In June 2006, the Japanese comic "The President is a Maid" was officially serialized in Hakusensha's "LaLa" magazine. Once it went online, the click-through rate of this comic quickly exceeded 2, becoming the most popular comic of the year. It even spawned an anime of the same na

In June 2006, the Japanese comic "The President is a Maid" was officially serialized in Hakusensha "LaLa" magazine. As soon as

was launched, the click-through rate of this comic quickly exceeded 2, becoming the most popular comic of the year. It even spawned an anime of the same name, and its influence was extraordinary.

However, when preparing to "export" to other countries, this comic encountered a considerable boycott crisis.

The reason is very simple: this work, labeled "Youth and Pure Love", involves a lot of maid elements, and even the plot seems to excuse the custom industry -

Underage female high school students provide maids in their spare time. Working in a serving coffee shop is not only "legal" but also "positive and inspiring".

If domestic teenagers rush to imitate after seeing it, who will bear the responsibility? The outrage of

parents immediately swept the comment area of ​​the work.

The sudden boycott crisis caught Japanese producers off guard. They couldn't figure out where the parents' anger came from.

After all, in Japan, where the custom industry has become the most "dazzling" business card in the country, the plot in "The President is a Maid" is really nothing...

The "second generation of compensated dating" who pursues the pleasure of life

Erotic trading, It has had a dark and ambiguous color since ancient times.

Different from the Chinese concept of "forcing good girls into prostitution and leaving beautiful jade covered with dust", Japan's custom industry has the most bright and confident background.

As early as the Nara period, prostitutes who provided physical services were all over the government-run inns and key tourist resorts in rivers and seas, and they openly traded with buyers.

Even in the Muromachi period, the gradually growing custom industry was ordered by the government to abolish private prostitution and further transform it into public prostitution:

After obtaining business income, practitioners need to pay a certain amount of taxes to the "Qingcheng Bureau" established by the Japanese shogunate. . This change of

has the potential to "convert" non-staff to .

In addition to further confirming that Japan does have the tradition of "erotic culture", the growing customs industry has also provided unexpected employment opportunities for desperate Japanese women -

With zero cost, unemployed people may become the entire The breadwinner of the family.

For those Japanese women who are suffering in dire straits, this opportunity is like a life-saving straw.

However, the good times did not last long. Before Japan could enjoy the erotic welfare for a few days, the war came quietly.

After World War II, Japan, under some pressure, began to significantly rectify the customs and employment system.

At this moment, the custom practitioners were on the verge of tears.

The post-war economy was already in dire straits, not to mention those women who had little employment competitiveness to begin with.

In this way, most custom practitioners can only fall into the miserable situation of not having enough clothes to eat and not having enough to eat.

Seeing his former "trading partner" in trouble, the Japanese man said with great distress: He felt the same, but there was nothing he could do to help.

The government decrees in black and white are there. No matter how much they care about the beauty, they still know what will happen if they hit the stone with a clear egg.

If you can't break through forcefully, you can only be patient and think about how to outwit them.

The hard work paid off. After pondering for a long time, the Japanese people slapped their thighs: they have an idea -

Since it is clear that "patronizing" does not work, then the government cannot control economic transactions based on humanitarian aid , right?

In the 1940s, after the war, poor women formed a unique economic exchange model with men: as long as the women agreed to interact, the men would provide them with material assistance, including financial assistance.

And this is the original usage scenario of the term "compensated dating".

Relying on this mode of communication, Japanese custom practitioners achieved a "second spring" of employment during the period when the economy was at its most depressed after the war.

In 1982, through media reports, the erotic trading market called "Lover Bank" came into public view.

As the name suggests, the basic model of this erotic trading market is to establish a dating agency similar to an intermediary to facilitate communication services between buyers and sellers, and collect huge service fees from it.

From a model perspective, the business rules followed by "Lovers Bank" are not fundamentally different from the "compensated dating" that became popular after the war.

