If you are a fan of SM Entertainment's artists, you must have contributed your wallet to Li Xiuman on the surroundings. SM company’s development of idol economy is a complete model, not only traditional concerts, albums, meetups, etc., SM company has many other ways to let fans contribute their wallets.
online paid concerts are also a common way to make money for SM. The other is to sell peripherals. Every artist under SM will have associated surroundings, and the surrounding profits are unique to SM, and the artists are not divided into this area.
Korean star-chaser girls have a "sacred place" in their hearts, and this "sacred place" is Seoul. Going to Seoul to watch a concert is the goal of many star-chasing girls. Although you can watch their idol concerts in many other countries and cities, the concert in Seoul is the one with the best atmosphere.
The fans of artists under the SM Entertainment Company go to Seoul to watch the concert, not only for the purpose of watching the concert, but there is also a place where you must check in, that is, SM town, which is commonly referred to by fans as the "SM Canteen". Various peripherals of SM's artists, cheer sticks, photo cards, albums, etc. will be sold here. There are many new technologies here, which can fulfill the wishes of fans and idols taking photos.
There are many customers in SM town every year. In everyone’s eyes, the area around SM should be very profitable. Why does SM lose money? The direct result of SM loss is that SM will suspend the operation of SM Town Coex Artium to reduce fixed costs.
Seoul’s SM town will be relocated from Seoul to a new location. In 2019, it has been announced that sm will build a new building in Changwon City, Gyeongsangnam-do . At that time, it was expected that the new sm town project would be completed in April 2020, and sm town was indeed completed within the expected time. Seoul's smtown will be fully closed on June 28 and will gradually move to , Changwon City, in Gyeongsangnam-do.
Compared with smtown in Seoul, the new smtown is much better in terms of hardware facilities. The sm shop used to have only six floors. The current shop is a 13-story building (four floors underground and nine floors above ground). Three of the underground floors are the Hallyu experience space, the first floor above the ground is the Hallyu star effect shop (peripheral store), the 4th and 5th floors are the 840-seat holographic star performance hall, where you can watch a small concert through holographic technology , 8th and 9th floors are hotels.
At present, the Korean website has also disclosed the internal furnishings of some new commissaries. It can be seen that more technology will be used for SM star effect. The interior decoration of
is still white and simple. The appearance of
is also majestic! SM's original intention is "Star Museum", and Li Xiuman has achieved this. There is no entertainment company in South Korea that can make the company's brand so prominent, and all the economic value of its artists has been realized.
Although the hardware facilities are good, there is a big problem. The journey from Seoul to Changwon Gyeongsangnam-do is expected to take 5 hours. Seoul is located in the northwest of South Korea, and Changwon is in the southeast of South Korea. It can be said that it crosses most of South Korea from Seoul to Changwon.
SM relocating the canteen to the countryside is incomprehensible to many people. Hallyu star chasing girls are cosmopolitan. For many fans from China, Japan, Thailand and other places, the first choice for South Korea must be Seoul. If the canteen is still in Seoul, this must be their place to check in. But after relocation, will they spend 5 hours to Changwon?
originally used to chase stars in Seoul, of course, the idols themselves are the main ones, supplemented by the purchase of peripherals. But now the idol activity is in Seoul, and the purchases are in another place. This effect will not be ideal. Do a small survey, would you be willing to go to Changwon specifically to buy surroundings?
article original, without permissionDo not reprint
image source: network
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