Ouyang Nana Ouyang Nana has no limit on making money, and her character has collapsed!
is different from the previous small controversy surrounding acting or romance. This time it was so popular that the whole network was one-sided and fans were dismissed on a large scale.
What did she do?
After understanding the whole story, I just want to say one thing from the bottom of my heart:
Scold well, scold me more!
Everything starts from the previous few days ago when Ouyang Nana officially announced the launch of her own clothing brand "nabi".
It is said that this is a work that she spent three years carefully polishing and giving back to her fans.
not only named after her own nickname, but also personally participated in various aspects such as brand concept, appearance design, fabric selection, and shooting promotional photos...
sounds very concerned and worth looking forward to.
can be waited until the product officially starts to be sold, but everyone was stunned -
is the outrageous price first.
A simple pure white sweatshirt set, the top is priced at 438 yuan and the pants are priced at 458 yuan.
A pure white bathrobe with only more rabbit ears than Quick Hotel bathrobe, priced at 988 yuan.
Even two pairs of pure white socks cost 168 yuan...
can't help but make people wonder if they missed a decimal point.
What is even more surprising is the quality of the fabric.
Take that bathrobe as an example. The product introduction clearly states: 86% polyester fiber , 13% viscose fiber, 1% spandex .
The other products are also mainly polyester fiber, while the cotton content of is almost 0.
Speaking of this, perhaps many friends still don’t know what “polyester fiber” is.
It is also called " polyester ", it is a kind of artificial synthetic fiber . Not only is not breathable and water-absorbing , but is also quite cheap.
According to industry insiders, the cost price of polyester fiber material is only 0.035 yuan/gram.
, is priced at 988 yuan for nabi bathrobe, and the raw material cost is only about 50 yuan.
Such an exaggerated profit , such greedy eating style, has inspired netizens' complaints:
"Is this what Ouyang Nana made by herself by stepping on a sewing machine and one stitch at a time?"
html"
hm l12 "I can grab the money directly, but she also gave you a piece of cloth"
"nabi is waiting for sabi to buy"...
After one wave of operation, not only passers-by were broken by Ouyang Nana's filter, but her fans were even more disappointed.
You should know that most of them are students who are not financially independent. If you buy a "nabi", it may take half a month or even a month of living expenses.
, and these are obviously not within her consideration.
Ouyang Nana in everyone's heart has always been a "girl next door" who loves to share affordable goods with girls and is kind and down-to-earth.
But what about her? But they obviously regard everyone as the target of "cutting leeks".
It is not unfair to have a reputation.
Selling goods has always been the second "battlefield" for performing celebrities.
Before Ouyang Nana, many people had fallen into this field.
Various endorsements are like blind boxes. At first glance, they look glamorous and attractive, but if you are not careful, you will step on the thunder.
For example, a health product endorsed by Jingtian claims to "prevent sugar oil absorption and easily lose weight" was verified by relevant departments as false and exaggerated publicity.
Another example is that a bird's nest endorsed by Zeziyi and Chen Shu was found to have been found to have serious inconsistent with the publicity.
In the past two years, many celebrities have entered the field of live streaming and sales, and accidents have continued -
First, Che Xiao recommends masks in the live broadcast room, but they don’t even know how many layers there are and whether they meet medical standards. They can only pretend to be invisible to netizens.
Shuchang sold the so-called "pure gold" necklace in the live broadcast room. In a blink of an eye, it was revealed that it was a copycat with an online wholesale price of 39.9.
The catering industry with celebrities involved is a severely affected area of failure -
Du Haitao and Wu Xin 's "Spicy and Spicy" hotpot restaurant was exposed to have flies in the vegetable soup.
Zheng Kai 's "Huo Fengxiang" hot pot restaurant was also exposed to be spoiled and smelly, and vegetables were recycled and used again.
The public consumes for the reputation of celebrities. Not only does it take for the goods that are not in line with the board and have inferior quality, but the process of claiming and rights protection is even more difficult, and many people can only let it go in the end.
In comparison, others suffered even heavier losses.
Guan Xiaotong 's "natural daze" milk tea involves illegal franchise, and hundreds of thousands of franchisees are in business difficulties and have lost all their money.
The brand of tea drink "Happy Equation" endorsed by Li Weijia ran away, and a large number of franchisees invested hundreds of thousands of funds to waste...
There are also P2P (online lending) products from various celebrity platforms -
"Love Money Jin" endorsed by Wang Han , and "Wukong Financial Management" endorsed by Hu Jun , one after another: overdue payments, no principal refund, the amount involved reached tens of billions, and many investors spent half their lives hard-earned money...
Whenever the incident was revealed, the first to be pushed to the forefront of public opinion was naturally these stars.
Objectively speaking, even as spokespersons, they cannot accurately predict unknown risks.
But why, after witnessing so many lessons from predecessors, and even their own personal lessons, are there still people going to "minefield dance" one after another?
First of all, it is naturally the temptation of sky-high rewards.
When hundreds of millions of endorsement fees are in front of you, it is difficult not to throw potential risks behind you.
Secondly, it is the huge difference between the cost and the acquisition. There is a problem with
. Money needs to be fined, but compared with what you earn, it is a drop in the bucket; scolding is also a waste of time. However, after a termination statement, you just need to wait for time to fade everything.
Acting career will continue as usual, and the next endorsement will be prosperous as usual.
Next time, someone will continue to buy it.
After all, it depends on this "star effect".
The so-called "star effect" refers to the company in order to establish its own brand image, inviting popular celebrities to attend or endorse its own products, relying on its good image and social influence to gain public love and support.
Celebrities monetize their fame while further increasing their exposure through endorsement. This is a good thing that complements each other.
As a consumer, when people with social reputation endorse for product , we also like to hear about it.
But some people have failed our trust.
fame, for them, it is just a tool to make money.
But someone regards it as a treasure.
Remember When Andy Lau was standing for a certain brand, he asked about the function of the product one by one.
He is unwilling to say irresponsible words to the camera without understanding it.
When the host introduced him to a certain sofa's filling material for 15 years, I want him to praise it for durability.
After thinking for a long time, he said, "15 years are not long. I hope I can study and study it again, and the time can be used longer."
It is really immersed in the needs of ordinary people and considered from the perspective of consumers.
In recent years, when many celebrities exposed sky-high endorsement fees and sky-high pay,
Andy Lau starred in the movie "Lost orphan" with zero pay.
and actively invested a lot of money in the crew, posting posters in person just so that more people can pay attention to the "anti-trafficking" charity.
cherish your feathers, do not squander or consume fame.
adheres to artistic ethics and lets your influence play a more meaningful role.
Isn’t this the correct way to open the “star effect”?
last.
As the saying goes, if you want to wear a crown, you must be worthy of it.
Since artists have enjoyed the bonus of the star halo, they should have the same awareness and take on proportional responsibilities.
Only by calming down and polishing excellent works can we deserve the public's love and support.
It’s not bad to start a side job, but at least you have to show sincerity and provide something worthwhile.
No matter what field you are in, greed and lack of virtue will inevitably be backfired.
Don’t lose the “prospect” for the sake of “money prospects”.
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