html On July 1st, let’s discuss the relationship between HYBE and BTS. When HYBE acquired Big Hit, their goal was to change the image of BTS’s agency into an entertainment giant that owns BTS. To put it bluntly, they wanted to take advantage of BTS. But they don’t want to admit that they can only rely on BTS, because they are targeting giants like CJ Entertainment and Kakao Entertainment. Unfortunately, until now, everyone still thinks that they are just entertainment companies, and they only rely on BTS’ big hit.
Fans always say that BTS’s biggest rival is HYBE. This statement is actually not a big problem. It is true that HYBE suppresses BTS. Many people may not understand the reason. To put it bluntly, HYBE does not care about the image of BTS members. They just wanted to monetize BTS's current high popularity, so various co-branded peripherals appeared, such as co-branded games and co-branded animations. BTS members were firmly opposed to these, but they finally compromised.
Of course, HYBE has other reasons for suppressing BTS, which is to reduce BTS’s influence within the company. They don’t want BTS to become the combination that determines the company’s fate. But the fact is that HYBE has achieved its current status because of the single combination of BTS. Although they have been using the terms BTS Junior Sisters Group and BTS Junior Brothers Group to name and promote their new group, there are not many people paying for it, or it does not divert BTS's resources.
It can be seen that just because the Korean media said that BTS will suspend group activities, HYBE's stock price dropped by 27% overnight. This is the first time that it has appeared in the Korean Wave. You must know that this is just a slight disturbance, because BTS did not say to suspend group activities during the live broadcast. They only said that the members would start solo debut plans. This also made HYBE understand how important BTS is to them.
To be more straightforward, does anyone know what kind of company HYBE Entertainment is? Many people may say that they are the same company as the three major Korean entertainment companies. If you think so, then HYBE will faint in the toilet because it is a group that already has a large number of subsidiaries. They are involved in many fields. It is a pity that they A series of inhumane behaviors make everyone just think that they are BTS's entertainment company. In fact, Big Hit is just a subsidiary of HYBE.
This is why HYBE’s revenue for many consecutive years has almost exceeded the sum of the three major Korean entertainment companies SM, JYP and YG, but no one still thinks that they can threaten the position of the three major entertainment companies, because those three entertainment companies have more foundation. They can rely on and cultivate a stable and high-quality first-line combination, but HYBE can only rely on BTS, a boy group with great talent, to maintain their dignity. Now, no matter how successful they are, it is BTS's success, not HYBE's strength.
HYBE is much more dependent on BTS than BTS is on the company. Without HYBE, BTS is still BTS, but without BTS, HYBE will immediately have to withdraw from the ranks of the new four. BTS in these years is just a ride. The existence of Juechen is a true fault top group. This is the glory of a single group that has never appeared in the history of Hallyu. I hope HYBE will treat BTS better.
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