’s busy "Double Eleven" last year, Alibaba officially released its second smart speaker with a screen, the Tmall Genie CCH, priced at 559 yuan. At the same time, don't forget to announce the results of Tmall Wizard's "Voice Shopping": During the Double Eleven event in 2019, there were more than 5 million users who tried voice shopping and more than 1 million completed orders.
Compared with the first-generation Tmall Genie CC, the new speaker adds an English letter suffix of "H" to represent “Home”, which also means that as the first domestic smart speaker brand that has made “voice shopping”, Tmall Genie is right The product's home use scenario has a deeper thinking.
The Tmall Genie CCH equipped with a screen and a camera is equivalent to a tablet computer + TV + fixed line + speaker + monitoring, focusing on upgrading AI interaction capabilities and visual functions, and fully taking care of the different demands of multiple family members for information acquisition.
Let’s take a look at the differences in this Tmall Genie CCH this time by simply getting started. Let's take a look at the difference between this Tmall Genie CCH this time by simply getting started.
Hardware: Upgraded 84-degree wide-angle camera, slimmer and lighter
hardware and design, Tmall Genie CCH continues the overall style of the previous generation Tmall Genie CC without losing new elements. The
speaker body has a 110° inclination angle, which can be viewed directly on the table. The front is equipped with a 7-inch IPS wide-view touch screen, the lower body is the speaker, and the Tmall Genie IN sugar is newly added in the lower right corner. Logo, the brand identity is stronger. The top display of the
speaker is equipped with a dual microphone array. The volume +/- buttons, mute button, and switch buttons are scattered on the left, center, and right sides. After a little adaptation, they can basically operate blindly. The
speaker is equipped with a 2-megapixel, 84-degree wide-angle camera on the front of the speaker. The lens also has an F2.4 large aperture + 1.75um, which can increase the amount of light and improve the monitoring and indoor call experience.
△ There is an indicator light hidden next to the camera, and it will light up in red in the Do Not Disturb mode, which will act as a reminder.
Tmall Genie CCH The bottom cavity is mainly built with a 1.75 inch speaker, the back is a heat dissipation hole, and the bottom is silica gel The purpose of the rubber foot pad is to avoid the friction between the motherboard and the shell caused by cavity vibration, so as to better restore music.
Compared with the previous generation, because the Tmall Genie CCH does not carry batteries, only the protruding base structure remains on the back. The overall structure is slimmer and lighter, making it easier to hold from the top. However, the corresponding price of slimness is that the Tmall Genie CCH is only suitable for use in a fixed location at home.
Content: Diversified information meets the different demands of different family users
As always, the scrolling information stream of Tmall Genie CCH screen covers social news, music, video, food, children's songs/videos and other types of content to meet the needs of different families as much as possible Various preferences of members.
is actually Ali's integration and reasonable distribution of massive content resources. Their sources include Youku, Mango TV, Station B, Tencent Video, Xiami Music, Instant Sports, Gaode Maps, BabyBus, Wizard Reading, Recipes, etc.
mentioned earlier that Tmall Genie CCH emphasizes the concept of "Home" family, not only because compared to mobile phones and tablets, speakers with voice-based interaction can reach the elderly and children in the family, and there are more upgrades Detailed experience:
Localized news: in the morning, noon, and evening, a simple greeting can be
. In addition, Tmall Genie CCH also intimately added the function of localized news, according to the initial setting of the location positioning, every morning after getting up to Tmall When the wizard "good morning", the speakers will broadcast the local news, the main source is the representative local newspapers and radio stations. The same applies to noon and evening hours.
, for example, a user in Guangdong Province actually broadcasts dynamic news from the Southern Metropolis Daily. There is the sentiment of listening to FM radio and local TV stations.
△ said to the Tmall Elf, "MorningAfter that, simple greetings and weather broadcasts will deliver the morning news
. Whether it is listening to music, listening to stories, news broadcasts, or having dinner in a drama, the online voice interaction at any time makes the information easier to obtain. After using it for a long time, we have become accustomed to using this Tmall Genie CCH to enrich the fragmented time, play a piece of music/children’s story before going to bed, get up to play a piece of news, and pause the playback with one sentence before going out, and slowly quit the frequent Take your phone and follow the habit of using your phone.
