2019, an old man in Jiangsu bought the "anti-slip shoes" that he endorsed because he trusted actor Zhang Kaili . Ironically, while wearing the shoe, the old man fell down, causing a fracture in his right leg and stayed in the hospital for a month.
Afterwards, the old man from believed that the products endorsed by Zhang Kaili were inconsistent with the publicity, which led to falling , so he sued the manufacturer and demanded compensation of 169,000 yuan.
Because of this incident, the brand was officially criticized and was also found to have problems with the product quality.
With the failure of the endorsement brand, Zhang Kaili's reputation has plummeted. To this day, 20 awards cannot wash away the "stains of life".
As a national first-class actor, Zhang Kaili has had the advantage since her debut and is one of the best audiences.
So far, the " Desire " starring her is still the classic representative of the mother-in-law and daughter-in-law drama in people's hearts. Because of this work, she also won the Golden Eagle Award for Best Actress and Best Actress Beijing TV Spring Swallow Cup, and became famous for a while.
Since entering the entertainment industry in 1987, Zhang Kaili has been in the circle for 35 years and has become a well-known senior and veteran actor in the circle. However, it is not only the TV series "Desire" that has supported her fame.
In recent years, she has starred in many TV series one after another, including " Naked Marriage Era ", " Let's Get Married ", etc. has also changed from a "national daughter-in-law" to a "national mother-in-law". As she grows older, she has her own acting career and has been doing a prosperous career.
Relying on TV series, she won 16 film and television awards.
Zhang Kaili's success, in addition to the film and television industry, also has drama works, music works and TV program works, winning a total of 20 awards, which is enough to be regarded as " Both Virtue and Art ".
In fact, before the endorsement crash, Zhang Kaili had almost no bad behavior and had a very good reputation in the circle; , but after this incident, 20 awards could not wash away this "life stain", and her reputation plummeted.
In this regard, Zhang Kaili also tried to clarify that "bad things come from thousands of miles away", and Zhang Kaili's endorsement has become an ironclad fact, which has gradually reduced people's trust in her and has become worse. Behind
, Zhang Kaili's helplessness actually uncovered the fig leaf of domestic entertainment.
People have always been dissatisfied with the sky-high pay for actors and stars. Even so, celebrities can still take on commercial performances and endorsements, making a lot of money. It seems that for celebrities, making money is a very easy thing. As long as you have fame, money will come to you.
is fully reflected in the endorsement.
As a celebrity, you only need to monetize your fame and shoot a few advertisements to earn millions or tens of millions of dollars. There is no need to make any effort. However, this irresponsible way of making money will cause loopholes for bad businessmen to exploit loopholes.
They offer sky-high salaries, which makes celebrities unable to refuse. They take advantage of the celebrity effect of celebrities to sell their products at high prices. Even if the product quality is not up to standard, as long as there are celebrity endorsements, countless followers will buy it.
In this way, manufacturers make money and celebrities make money, so they will naturally have the best of both worlds. But for fans, they are deeply hurt.
Once upon a time, the trusted Wang Han , Du Haitao , Li Weijia and others carried multiple brands on their backs. After the manufacturer ran away with money, fans had no way to complain and collectively sued the spokesperson. But the spokesperson will always give the same answer: the contract has expired long ago and it is not their business, so it is completely clear.
is like the Zhang Kaili incident. When makes money, they are related to them. When something happens, they immediately distance themselves from each other, as if they don’t know anything. As a star, do you have no sense of responsibility?
fans trust them, so they are willing to buy the products they endorsed. However, celebrities only want to monetize this trust and do not care about the interests of fans.Such an approach will only make fans feel disappointed and ruin their reputation, which will not be worth the loss.
can only see the immediate interests and do not care about the long-term future stars. How long can they stay in the entertainment industry?
In the endorsement crash, Zhang Kaili has responsibility and helplessness. But in the final analysis, it is still unrelated to her, so it is normal for people to be criticized and questioned.
Zhang Kaili's story also warns other celebrities in the circle to cherish their feathers and not get lost in the world of fame and fortune.
Zhang Kaili herself once said:
"Actors have an acting skills, but character is equally important, both are indispensable."
Character, including dealing with people and social responsibility, when only knowing their own interests and sacrificing the interests of others, what kind of character can such a person be said? Therefore, Zhang Kaili should do it herself, be lenient to others, and be strict with herself, , .
Be a good actor and use your acting skills to conquer the audience. instead of today, as soon as it appears on the TV series, the barrage on the screen accused Zhang Kaili of failing endorsements.
As an actor, not only has the compulsory course of acting skills, but also strictly demand yourself under the supervision of the audience. Don’t be overwhelmed by fame and fortune, and don’t be tempted by sky-high pay. Stick to the true intention of being an actor and protect your dream of an actor!
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