But in the processing of some details, we can see the traces of the development of the times from the comparison between the two.

For example, the social status and career motivations of women sellers.

Whether it was the Nara period or the post-war period, women who were involved in the custom industry were mostly doing it to make a living, and most of their prostitution had a tragic color of being involuntary;

And in the 1980s, whether Entering the custom industry depends entirely on the personal preferences of Japanese women.

The rapid economic development and the increasing pressure of life have plunged the Japanese people into a long-term dull and hazy environmental atmosphere.

In order to combat the negative emotions in the body, the custom industry has become the foothold of self-hypnosis for Japanese men and women.

However, as a new-age person who pursues happiness and spontaneity, once it is linked to the description of "trying to eliminate negative emotions", it is bound to be labeled with a series of stereotypes such as boring and old-fashioned.

How can we not only meet our own needs, but also avoid worldly perspectives?

Smart Japanese have focused on secret trading methods such as escort girls and phone clubs. The business model of

is similar to that of "Lovers' Bank". With the help of this ordinary professional protection, Japanese men and women who have tacit agreement to do business offline will have no psychological burden at all.

This is a true portrayal of the second generation of compensated dating who pursue a happy life.

Although nominally speaking, the transaction model of the second generation of compensated dating tends to be "mutual benefit and win-win" for both men and women, in essence, demand determines the market, and the custom market is still dominated by male aesthetics.

Japanese netizens once launched statistics on social media, trying to find the most popular group of female employees among Japanese men. The results obtained by

are incredible: young women around 20 years old, and even female high school students, are the most popular among male consumers.

and the corresponding , a female high school student who grew up in Japanese erotic tradition, is more willing to use her youth in exchange for current material needs.

Even, in order to adapt to the fierce competition environment in their country, some Japanese female high school students have learned to cater to male aesthetics and package themselves as "the most popular gifts".

From "Special Hobby" to "JK Addiction"

In 1996, the Asian version of the American publication "News Week" chose this photo as the cover:

A girl with brown hair covered with white net, wearing a miniskirt sailor uniform and loose socks , walking through the streets of Shinjuku Kabukicho.

On one side of the cover, there are small English words "schoolgirls selling sex" clearly marked.

With such a strong image impact, coupled with the protagonist's extremely immature face, the sexual connotation of the entire photo has simply reached the extreme.

By choosing such a photo, is the American publication deliberately "stigmatizing" Japanese female high school students?

The answer is of course no.

As early as the 1990s, with the rise of the "second generation of compensated dating", Japanese female high school students began to try to get a share of the custom industry.

Due to the express provisions of the "Law on the Prevention and Control of Prostitution", businesses similar to "Love Banks" were unable to make profits from the original channels, so they tentatively extended their tentacles to female high school students.

With many years of experience in the industry, merchants have concluded that female high school students who are younger and have less experience are more popular with male consumers.

Therefore, they tentatively launched a store called "Ko-gal supplies store", which specializes in selling student uniforms worn by female high school students, and even underwear.

As expected, the store was sold out at an astonishing speed just after it went online, and the sales were unprecedented.

This gives merchants who are testing the waters a taste of the sweetness.

Immediately afterwards, merchants launched a more advanced version - Xun.

Different from the regular ones in specialty stores, in the "Xun" game, merchants often stuff the unwashed underwear or even hair of female high school students into small boxes to create multiple olfactory and even visual stimulations.

Such an ambiguous atmosphere accurately grasped the consumption preferences of the male group. For a long time afterwards, the demand for "girls' underwear" far exceeded the number of ordinary erotic transactions.

Ingenious merchants are making a lot of money. As a "supplier", the female high school student will naturally feel a little unwilling.

How can we cut out the middlemen who make the difference and enjoy the majority of the profits to ourselves?

After thinking about it, Akihabara , which is famous for maid costumes, gave a perfect answer to the depressed Japanese high school girls.

As we all know, Japanese animation culture is extremely sophisticated. Among them, the one with the largest audience and the most appeal is the maid culture that focuses on cute girls.

