Editor: Huang Xiang
"Film and Television Winter" has been shouted for more than a year, and the record of costume dramas has been reduced by half. "The most deserted industry in ten years" appeared on the hot search. Under the attention of melon-eating crowds, Hengdian World Studios announced on December 17, 2019 that they would waive studio rental fees for film, modern and contemporary, and science-fiction film crews, with an estimated annual profit of several hundred million yuan. Some people say that Hengdian is "anxious."
"Hengdian Winter" has instead made this largest domestic film and television base appear in the public eye again and again, and its reputation has become more and more famous. So, what is the real Hengdian after a year of "winter"?
Hengdian Film and Television City Ming and Qing Palace Gardens Winter tourism is scarce
Low-season tourists, few crews
December 26, 2019, approaching New Year’s Day, Hengdian Tourism is in the off-season, tourists in the scenic spot are sparse, walking on the bridges of different shapes, and crossing the towering archways , Zhuque Street, lined with shops, even felt too quiet and deserted, but when it was approaching the gate of Gaofu, tourists in twos and threes were stopped by the crew of "Stealing the Heart Painter", and a scene of a vehicle crossing the street was being filmed. Next to the ancient carriage, there were several maids and small servants. It should be an important figure of a famous family who went out.
Excited and curious tourists asked people around to find out what the show was and which star was there, but when they heard the name of the star, they shook their heads and said they didn't know them. The tourists gathered more and more, and the drama group was released soon after filming. An elderly aunt grabbed the wooden cart pushed by the "hawker" to take pictures, and wanted to ride a tall horse led by the "small man". The crew hurried over to stop: "Please stand back and don't move the props." Not far away, wait for the show. Liu Yunlong, an extraordinarily actor, is not surprised at this. He said that ordinary people think filming is very mysterious.
The norm here is that while the tour guide greets tourists with a loudspeaker, the crew is quietly filming inside the yellow cordon. However, those tourists who hope to spend nearly 600 yuan to visit the complete scenic spot and encounter celebrities will be greatly disappointed. The cordon of celebrities will be strictly guarded when filming. To capture the atmosphere of film and television, tourists just look at the crew from a distance and look at the film and television posters in the scenic spot.
"Stealing Heart Painter" is a large crew of the Qingming Shanghetu scenic spot, with one to two hundred actors, group performers, and staff. In the ancient costume martial arts digital movie being filmed in a low residential building not far away, the crew is pitifully small, and there is no uniform dress for the former. The protagonist is shooting a chase with a long sword, but because no one knows it, there is no onlooker. In the huge scenic spot, three crews of different sizes are shooting in each.
The screen at the entrance of the Guangzhou Street shooting base, which focuses on the Republic of China style, tells visitors that the filming crew includes "Insect Totem", "Heirloom", "Twelve Tans", "Ghost Blowing Lantern Series", "Deep Dive" and "Wu Dong "The Universe" 6 pieces. There was no filming crew on the tourist route of the Palace of the Qin Palace and Ming and Qing Dynasties. The staff of the scenic spot said that the gate of the courtyard would be closed for the filming of the general crew and tourists could not see it.
no longer the grand occasion of filming of costume drama
In the last week of December 2019, Hengdian Studios announced 22 film crews, 14 TV series, and 8 films. There are many TV dramas in "You Fei" starring Zhao Liying and Wang Yibo, "Heirloom" starring Wu Jinyan and Qin Lan, "Insect Totem" starring Zhang Mingen and Hu Bingqing, "Antique Bureau Middle Game 3" starring Qu Chuxiao and Chen Yuqi, Gu Li Famous works such as "The Twelve Tans" starring Nazha and Liu Yihao, and "Deep Dive" starring Cheng Yi and Ying Er. However, the only big IP costume drama is "You Fei", and the others are mostly modern legends and spy war dramas, and most of them are online dramas. Movies being shot include "Qing Ya Ji" starring Zhao Youting, Deng Lun and others. Compared with the 4 unknown dramas and 10 movie works announced in October 2019, the quality and quantity of costume dramas that started in Hengdian at the end of the year have increased. However, compared to the first half of 2018 and even 2017, Hengdian announced the grand occasion of 30-47 high-quality crews every week. The number of crew shootings that improved slightly at the end of 2019 was actually reduced by half, and investment in production and mass production In terms of position, it is much worse.
