Uncle Yu Snacks, referred to as Uncle Yu, is a national trendy new seafood prepared snack food brand based on the cartoon image of blue tango fish. It is affiliated to Beijing Uncle Yu Food Culture Co., Ltd. Based on "marine culture IP", through the "creation of marine culture sh

Uncle Fish Snacks, referred to as Uncle Fish, is a national trendy new seafood prepared snack food brand based on the cartoon image of blue tango fish. It is affiliated to Beijing Uncle Fish Food Culture Co., Ltd. Based on " marine culture IP", through the model of "creating marine culture short video columns + developing seafood prepared snacks", it has become a vertical brand in the marine industry segment. At present, a pre-made dish track with grilled fish and as the core has been laid out, focusing on aquatic fish deep processing projects, and creating an offline themed consumption scene for Uncle Fish Snacks and Seafood Research Institute.

Content model: Create a marine culture short video column

Uncle Fish is the protagonist IP of the first domestic marine culture short video column "Uncle Fish and Friends", and is also the core gene of Uncle Fish Snacks. The Uncle Fish animated short video explores marine life and promotes the concept of marine protection. It is wildly sought after by users. Since its launch, it has been exposed 1 billion times on the entire network and has more than 5 million fans. It has also won numerous honors: 2021 Jade Monkey Award "Annual "Top Ten Animation Short Videos with the Most Commercial Value", the 2021 Jade Monkey Award "Top Ten New Animation IPs of the Year", and ranked first in the monthly knowledge list of Miaodian Encyclopedia creators in February 2022. Successfully established the main IP image of Uncle Yu, and derived multiple IPs, established the IP ecology of Uncle Yu series, and became the moat for the Uncle Yu snack brand.

Product model: Focusing on the deep processing project of seafood aquatic fish

Uncle Fish Snacks is based on Uncle Fish IP, combined with the upstream high-quality supply chain, with the brand vision of achieving "China's No. 1 seafood brand", and creating a seafood series with a national style. product. At present, Uncle Fish Snacks has laid out the pre-made dishes track with grilled fish as the core, including grilled fish, spicy crab , crayfish and other pre-made dishes; canned tuna in the health food track; seafood snacks track, etc. Foods such as baby squid with seeds; and marine trend peripheral products: bath towels, swimming rings, blind box dolls, pillow ornaments, etc. In the next step, Uncle Fish will expand the industrial chain and develop seafood children's growth food education brand - Xiaoyutang; seafood fitness meal replacement brand - UNCLE FISH SNACKS; middle-aged and elderly ( diabetes ) low GI snacks - Uncle Fish Snacks; fresh snacks Live seafood food brand-Seafood Explosion; two-dimensional good life brand-Haowu Sang. Create a full range of seafood-related foods to maximize the brand advantages of the Uncle Fish series.

Interactive mode: Continuous exploration of content traffic conversion

Uncle Fish Snacks uses its IP as a position to constantly try innovative explorations of content traffic conversion: a live e-commerce format that combines motion capture technology with virtual reality; guided by content traffic, it is transformed into The refined operation of private traffic "brand + self-broadcast + talent matrix + KOL cooperation" includes the application of people and goods, product design, interaction, and traffic acquisition. ;Upgrade product packaging with marine cultural attributes, the first batch of "puzzle-style" marine fantasy journey packaging is fun and interesting; simultaneously release products + digital asset gameplay, develop the first marine food cultivation mobile game; build immersive mental consumption for young people Scenes. Further utilize existing content traffic to expand visibility.

scene mode: Ocean culture food consumption theme scene

Uncle Fish Snacks will also expand offline consumption theme scenes, including: the first domestic seafood delicacies specialty store, Uncle Fish Snacks Seafood Research Institute; mobile ocean culture food truck shop to meet the needs of community schools It caters to food consumption needs in various scenarios such as scenic shopping malls; it specializes in seafood rice bowls + seafood hotpots + fried foods to meet the needs of diners throughout the day; it innovates dine-in takeout + pre-made snacks + derivatives to generate multiple channels of income.

Uncle Fish Snacks is a game-changer in the monetization of animation IP. It breaks through the traditional monetization methods. It is a new attempt, a new exploration, and the most innovative embodiment of content + products. The future is promising!