"Avatar 2", which is highly anticipated by the audience, will be released nationwide on December 16 and will be pre-sale on December 7. Because he is the director of Cameron and can be called the most popular blockbuster of the year, the pre-sale results are very impressive. As of 19:50 pm on December 10, "Avatar 2" took only 3 days, and the total box office of pre-screening and pre-sales exceeded 100 million.
It can be foreseen that the final box office of "Avatar 2" is likely to exceed 4 billion, and it is not impossible to win the Chinese movie box office championship. And behind this number, there are three points worth thinking about.
1. The blacksmith must be strong himself, and commercial blockbusters are the mainstream
Back then, Cameron used "Avatar" to bring an unprecedented audio-visual feast of 162 minutes. The pre-sale of the sequel was popular based on the audience's unconditional trust in director Cameron, believing in the quality of the film, and paying for his feelings.
After the word of mouth of foreign media was lifted, some film critics said that "gone the first one in all aspects, with amazing visual effects", and said that the last hour of the film was "reminding the filmmakers about how to make blockbusters." Of course, some comments also believed that the plot was a bit weak. However, the plot is not important for Chinese audiences. The 192-minute movie, with excellent special effects, is worth the price.
Review of the Chinese box office list, the top ones are basically masterpieces of reputation. Special effects and stories must be grasped at least one side. The blacksmith must be strong himself. Excellent movie audiences will naturally pay for it. "Avatar 2" has once again proved that commercial blockbusters are the mainstream of theater movies.
2. "Avatar 2" is the dominant one. Disney movies have only been released 2
This year's "tragic situation" in the film market is obvious to all. The lack of heavy movies has resulted in the theaters that are still open to business can only rely on "Anti-Gang Operation" and the films released during the National Day. At the end of November, the box office even fell to 5.3 million in a single day.
Not only are domestic films frequently withdrawn and large-scale distributors hold films to watch, but imported movies are also quite scarce this year. Think back, there are not many decent blockbusters in 2022. The upcoming New Year holiday lasted until the end of December, only Dapeng's " to keep you safe " can make people interested. Domestic movies are too incompetent.
Therefore, it is not surprising that the pre-sale of "Avatar 2" is popular. Data from a professional ticketing platform shows that the first day of release accounts for as high as 98.3%, while the first day's golden field accounts for as high as 99.1%, almost exclusively occupying the entire market. This is a scene that has never been seen before.
Disney, which has always been popular among Chinese audiences, has only two movies on the mainland big screen this year. In addition to "Avatar 2" (yes, after Disney acquired 20th Century Fox, "Avatar 2" is also considered a Disney movie), the previous movie was "Magic Full House" at the beginning of the year. Therefore, the pre-sale results of "Avatar 2" are not lacking in the audience's "revengeful" viewing factors.
3. Behind the pre-sale numbers, the Chinese film market has become the world's NO.1
Currently, China has more than 10,000 theaters and 80,000 screens, ranking first in the world. The pre-sale data of "Avatar 2" proves that we not only win by quantity, but also take the lead in the screening quality.
This point is enough to prove that the average ticket price of "Avatar 2" is much higher than the average ticket price of ordinary cinemas that account for the largest proportion, which means it is averaged by the "special effects hall". At present, there are more than 500 IMAX screens and 77 Dolby Cinemas in China. The average pre-sale ticket price of this part exceeds 130 yuan, and the prices of China's giant screens and Dolby Cinemas, which are ranked behind, are not inferior. In addition, with the development of the market, there are also a large number of Dolby Atmos, LUXE Hall, 4K Hall, etc. in China. "Avatar" launched a 3D upgrade revolution in China, and when "Avatar 2" came, we were already ready for screening. Whether it is the number of IMAX, the number of 3D cinemas or the upgrade of laser light sources in China, they are among the best in the world.
Even Cameron, who is known as the "God of Cards" by movie fans around the world, also has a strong preference for the Chinese film market. Not only have he accepted interviews with Chinese media and recorded VCRs for movies, this time "Avatar 2" also specially CALLs for the unique CINITY in China. This is because we not only have the largest number of screens, but also provide the most special effects halls that can provide high-quality screenings.
"Avatar 2" will soon meet the audience. I hope Cameron can live up to the expectations of the fans this time and have satisfactory qualities. I wish you all a happy movie viewing.
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