ancientIn the spring of 2017, when the drama is prosperous, Hengdian appeared in "The Legend of Ruyi", "The Wind of Langya List", "One Step in the World", "The Chronicles of the Shu Mountain", "The Phoenix Seeking the Phoenix", "Chang'an in the World" and "The General Is on" "Swordsman", "Peace Hotel", "Begonia Rain and Rouge" and other major productions were filmed at the same time. In the spring of 2018, major dramas such as "Celebrating More Than Years", "Nanyanzhai Notes", "Tomb Robber Notes", "Jiangshan Ji" and "Song Youth Zhi" appeared at the same time. At the time when the crew was the largest, the movie studio's schedule was scheduled from the Spring Festival to the second year, reaching the point where it was called a number. From the second half of 2018, costume dramas are no longer so crazy.
Clothing and props company clothing is crowded with warehouses
Since June 2018, after the rectification of sky-high wages, the tax reform of film and television companies, and the most stringent "anti-historical regulations" on the Internet, actors, investors, and theaters in the film and television industry chain , Film and television bases are all affected and impacted, the hot money pouring into the film and television industry is gradually ebbing, and the industry bubble is being squeezed out. The dilemma of costume dramas being starred, broadcast and off shelves, and zero-announcement broadcasts is a microcosm of the film and television industry in 2019. This also led to a sharp drop in costume dramas in the national TV drama production record in the first three quarters of 2019. Of the 646 works, costume dramas were only about 10%, which was a decrease of more than half compared with 2018. Moreover, the ancient themes recorded in the first three quarters were in the palace. The subject matter disappeared for the first time. The stage of shooting costume dramas is no longer. The number of costume dramas at the source of
filing has decreased, and Hengdian Film and Television City, which is the largest film and television base in China and claimed to have filmed 1/3 of the national TV series and 2/3 of the costume drama, has naturally been affected. An industry insider said that the filming cycle of head dramas such as "Jiangshan Ji" and "Knowing whether it should be green, fat, red and thin" can reach 4 to 7 months, while the filming cycle of small and medium-sized web dramas and web dramas may be within one. Within a month, correspondingly, it may also affect the revenue of supporting services such as accommodation, meal management, vehicles, and prop leasing in the studio.
However, Ms. Zhao, who was interviewed by Hengdian Studios Co., Ltd., told reporters that as of December 13, 2019, Hengdian Studios had received a total of 304 film crews, which is definitely a decline compared with the 378 crews in 2018. But compared with the 294 crews in 2017, it is an improvement. "Hengdian Film and Television City will definitely be affected, but the decline of the crew is not as exaggerated as the outside world said."
Hengdian Film and Television City Qingming Shanghetu scenic spot has a crew filming
Ms. Zhao said that Hengdian opened a new Yuanming New Garden in the past two years. The mansion of the Tang and Song Dynasties, the Republic of China was expanded, and there are more than a hundred studios with different themes and specifications. There are many crews that can be accepted. Now I think that the film and television works filmed in Hengdian have actually come to Hengdian, plus some confidential crews , The crew of Hengdian in 2019 is not as bleak as the “severe cold winter” spread by the outside world. Ms.