Mitamura Oiko, who wrote the book "Why Japanese People Like Uniforms", once said in an interview, "Only girls' uniforms are the topic, and boys will not be ignored even if they wear uniforms." Take a look. "

Black stockings, pure white apron, maid headband, plus a soft and cooing accent - in the two-dimensional world of Japanese otakus, only girls like this can be saved." Love is a death sentence" self.

Whether there is redemption in the two-dimensional world remains to be verified, but in the eyes of smart businessmen, the "uniform dream" of Japanese otakus in middle school is just money bags that are guaranteed to be fake.

With the help of Akihabara’s own animation attributes, businesses have taken root here.

Ask the shop assistants to dress up as maids and stand at the door of the store with a soft whispering voice to call customers to come and make purchases -

As for whether there are additional services after coming to the door, merchants who can count money until their hands get cramps will not care at all.

Following this line of thought, Japanese female high school students were inspired.

Since male consumers like “uniforms”, is JK skirt an unexplored track?

After all, people also need novelty. No matter how much you like it, if you always stare at the maid costume, there will be a day when you get tired of it.

After realizing this, female high school students began to take action on their "school uniforms".

As a clothing trend that follows the British Navy uniforms, JK skirts were initially divided into two different types: sailor uniforms and Western-style uniforms.

At the end of the Meiji period, Japanese schools transformed sailor uniforms and replaced trousers with skirts, which gradually developed into the current style of school uniforms with upper and lower parts, different skirt lengths and skirt pleats.

In 2012, together with merchants, a group of Japanese female high school students began to come into contact with the new "JK service" model: wearing JK skirts, providing one-on-one massage services to customers.

Compared with the previous maid coffee shop, JK Massage Shop’s one-on-one service model allows female high school students to satisfy their own desires while also earning considerable commission income. It can be said that the balance between merchants and service personnel has been achieved. "Win-win".

On the other side, Japanese otakus who are satisfied with their novelty are also very satisfied.

The buyer and the seller hit it off immediately, and the JK skirt replaced the maid uniform and became popular in Japan.

pursued it while it was hot, and the seller's market , which had tasted the benefits, quickly launched various derivative business opportunities such as "JK Walking Store" and "JK Dating Store", and profits doubled and doubled.

Female high school students at this stage have actually entered a "grey area" beyond the scope of the law, just like the Japanese custom girls who engaged in "compensated dating" in the post-war period.

On the surface, "JK Service Store" only provides visual stimulation of uniforms to attract customers to the store for physical consumption.

But in the dark, after completing the consumption KPI in the merchant's store, the customer and the female high school student, who were unbound from their identity as buyer and seller, had plenty of time to conduct tacit "secondary transactions" with each other.

But unlike the original "aided dating" workers, most Japanese female high school students engaged in this type of work are not forced by life. Their choices are entirely based on their own wishes, so they are more motivated.

Coupled with youth, younger female high school students are more popular with male consumers, whether in terms of a sense of conquest or freshness.

"We are not doing this for erotic transactions, but simply to miss our youth."

When asked why he likes JK culture, Japanese otaku once said this on the Internet.

Although it is not clear how many unknown desires are surging behind this rhetoric, one thing is certain: in this "commercial competition", practitioners of traditional customs have almost completely lost.

The income in the gray area is lower than that of regular occupations, and anyone will be a little emotional.

Putting aside the ambiguity of the industry itself, such unfair competition with "plug-ins" has made many fashion girls who are no longer young feel very aggrieved. Since

is a gray area that is not allowed by the law, is it okay to just report them and make them disappear completely?

Japanese police said: Theoretically, it is indeed somewhat feasible, but not much.

How does the Japanese custom industry infiltrate female high school students?

In 2018, Japan issued the Civil Code Amendment, lowering the age of adulthood from 20 to 18, which instantly caused an uproar.

Amidst the applause, the applause of the custom practitioners was the loudest.

