eating. After satisfying the vanity of the students, most of them can only become a burden.

04

"Akamaru's night speech is flying, the patrol of the Si Li sleeps like a sheep", Tang Dynasty writer Liu Zongyuan in his "Travel to the East Gate" to describe the mysterious assassin. Now it seems that this may also be a true portrayal of all kinds of "stationery assassins" today - they quietly lurk on the shelves, mingling among ordinary stationery worth three to five yuan, waiting to jump out unexpectedly and give your wallet a fatal blow.

The essence of stationery is a tool used to assist in learning. Whether it is advanced or not is not proportional to your academic performance. Otherwise, there wouldn’t be those jokes like “The better the equipment, the more skilled the better”.

"Sky-high-priced stationery" is placed in a small circle and is used as a "craft" to collect and play with it without exceeding one's own consumption capacity. It is also an elegant hobby, and it may be considered a "metal punk".

But when it starts to be sold to ordinary students like stationery of pure tool nature, it is inevitable that it will be suspected of "IQ tax". This is not only reflected in the fact that you spend several times more than normal stationery, but the ultimate cost-effectiveness you gain is not much higher, but also because it is very likely to cause unfair competition among sellers and encourage students to compete with each other. If it continues for a long time, it will affect children's consumption concepts and interfere with the establishment of normal values.

Daliangzi was still a little worried at the end: there are all children around him, but my children don’t have them. Wouldn’t this become a kind of pressure?

I told him: Just use your own personal experience to educate him.

The big beam immediately became a sudden appearance.

Because he was a top student in our class back then, he never had any fancy stationery around him. He always went to the examination room with his arms and was able to easily go to the top 985 in the country in the college entrance examination.

Only by focusing on learning itself rather than those dazzling peripherals can we truly get positive feedback from learning.

·END·