Zhao also mentioned that at the end of December, the number of film crews negotiated with Hengdian Film and Television City has reached more than 50, which is on the rise, and there are also many large-scale production crews. When talking about the increasing number of start-ups of medium and low-cost dramas such as online dramas and online universities, Ms. Zhao said that this is a major trend in the film and television industry and has nothing to do with Hengdian as a service provider. "In the past few years, the production cost of a large costume drama reached 500 to 600 million yuan, basically the volume of 10 small and medium cost web dramas. Large production risks increase, so the small and medium cost web dramas filmed in Hengdian will definitely account for the majority. "Z1z
In fact, as many large-scale costume dramas are broadcast on the platform, so-called online dramas are not all small-scale dramas. Hengdian is shooting online dramas that have invested more than 100 million yuan, such as "The Deep Diving of the Puzzle" . Ms. Zhao also believes that in the past two years, online dramas have undergone rounds of improvements and become more sophisticated, both in terms of content and investment production. The filming and shooting of "Sword Dynasty" and "Qing Yu Nian" in Hengdian at the time reported on the Internet. Dramas, but it cannot be said that they are small productions. "The film and television industry is changing from a rapid development to a stage of high-quality development. The overheating of the industry is becoming more and more rational. In fact, after this round of adjustment and reshuffle, it is a good thing for Hengdian Film and Television City. The capital boom has receded, and the film and television industry is affirmed Moving closer to the filming base with the highest concentration of resources and the lowest cost, Hengdian Film and Television City will become more and more integrated in the future. "Z1z
can see that no matter it is announced to the outside world, it will be exempt from film and modern and contemporary, science fiction film crews. The rental fee for the studio is still intensifying the time to build hundreds of high-end studios. In this round of industry reshuffle, when new domestic film and television bases continue to rise, Hengdian Film and Television City is seeking more to stabilize itself.Measures to ensure the status of “the number one film and television base in China”.
In fact, one year after the invasion of "Cinema Winter", Hengdian World Studios announced that it received 12.29 million visitors in the first nine months of this year. Compared with previous years, there has been no significant decline, to Ming and Qing Palace, Qin Palace and Yuanming New Garden. , Guangzhou Street and other scenic spots, watching the crew filming, encountering celebrities, and checking in and chasing dramas in scenic spots are still the selling points of scenic spots. The tourism industry in Hengdian has reached new highs year by year. In 2018, it received more than 17 million tourists, bringing in revenue of nearly 20 billion yuan, accounting for 60% of the entire studio's revenue, more than half. With a strong tourism industry as a support, in fact, it should not be too "anxious".
Hengdian Film and Television City Guangzhou Street
group has little performance, and the props "oversized and small"
"Hengdian Winter" for more than a year, the film and television practitioners in the industrial chain of Hengdian Film and Television City still feel cold.
has been the group performer of "Horizontal Drifting" for almost 4 years. Liu Yunlong has seen the hottest scenes of Hengdian costume crew before June 2018. "In 2017 and 2018, there were no peak or low peak periods in Hengdian. The whole year is the peak season. The crews of the filming locations are crowded and the drama is blocked. In the past two years, the crew has been less, and the filming base is always in summer or winter. No blockage. This is the change of the industry."
Liu Yunlong said that in 2016, Hengdian was full of people, and houses were hard to rent. At that time, there were a lot of group performances. The crew members were pulled away by carts and carts. If you want to make a movie, you can pick up livelihoods every day, without interruption for a month, or even play several scenes a day, "lying dead" or being "killed" many times. In the past year and a half, there have been few big crews, few big scenes, and groups. The acting has to wait for work.
"A large-scale production drama may require hundreds or thousands of group performances, multiple dramas are filmed at the same time, and everyone has a job. Now even multiple web dramas can't match the number of people employed by a large drama." 2019 In the first half of the year, there were few large groups of costume dramas and serious shortages. Liu Yunlong was unable to pick up live events for two weeks, and many group performances also left Hengdian. "I don't have money to earn, and I can't pay the rent of a few hundred yuan. I don't know if the market will get better in 2020."
is a producer and martial arts instructor from the "Hong Family Class" who filmed in the Shanghetu Scenic Spot on Qingming Festival He doesn’t want to talk about the decline of costume films in the past two years. He said that it’s difficult to start a movie smoothly. Investors are here."
