Entertainment circle agency and artist break up and get together are common. The post-90s young actress Chen Yao officially announced that she had a contract with her old boss Tangren. The two sides "break up" peacefully, one wishes and the other thanks, and they look very friendly.
Flip through the comment area, and netizens generally applauded.
but it was very embarrassing. Everyone's reaction to this news was more of a sigh that Tangren finally let Chen Yao go, even passers-by and netizens. Many people would step on her old boss Tangren is a "breaking company".
Break the company?
Regressing for ten years, the Tang people can be said to be the most popular in the domestic film and television industry. It is the two "ancient puppet giants" in the childhood and youth of the post-80s and 90s (the other is Zhou Yi), and is even known as the "ancestor" of ancient puppets in the domestic entertainment industry.
From the early hit dramas such as "The Two Sages" and "The Female General of the Yang Family", to the later popular "The Sword of Fairy" series and the pinnacle of the Qing Palace romance " Step by Step 1 ", it has contracted too many viewers' childhood and youth memories.
Tangren is also a driving force for the fame of a large number of first-line artists. Only one movie " Legend of Sword and Fairy " laid the foundation for the popularity of artists such as Hu Ge , Liu Yifei , and An Yixuan . The sequel also contributed first-line actresses such as Liu Shishi , Nazha .
, a film and television company that once contributed a large number of popular classics, can't be labeled as "breaking company" no matter how you say it? But after examining the ability of Tang people to manage artists, we also understand why the public despises Tang people.
In the long-term training of artists, Tangren has obvious shortcomings.
Chen Yao, who just "breaked up", is a very special existence among the young actresses born in the 1990s. She has the classic hit masterpiece "The Unhearted Mage", and also has a hit character that impressed the audience. Yue Qiluo , and she started with a hit.
However, in the seven years of working with Tangren, except for "The Unsincere Master" and Yue Qiluo, Chen Yao has no other popular works, and the audience's impression of her is mostly in the "Zhang Xianzong, I have a toothache" stage.
Every year, netizens will sigh, "It's a pity for Chen Yao." She became popular early before the concept of 90 flowers was released, but she fell behind early in the era of 90 flowers, and is still lukewarm.
Did the Tang people deliberately suppress her for seven years? Many fans have such speculations that Tangren has no choice but to be a celebrity who has been popular with no breakthroughs after Tangren became famous.
The typical representative of this is male actor Yuan Hong .
He and Hu Ge were artists of the same period. He became popular in the early days through the works "The Legend of the Condor Heroes" and "Scarlet Heart". His roles are likable, their appearance and acting skills are also remarkable, but until Yuan Hong finished his contract, he could not become the second Hu Ge.
The reason may start with the Tang people’s resource issues.
This company's ability to exploit external resources is not outstanding. Even artists of Hu Ge and Liu Shishi's early external resources were not optimistic. Hu Ge, who produced many popular dramas in those days, could only match Wu Zun when acting in movies.
If Hu Ge had not decisively chosen the drama to temper himself and withstand the noon drama, he might have faced the bottleneck of transformation like his junior sister Liu Shishi. What is the case with the one brother and one sister? Other actors can see.
The Tang people's internal resources are too many monks and few porridges. A work has only two or three protagonists, and the artists who can promote them are very limited. The degree of fit between artists and characters and whether they can take the lead are all considerations.
Perhaps in order to increase the bargaining chips for the success of the work, Tangren has asked several actors to take the lead for a long time, such as the famous Hu Ge and Liu Shishi. Their joining can ensure the popularity of the work.
or tilt resources to the formerly wanted to win successors Jiang Jinfu and Hu Bingqing. Artists in the second echelon of the company can often only be professional supporting actors in self-produced dramas, or take tepid external dramas.
Yuan Hong, who has not renewed his contract, Lin Gengxin and Jin Chen , who voluntarily terminated his contract. During the Tang Dynasty, he rarely starred in his own dramas or never starred in his own dramas. His works were released one after another, but his career was always lukewarm.
After they terminated the contract, many people's resources have the opportunity to make further breakthroughs. With the precedents of these seniors, Chen Yao's choice to be satisfied and not renewed is a good choice in the eyes of netizens to break through the bottleneck of career.
Continue to stay in Tangren and still have filming, but may not be able to get good resources. Take advantage of the age when you can still be the protagonist of an idol drama in your 20s. You may still not succeed, but at least you have the opportunity to change the status quo.
The decline of Tang people's self-made dramas may also be one of the reasons why artists left.
