has a variety show market, and is currently undergoing a certain degree of adjustment. From the perspective of adjustment direction, reducing entertainment has become a consensus among mainstream media.
From CCTV's perspective, in the production of National Day and Double Ninth Festival, it has begun to reduce the appearance of traffic stars, and even deleted the programs that have been recorded. As a representative of domestic mainstream media, CCTV's production of large-scale galas in this way has just released a signal: The development of traffic stars will be affected in the next period of time.
If the lack of traffic stars makes CCTV's National Day Gala lack some popularity, then for Hunan TV, the lack of traffic stars will directly lead to a decline in the market share of this platform.
Since the market positioning of the two TV stations is completely different, CCTV focuses more on traffic stars in the arrangement of evening party programs, while Hunan Satellite TV uses traffic stars to increase the market share of evening parties and variety shows.
In other words, in the absence of traffic stars, the popularity of variety shows produced by Hunan TV will decline significantly, and the influence of Hunan TV will also decline as these programs fade out of the audience's sight.
There is a suspension of Hunan TV variety shows, and many popular programs have revealed signals: " Everyday Upward " will be revised and innovative, and " Chinese Restaurant " will be postponed due to choreography adjustment.
The market also made corresponding judgments on these adjustments. In the next period of time, other variety shows on Hunan TV will be more or less affected. Even programs that have been edited will probably reduce the entertainment of their content and deflect the production direction into positive energy publicity.
In fact, there has always been a discussion about reducing traffic stars appearing. The so-called "de-trafficization" idea has also always existed. However, after a period of implementation, mainstream media still chose to bow to the popularity.
Because there is no complete definition of traffic stars, after all, there are also many powerful artists with outstanding abilities among traffic stars.
At the same time, in order to avoid subsequent restrictions on traffic stars, many local stations have already produced online broadcast platforms and have also made corresponding adjustments to the arrangement of variety shows.
For example, programs broadcast on TV stations and online platforms at the same time, programs broadcast on online platforms only.
Compared with the previous broadcast, has a greater tolerance for the online platform , so the broadcast of "Break Through the Thorns" has not been affected.
Overall, it is wise for Hunan TV to choose to produce online broadcast platforms. At least if you analyze it from the current market trend, you will not kill all the programs of Hunan TV.
However, for the variety shows produced by Hunan TV, the market audience has long seen different voices. Tags such as younger age and entertainment have always revolved around this TV station. Although it is popular, it has also caused considerable controversy.
This time, there is a mass suspension. For the producers of Hunan TV's relevant program, they may really need to think about the future arrangements for program production. While ensuring the popularity of the program, how to ensure the normal broadcast of the program is also a question that needs to be considered.
On the basis of the mass suspension of the program, the career development of Hunan TV hosts will naturally be affected accordingly.
If we look at it from the timeline, the development of Hunan TV hosts has long begun to fluctuate. For example, the two host teams that once attracted much attention, " Tiantian Brothers " and " Happy Family ", have now shown a state of falling apart at Hunan TV.
is not a disagreement between team members, but the platform does not support these hosts working together. Of course, there are many reasons for this situation: the program is suspended or the host's personal development issues.The broadcast of the program
is restricted, and it is more difficult for these hosts to re-partners, and Hunan TV is also intending to cultivate more powerful new faces, and those former appearances eventually become "tomorrow's yellow flowers".
was replaced and finally faded out of the audience's sight. This is an unavoidable fact.
For viewers, they can observe the broadcast direction of Hunan TV variety shows in the next period of time. After all, as the representative of local TV, Hunan TV has changed its program production, and other local TVs will definitely need to adjust it.
Zhejiang Taiwan and Shanghai Taiwan related variety shows may need to reduce entertainment.
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