As the childhood belief of every generation, Ultraman has been hailed as the "power of light" in the past two years. Since 1966, from the first generation to the new generation, Ultraman's IP has continued to "proliferate", leading to the current "Ultra Universe".

Ultraman , as the childhood belief of every generation, has been hailed as the "power of light" in the past two years. Since 1966, from the first generation to the new generation, Ultraman's IP has continued to "proliferate", leading to the current "Ultra Universe".

Did you know that Ultraman is actually a well-known trademark of Tsuburaya Co., Ltd. . Tsuburaya has made a complete trademark layout around Ultraman, and has applied for more than 1,000 trademarks in various types. Ultraman, monsters and attack moves have all made corresponding trademark applications. But recently, the "Faith of Light" has been clearly marked with a price tag, and even 2 million krypton gold is not enough to collect all the Ultraman cards.

2 million Ultraman cards are not collected yet

Recently, a topic "Parents spend 2 million to collect Ultraman cards for their children but are not able to collect them all" has become a hot search topic, causing many people to focus their attention on this issue again. A game that has been popular for decades. A parent in Chaoyang, Beijing, invested 2 million yuan to help his son draw all the Ultraman Star Cards, but he didn't collect them all. Some netizens said, "I can't understand being poor. It's harder than collecting the five blessings." "Do you believe in light? I believe money can be spent."

Ultraman has been popular all over the world since its premiere in July 1966, and has spawned various forms such as comics, cartoons, TV series, movies, and stage plays, including Ultraman cards.

The social attributes of Ultraman Cards

Ultraman Cards have also spawned various series. For example, an Ultraman card not only has the character in Ultraman printed on it, but also has the character's story, skills, height and other information, and the card level is divided into SSR, PR, SR, R, etc. Children make friends through cards, and higher-level cards bring greater satisfaction and pride, but parents may never understand how many series and levels there are in Ultraman Cards.

Precisely because parents do not have high awareness of cards, some parents turn to pirated cards because genuine cards are expensive. However, for primary school students, playing with pirated cards is tantamount to "cutting off the social circle." In order to help his son make friends, a parent spent 30 yuan to buy 10 pirated Ultraman card packs. However, in the end, not only did the child not get the card he wanted in exchange, he was even called a child of the same age for exchanging the pirated cards. It's "cheating" behavior.

Pirated and genuine cards are very different in terms of paper texture and craftsmanship, and these are slowly figured out by a group of children. We can also see the status of genuine cards in the hearts of children.

The card game company with the "golden key" in its mouth

It is understood that Zhejiang Card Game, the manufacturer of "Ultraman Cards", obtained the IP authorization from the "Xinchuanghua" company and started producing one series after another. card. The company "Xinchuanghua" obtained the general copyright agency rights in mainland China from the Ultraman copyright company - Japan Bandai . In other words, Japan Bandai authorized the Ultraman copyright to Xinchuanghua, and Xinchuanghua After obtaining the agency rights, the right to use Ultraman's image on the cards was authorized to Zhejiang Kayou. Only then did Zhejiang Kayou obtain the key to the "treasury".

China's animation IP licensing industry has developed rapidly in recent years. The retail sales of entertainment or character-licensed products, mainly animation IP-licensed products, have grown rapidly from US$3.7 billion in 2014 to US$6.9 billion in 2018, and have exceeded US$8 billion in 2020. , is expected to continue to grow at a growth rate of about 10% in the future.

Erkayou Company has been established since 2018, and its related products have a nationwide coverage of more than 90%. In 2020, the card game animation market has grown by as much as 80%; cumulative sales in 2019 and 2020 exceeded 300 million packages, with total revenue of approximately 3 billion yuan and net profit exceeding 1 billion yuan.

Ultraman, as a big IP product, has always had very complete copyright protection. Through copyright authorization and corresponding marketing strategies, it has been in an invincible position for nearly 60 years. In response to the frequent infringements, its The copyright company behind it was also able to respond promptly and effectively, safeguarding the legitimate rights and interests of "Ultraman" to the greatest extent.

Finally, I hope that these genuine manufacturers can stick to their true intentions as businessmen, stop cutting leeks in moderation, and don't let "Ultraman" become the "monster" in the hearts of children.