In addition to the long-term lack of training for artists, Tangren has changed from an ancient oriole giant to a "breaking company", which is also closely related to its decline in the self-made drama market. It once drove the ancient oriole romance market and promoted the game adaptation craze.
content production is the bargaining chip for this company's success. Even if netizens are dissatisfied with its shortcomings in artist management, they will still affirm the classics of dramas such as "The Sword of Fairy" and "Scarlet Heart". The ancient dolls of the Tang Dynasty have influenced a generation.
, which is now rapidly rising in the ancient puppet market, its boss Wang Yixu has publicly expressed the impact of the ancient puppet on himself. For a long time, the works of Tang people OST have been popular songs that have been deeply rooted in people's hearts.
"Fox Demon Little Matchmaker" gathered all the stars such as Yang Mi , Liu Shishi, Guo Xiaoting . When netizens even joined, they speculated that the producer was a big fan of "The Sword of Immortality". From this perspective, the casting may have been really influenced by the ancient dolls of the Tang people.
's success rate of self-made works is proportional to the ability to create stars. When the Tang Dynasty ancient puppet dominate the market, the artists it promotes have a great opportunity, but in recent years, the Tang Dynasty ancient puppet has obviously declined, and after " Qingqiu Fox Legend ", it has basically become a dull fire.
"Highly hoped for by "H Cabinet Beauty " is only a small-scale out-of-the-box. The script orientation of the large-scale production "H Linglong " cannot keep up with the market aesthetics. By 2020, Tangren was still taking advantage of the IP of the online drama "The Unsincere Master".
self-produced dramas have lost their ability to create stars and their external resources are not outstanding. Young newcomers can still wait for opportunities. It is difficult for artists to continue to cooperate after many years of debut. After all, the flowering period of idol drama actors is only a few years.
But as the seven chapters that once grew up after Tangren dramas, it is actually a pity to see its decline.
Tangren's content production is indeed very attentive. In an era when the costumes and props were not valued by capital, the ancient puppet "Shock Heart" dared to spend a lot of money on costumes and sets, and the script polishing is much more attentive than the Qing Dynasty dramas in the same period.
But after watching Tangren dramas for many years, the audience can also clearly feel the "stagnation" of Tangren's script aesthetics and creation. When the audience is tired of the aesthetics of Qingchuan dramas, it is still filming " Dream Back to ", trying to copy itself.
The ancient doll "Linglong" produced by Tangren in 2021 is known as "Ten Years of Sharp a Sword". As a result, after reading the story, everyone realized that this "Ten Years" is not a fine work in ten years, but a clichéd setting ten years ago...
If the original content production advantage cannot continue to lead, it will be difficult to compete for more powerful capital.
is the IP that is made in the market with a lot of money. The same routine scripts, buying newer and more famous IPs, grab more popular actors, and with the support of the fan market, it can surpass Tangren's self-made in minutes.
Perhaps Tangren also realized the problem, and there have been changes in artist management and film and television production in the past two years.
There are many cases of Tang people signing actors for the past. Lin Gengxin signed in "Step by Step", Guo Xiaoting signed in "Sword of Fairy", and Chen Yao signed in "The Unsincere" and Chen Yao signed in "Step by Non-Heart". After the works that fit the artists were broadcast, they did not have the energy to tailor them.
This is also one of the reasons why many actors in Tang Dynasty have never lacked opera but have never had any splashes. They do not have any bonuses for their works that are very suitable for them, and they can only win by volume and try their luck.
Nowadays, the actors signed by Tangren have shown signs of special operations, such as the new actor Lin Yi . He has not participated in many Tangren self-made dramas, and he can become famous by external dramas, which is very rare among Tangren artists in the past.
Tangren's self-produced dramas have gradually emerged from the fiercely competitive ancient puppet and idol drama market. The two new dramas " Perfect Companion " and "The Choice of Wife" are both very different from the styles of past works.
Although the two works have severely different reputations, the response is very good. At least it is more topical than the ancient puppets that the Tang people have repeatedly filmed in the past two years. In the future, they may be involved in more subjects and take a diversified route.
In a sense, this company is also trying to break through changes like those actors who left the nest, instead of immersing in warm water to boil frogs, constantly following the repetitive downhill path, and relying on their old age to maintain the present.
In the current market, the belated changes of Tangren may not be successful, but as an old audience, I still hope that it can embrace new life in the change, regain its former content production advantages, and bring more high-quality memories to the audience.
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