Hengdian Film and Television City Ming and Qing Palace Gardens can be seen everywhere in the "Yanxi Raiders" promotional photos
Hengdian Film and Television Industry Pilot Zone has accumulated more than 1,200 enterprises, where there are many rental companies such as props, clothing, lighting, and vehicles. The number of crews is small and the scale is small, and large equipment rental companies are all "overwintering". A leasing company opened its door, and the ancient furniture and daily necessities inside were full. The staff said that when there were many crews, the warehouse would not be so full. There was basically nothing, and the props were transported to the crew by carts.
large-scale props are useless, and the buying and selling of clothing rental is not as strong as in previous years. Dongjin Film and Television, which specializes in costume rentals and costume rentals in the Republic of China, has rented costumes from dramas such as "Looking for the Qin", "Langya Bang", and "Three Lives III Ten Miles of Peach Blossom". Now the style covers the Warring States, Qin and Han Dynasties, Tang and Song Dynasties, Ming and Qing courts, and the Republic Several large warehouses are densely packed with tens of thousands of costumes, armors, furs, shoes, handbags, etc. from various historical periods. At the end of the year, there was a slight increase in the number of start-up crews of
, and the business of the leasing company also improved accordingly. “Recently, I have been busy setting up clothes for an ancient costume drama.” The staff member Chen Xiaodong said that nowadays the demand for costumes in the Tang, Song, Ming and Qing Dynasties is greater, and costumes in the Qin and Han Dynasties are rarely rented out. A dozen pieces at a time are a big order. "When anti-Japanese war dramas, crossing dramas, and Qing palace dramas were popular, costumes were rented out in large numbers. Now they are incomparable to the previous years, and the business has decreased and the company has fewer employees." Chen Xiaodong said that all the clothes starring in large-scale costume dramas Customized by the crew, the costumes of the rental company are generally only worn by special actors and group actors, but they can fully meet the needs of medium and low-cost online dramas and leading actors and group actors in online dramas and online movies. "With different styles, clothes can be rented out repeatedly, so the more crews the better."
The company's stylist, Xiao Xiong, clearly feels a new trend. In the past six months, most of the clothes renting are short videos and micro-nets. Drama, and his job is to continuously meet the requirements of the "net celebrities", Pick up clothes and send clothes to each other. "The rent is not large, but the list is quite large."
On the afternoon of December 27th, Zhang Jian, who traveled from Jinan to Hengdian to shoot a movie, was choosing clothes and props in the dim warehouse of Zuo's Film and Television Company. He was preparing to make a costume myth. The theme of the theater works, and this rental company can meet all his requirements.
clothing and props. The company’s clothing is crowded with warehouses.
Zuo’s film and television company is the largest prop in Hengdian. The chairman of the company is Zuo Bingshun, a prop-maker from Beijing Film Factory. He has been engaged in film and television props for more than 30 years. He is old and experienced. He is known as "Left Master" in Hengdian. Zuo Bingshun’s warehouse is located at the edge of the Ming and Qing Folk Residence Expo City in Hengdian. There are all kinds of old-fashioned furniture, thrones, screens, old-fashioned medical equipment, typewriters, microscopes, and clothing of various generations, just like being in Beijing's Panjiayuan. These were all bought by Zuo Bingshun from all over the country in the past few years. The props here have served time-honored film and television masterpieces such as "Burning the Old Summer Palace" and "Mom in Peking", and have also been prized by the film crews of "The Family of Gold" and "Latent".
"If there are many Hengdian plays, these props will go to the play, and they won't be all piled up at home. The best time is from 2014 to 2018!" Zuo Bingshun said with emotion, this wave of film and television winters will affect the prop company It's too big to say. The grand occasion of serving more than a dozen crews at the same time has become history.
