The second phase of Taoyuan Huatai Outlet Mall is expected to open on December 22. There will be 65 new brands, 20 of which will enter the Outlet mall for the first time. (Provided by Huatai)
Outlet competition is fierce. The first American Outlet in Taiwan, "Huatai Premium City", opened at the end of the year. A total of 167 retail brands in the two phases are rushing to market; Mitsui Outlet has recently signed a contract with Taichung Port Start to attract investment; Lihpao Outlet Mall will also be trial operation in late December, and various businesses have locked in their niches and let them go.
Taiwan Outlets have different customer groups. Huatai Outlet Mall in Taoyuan is an American-style outlet in the suburbs, while Mitsui Outlet is a Japanese-style outlet located between the city center and the suburbs. In order to capture the hearts of consumers, the business methods are also very different. According to industry analysts, Mitsui Outlet is located in Linkou, where the population is mature, while Huatai is located in Qingpu, Taoyuan. Currently, the population is relatively limited. The main consumers are tourists and foreigners, but local customers also like to go to Huatai Outlet to walk their dogs and children. , Become a new form of rest space.
The second phase of "Huatai Premium City" opened at the end of the year, with 65 brands added. In total, Phases 1 and 2 will have 167 retail and 31 catering brands. General Manager Liang Shufan said that many of the new brands are entering Taiwan Outlet for the first time, guaranteeing an average discount of 35%, and it is expected to open on December 22.
It is understood that in the second phase of the 65 new brands introduced, 20 brands are the first to enter Taiwan Outlet, including French original fashion bag promax, internationally renowned domestic designer brand JAMEI CHEN, well-known kitchen appliances and home storage brand Lock&Lock Wait.
In order to maintain the "freshness" and make the brand more diverse, the third phase of "Huatai Brand City" is expected to start next year and open in 2019. Liang Shufan pointed out that the first two phases have an area of nearly 10 hectares, and the third phase will reach 7 hectares, which will be the largest outlet in Taiwan in terms of total development area.
Liang Shufan pointed out that this year's revenue is estimated to be 3.6 billion yuan, 90% of the target at the beginning of the year. The main reason is that some brands opened late, such as Dunhill in the middle of the year and Valentino in the second half of the year. In addition, the decline in tourists and the downturn are also related. However, the second phase of operation will be added next year, and the estimated annual revenue will reach 7 billion yuan.
is known as Taichung, the next battlefield for Outlet. At the end of the year, Lihpao Outlet Mall first joined the battle. Mitsui Outlet, which has set up a site in Linkou, also expanded its layout, pulling the front line to the middle, and signing contracts for land lease development in Taichung Port and attracting investment.
Lihpao Outlet Mall plans to start trial operation on December 24. There will be 120 brands and delicacies in the mall. There is also the only dog park in Taiwan, which I believe will significantly help expand the target customer base. Mitsui Outlet, which will also enter the Taichung market, pointed out that it has now begun to attract investment. The investment promotion briefing held recently has invited representatives of internationally renowned boutique brands, popular Taiwanese brands, Japanese brands, and catering brands to participate; because, Taiwanese consumers are The charm of international boutique brands and Japanese brands is unstoppable, and they prefer to enjoy food. Therefore, in the future, Taichung Port Mitsui will not only introduce shopping, gourmet and other brands, but also have the opportunity to introduce movie theaters and new entertainment facilities in Taiwan for the first time.