Why?

was born out of the traditional erotic society. Today's Japanese environment can be said to be "no Japanese without customs."

A survey among Japanese people showed that among the nearly 10 million people surveyed, more than 90% of the respondents admitted that they had been exposed to "adult videos."

If adult films relying on the custom industry want to develop, they must absorb fresh blood all the time - that is, younger practitioners.

Lowering the adult age to 18 years old means that those female high school students who are still in school can legitimately step out of the gray area and officially enter the erotic field.

Whether it is for the custom industry or the male consumer group, this age division brings only benefits.

If there was still crying despite the applause, it must have come from the Japanese police.

In order to demonstrate the awareness of the protection of minors in the country, Japan officially stipulates that minors are not allowed to get involved in the custom industry. Violators will be sentenced to a fixed-term imprisonment of not more than 2 years and a fine of up to 1 million.

Naturally, the task of supervising and investigating related matters falls on the Japanese police.

This is not a good job.

Unlike catching criminals, if they want to supervise improper transactions in gray areas, the police need to face buyers and sellers who join forces to "fight the enemy."

Because they understand that their actions are illegal, when conducting erotic transactions, most buyers and sellers will first release a few smoke bombs to gain a chance to defend themselves.

For example, the popular "JK Massage Parlor".

No matter how public opinion views it, in essence, the massage services provided by such shops do not constitute illegal activities at all.

Unless he is actually caught, the Japanese police's investigation and investigation operations can only be a quick visit and then retreat without any results.

went back and forth several times. No matter how passionate and conscientious a model policeman is, he will inevitably lose his patience under the "joint crime".

If you act in accordance with the rules and regulations, most of them will end up in a thankless situation. It is better to be a mascot and walk around the "red light district" to prevent the other party from going too far. That's fine.

What's more, as one of the sellers, the female high school students don't actually care whether they are innocent or not.

was born in Japan, where the pornographic industry is extremely developed. Street bookstores, newsstands, and convenience stores are filled with a large number of erotic books, which have almost become enlightenment magazines for Japanese students.

Coupled with the extensive coverage and publicity of the pornographic industry by television and online media, the sexual concepts of young Japanese students are even bolder than those of adults.

A survey by the Tokyo Sex Education Research Association shows that in a social environment full of pornographic temptations, 50.8% of female high school students believe that engaging in sex trade is not an unspeakable thing, and those who have engaged in paid dating work The number of female students is as high as 44.7%.

On the other hand, under Japan’s social system of seniority, Japanese families’ expectations for their children have also increased.

Their own desires are suppressed under the desk, and there are continuous "cases of going to sea" around them. Japanese students, surrounded by pressure and desire, regard erotica as the best place to release themselves.

What's more, the pornographic industry is still a huge profit at almost zero cost.

As the most popular target group of male consumers, even if they only provide regular massage services, the one-time payment received by Japanese female high school students is enough to wash dishes in the hotel kitchen for a month.

If they venture into the sea to "make movies", in addition to huge rewards, Japanese female high school students can also gain the crazy admiration of otakus. If they are lucky, the treatment they receive can even be comparable to that of popular celebrities.

Such attention may be exactly what is desired by adolescent girls who are suffering from depression and depression.

It is precisely because of this that when counting the most popular occupations among Japanese women, occupations such as bar escorts and JK escorts have surpassed civil servants and nurses, ranking among the top ten in the rankings. The influence of the porn industry is evident.

Conclusion

Although from a moral point of view, it is difficult for Chinese people to understand the motivations of high school students to behave like this, but for Japanese female students who grew up in the erotic system, entering the custom industry is just an ordinary business, and this business It can not only solve your own needs, but also earn high income.

Rather than saying that Japanese female high school students are repeatedly prohibited from "going to sea", it is better to say that what is really fueling the situation is the Japanese government, which is in a high position and falsely prohibits and actually promotes it.

One is willing to fight and the other is willing to suffer. This is the only reason why erotic business cards have come out of Japan.