Before 2018, Zuo Bingshun had rented out venues in Hengdian Film and Television City as imperial palaces, dragon palaces and other scenes. The rent exceeded 10,000 yuan a day. Blockbuster films such as "Di Renjie" and "I Am a Passerby" all went for shooting. Later, Hengdian Film and Television City re-planned, and his shooting scene was demolished and turned into scrap. This made Zuo Bingshun lost 80 to 90% of his income. The house leaks in the night rain, and the winter of film and television hits. Zuo Bingshun’s business is seriously frustrated. Now in addition to making film and television props, he is also doing scene layouts for celebrity homes, memorials, and manors, and props can’t be digested in Hengdian, so he borrowed them. Xiangshan Film and Television City, Linyi International Film and Television City, Huzhou Film and Television City, Shanxi and even Hebei Film and Television City. Zuo Bingshun said that there were more than a dozen prop companies in Hengdian at the beginning, but now there are only three or four like him.
Clothing and props company clothing is crowded with warehouse
In recent months, short dramas and vertical screen micro-screen dramas have suddenly become popular, and Zuo Bingshun has rekindled his confidence and began to study new uses of props. He vacated a few rooms in the warehouse and made small scenes such as ancient style study rooms, ancient bedrooms, and anti-Japanese war hospitals to facilitate the flexible use of various photographers.
A wave of people who came to film the micro-series flocked to Zuo Bingshun’s warehouse, and the filming scenes have been scheduled for a week later. Although these businesses are compared with the previous one-time package of tens to 200,000 yuan for props to the big crew. Xiao Wu sees the big witch, but Zuo Bingshun still laments that the momentum of micro-net drama is a bit fierce. "There are fewer Hengdian dramas. At least you can still see some performers staying here to make short dramas."
The short video cycle is short, the cost is low, and the income is fast. Several actors take turns to be the protagonists. You can cut them out in one day. Multiple videos are sold to the platform. Some of these costume skits are funny deconstructions of classic film and television works, some are re-romantic figures of historical figures, and some are beautiful love stories. Zuo Bingshun settled the bills: The short videos of costumes made by him can earn 5,000 yuan if the number of hits is high enough, and 100,000 for 20 shots. "My props are not charged separately in the scene, nor do I need to rent a generator car. The rental fee for two days is only a few thousand yuan, which is very low for the photographer."
It's difficult for most "horizontal drifters" to play a role in a small supporting role, or even make a name. However, there are more people behind the scenes such as the boss, producer, and director of the film and television company from a brainy group performer in Hengdian.
Hengdian Qingming Shanghetu Road and Xingsheng Road are lined with film and television companies. The former is known as the "Entrepreneurship Street" and gathers many small film and television companies with only one facade. These companies are not mysterious or lofty, and the open doors are not very like companies, with electric cars parked randomly and even various commodities.
At the time when Shanghetu Road was the busiest on Qingming Festival, forty or fifty small film and television companies sprang up to find various ways to get a share of the film and television market. Now many companies have closed down, and some have ran away because of failed bets against investors.
can liveThe small film and television companies that come down either have a strong technical team, or can follow the trend and do some projects steadily and steadily.
Hengdian Film and Television Industry Pilot Zone
He Jinfeng has been in Hengdian for more than ten years. He has been the martial arts director of "Blood Mist" and "Songhu Fengyun" and other stars. In recent years, he has established a company as a producer. , Director, to undertake martial arts special effects, high-altitude fighting, hanging Wia and other difficult scenes. He Jinfeng said that in the past two years, it has become more and more difficult to accept the show. "The ancient costume martial arts show is no longer available. The price given by the Internet University that I found is a headache. Calculating the input cost can only be a waste of work, and many of them can't be accepted." The Wuxing market is not good, and He Jinfeng's company began to accept It is also very cautious to produce various feature films and promotional films, and occasionally produce a web drama.
