The 2015 summer file, based on the four masterpieces of my country "Journey to the West", has undergone a "magic transformation" 3D animation film " Journey to the West: The Great Sage Returns " was released. With its super high reputation, the film successfully won a box office of 954 million, second only to the all-star lineup of " Macau Fengyun 2 ", which ranked tenth in the box office list of mainland film history movies that year.
So far, the hot topic of "Rise of Guoman" was born.
In the following years, high-quality domestic animated films such as " big fish and begonia ", "wind curse", " little door god " and "white snake: origin" came out, which greatly improved the production level of Guoman.
The work that really excites domestic audiences and marks the rise of Guoman is the " Nezha Devil Child Comes Down " released in the summer of 2019.
The film finally received a box office of 5.035 billion yuan, temporarily ranking third in the box office list of mainland Chinese film history movies, which is also based on word of mouth.
Back to the topic we discussed today, which is more important for the rise of Guoman, word of mouth and box office?
Perhaps many viewers will say that with a good reputation, the box office will naturally be good.
There is indeed nothing wrong with this, but it seems to be based on the actual situation.
For example, the "White Snake 2: The Tribulation of the Green Snake" (hereinafter referred to as "White Snake 2"), which was released last Friday, is a typical example of "just not selling out."
The first day of the movie,The total box office forecast is 610 million, which has fallen to 502 million so far.
But I believe that audiences who have watched the film in the theater seem to describe it as "awe-inspiring"!
sighs is the "visual effects of Guoman".
The story of the movie "White Snake 2" from the opening of the Green Snake Sisters Water Man Jinshan Temple to the "Sura City" in the later period, the whole film is more than two hours, almost all of it is high-burning Action fighting and beautiful visual effects.
It is no exaggeration to say that "White Snake 2" produced by the top domestic animation film company with the title of "China Pixar" is indeed the highest level of the current national comics.
In Lao Zhang's view, the IMAX3D version of "White Snake 2" is not inferior in visual effects to Hollywood Disney , Pixar, DreamWorks and other world-leading animation film companies.
The box office losses of "White Snake 2" are all because of the "ambition" of 's light-following animation .
The light-following animation, founded in 2013, has been trying subversive innovations since the first 3D animation film "Little Door God" was launched in 2015, but the results are not ideal.
The three works of "Little Door God", " Atang Adventure ", " Cat and Peach Blossom Spring ", all lost money. After
, Chasing Animation has successively launched two IP-themed animated films, "White Snake: Origin" and "New God List: Nezha Rebirth". They have a good reputation, and the box office has exceeded 400 million, but it is still difficult to compare in recent years. The animated movies that come to hit the market are on par.
So, the light-following animation brought "White Snake 2" again.
Unfortunately,This subversive creation of the national comic is not well received.
The reason is that Lao Zhang believes that the creative pace of the light-following animation is too large, and the market's acceptance cannot keep up.
This point can be seen from the 131-minute duration of "White Snake 2" and the "adult" storyline.
In fact, light-following animation has been trying all the time to break the shackles of "younger animated movies".
You need to know that whether it is Hollywood or domestic animated films, those hit movies have one thing in common, that is, "family carnival".
To put it bluntly, it means that children like it and parents watch it with them.
In this way, it is equivalent to if a child likes to watch a certain animated movie, plus his parents, he also contributes twice the box office of the movie.
Take "White Snake 2" as an example, the overly adult image presentation is indeed a major factor in lowering the movie's box office.
In fact, not only "White Snake 2", the predecessor "White Snake: Origination" has broken the "younger" standard.
can always focus on making animated films, and the daring to innovate the light-following animation seems to be competing with the market. For example, the following film "White Snake" sequel created with "Fox Demon" as the main story line, and films such as "New God List: Yang Jian" seem to be innovative creations in the direction of adulthood.
Although we don’t know whether these films of follow-up animation will be a hit, but it is certain that, from the perspective of visual effects, the animated films produced by follow-up animation are refreshing the ceiling of Guoman.
Therefore, in Lao Zhang's view, since film is an art form that focuses on "visual and listening", breakthroughs in visual effects are extremely important.
The rise of Guoman, and the upgrade of visual effects, should be the first to bear the brunt. The story creation is gradually getting out of the quagmire of a younger age. Personally, I think it's a big innovation attempt!
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