With the strengthening of platform content supervision, the era of small companies earning dozens of times of profits by producing web dramas and web dramas with "smooth heat" and "eye-catching" has become a passing phenomenon.
When He Jinfeng first came to Hengdian, the crew used rewind cameras. Now it is in the high-definition digital era. In the past 20 years, he has seen the heyday of Hengdian Anti-Japanese War dramas and costume dramas, and has also witnessed the emergence of major online movies. "Every industry has its heyday, and every industry is constantly changing. Those of us in the film and television chain can only follow the situation to survive."
Hengdian Film and Television City Qingming Shanghetu scenic spot has a crew filming
"Horizontal" "Floating" actor Chen Jianhua played the passenger "Old Chen" in the blockbuster "Captain of China". This was a "brilliant" moment in his career. At present, Chen Jianhua is in Hengdian to take part in some Internet big shows, or participate in the production of big online projects, such as the rural theme "Children Coming Out of the Mountain", and the model police theme "The Police and Teacher". "It's all positive-energy films. If you invest less than 800,000, you can't lose much, but you certainly can't make a lot of money. Now it is getting harder and harder to make money in the film and television industry. Most costume nets have to invest cautiously, not a few million. We shoot real-life themes and don’t make much money, so we hope to get an award and make a name for themselves.” Chen Jianhua said that shooting online in Hengdian is the most cost-effective way. The actors and lighting costumes are all available. Realistic works that reflect social positive energy and have educational and warning significance are also easier to pass in the platform review. It has become a trend to shoot realistic themes at a low cost.
talked about how small local companies in Hengdian were trying to survive. Chen Jianhua said that a large number of small companies have closed down in the "winter of film and television". Some companies have already started to open hotels and sell breakfast. When there are dramas, they go to the crew to make money. Way.
"Lao Heng Piao" Zhang Ze is an executive director of a film and television company, which operates clothing leasing, film and television post-production, and actor brokerage, and has stood firm in this wave of industry reshuffles. Although the company has produced five or six webcams a year, Zhang Ze also feels that it is becoming more and more difficult to pull investment. "Many investors who have cooperated are waiting and watching. Only those who trust you will continue to invest in you. Another problem is that the profit points of the Internet University are getting less and less, and a project will lose if you are not careful. Our team has actors, screenwriters, and service agents. The project cost is low, but we are also very cautious." Zhang Ze said that many of the film and television companies in Hengdian are not reliable, and some just want to taste the feeling of being a boss. If you don't really understand or love this industry, it is very normal for these companies to be eliminated. “It’s difficult for companies to make investments, and they can’t support daily expenses, so they close their doors and do other things. When the market is good, these companies will come back.” How bleak, after all, there are dozens of crews filming, but they are not crazy anymore. In the face of the cold winter, Zhang Ze also believes that the status of Hengdian Film and Television City's "boss" is difficult to shake, because there is a very large-scale industrial chain here, which can guarantee the filming needs of super large-scale crews, which is difficult for other film and television cities in a short time. Beyond. "The group has taken measures. There will be more crews next year, and Hengdian will be better off." Another practitioner of
who opened a company in Hengdian believes that Xiangshan Film and Television City and Qingdao Oriental Film have already become famous and scaled up. Dramas such as "Huating", "Twelve Hours in Chang'an" and "Langya Bang" have been moved to Xiangshan Film and Television City and other places for filming, and Hengdian can be described as a rival. "From now on, policies such as free studios and preferential crews may call for moreLarge crews, but Hengdian’s problem is that there are too many revenue projects, not taking film and television seriously, and too much monopoly on the crews, which also needs to be changed. "Z1z
This article was created by the author of the Tree Project [Haidai News], and is exclusively published on Toutiao, Qilu Evening News, and Qilu One Point Client. It is not allowed to be reprinted without authorization.
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