Child mode: Fire eye function, excellent UI design, more caring parents TTS "Exclusive Story"
For children in the family, Tmall Genie CCH also has the iconic "child mode", this mode is for children's eye care "Distance reminder" (a reminder when the viewing distance is less than 30cm), there are specially screened music, videos and other content. Parents can also control the duration (mobile phone APP setting) and the password to exit this mode.
To help parents achieve the goal of "letting children put down their phones and iPads", it is far from enough to replace children's story machines. Tmall Genie CCH has made a lot of effort in the interactive interface and interaction in children mode. The homepage under
children's mode includes six sections: watching animation, listening to music, listening to stories, love picture books, calling, and celebrities, and scrolling selected videos and songs on the right.
Among them, under the big star section are currently popular animated characters, including Peppa Pig, Wang Wang, Pig Man, and Ultraman. The 3D three-dimensional image is intuitive and clear, even illiterate children can be recognized through the portrait Character, click or say the serial number to enter the movie collection of the animated character. It can be said that the design is quite careful, and it firmly captures the preferences of children.
"Love Picture Book" on Tmall Genie CCH is the AR function of Tmall's early "Tmall Genie Fire Eye", which has become a master skill of the Tmall Genie series. Through the front camera, the Tmall Genie can recognize the picture book and then start reading. Even if there is no physical picture book, the Tmall Genie will "recommend" one, and the screen is the book.
At present, this function has covered 10000+ picture books, which is a big step up from the early days.
Exclusive story: Accompanying children with the voice of parents
Although the child mode makes up for the regret that parents do not have time to accompany their children, Tmall Genie also hopes to do some work to make the device a bond between children and parents. Tmall Genie CCH also has a unique "exclusive story" function, which aims to create a situation where parents tell their children bedtime stories in person.
Parents only need to spend some time to record 5 short stories on the Tmall Wizard APP as required. Tmall Genie can use the personalized TTS technology to read the story aloud in the voice of the parents. After 8 hours of AI learning, it can be converted into audio content of 400 stories, which is enough to cope with multiple nights that come back late and missed time with the baby.
Listening to music: also fully consider the user's personal habits and preferences
music experience, Tmall Genie CCH built-in shrimp music, support voice on demand, collection of songs. In view of the fact that most users’ music habits are mainly in their personal mobile phones, Tmall Genie also provides a "playlist import" function. Users can use the mobile app to add the playlists of Xiami Music, NetEase Cloud, and QQ Music according to their preferences. Import, the system will automatically match the corresponding song.
voice purchase: a new path for wool, and also cut into the recharge, pay water and electricity and other households just need
voice purchase can be said to be an exclusive advantage of Tmall Elf relying on Ali's powerful e-commerce ecology. After the device is bound to a Taobao account, you can move your mouth to achieve "buy, buy, buy". There are three final payment methods: Alipay scan code payment, open Taobao mobile phone order payment, and completely hands-free voiceprint payment (voiceprint information needs to be recorded in advance) . With the efforts of Tmall Genie, this speaker has naturally become a "wool" artifact. Ali’s “subsidy” for Tmall Wizard has been quietly transferred from the early hardware to voice purchases. Open Tmall Wizard CCH Taobao shopping, the "Today's Goods" column on the screen has 9.9 yuan and 1 cent to snap up various discounts, mainly for daily necessities, grain and oil, and keep daily updates.
For family members who are concerned about housework daily, such as housewives, it is faster and more convenient to buy some daily commodities with a high repurchase rate than "open mobile Taobao-search-select goods-place an order".
In addition to online shopping, Tmall wizard voice shopping also considers more fixed consumption scenarios, including Alipay, water, electricity and coal, recharge payment, illegal inquiries, recharge, etc., to cut into household needs.
video call, care mode
Tmall Wizard CCH supports voice and video calls between devices and between devices and mobile phones. Compared with similar smart speaker products with screens, Tmall Genie CCH video calls have a more obvious outstanding performance: the lens supports body recognition, and can place the identified caller in the C position of the video call interface, creating a similar face-to-face communication mode. However, the image quality of 2 million pixels still lacks meaning.
Smart speakers with screen also play the role of monitor in the family. You can watch the real-time situation of the speaker lens through the mobile app. The Tmall Genie CCH also supports the capture function, such as automatically capturing pets and children at home.
△ When monitoring is turned on, a green indicator light will light up next to the lens.
Summary
In general, relying on Ali's powerful e-commerce is still the exclusive advantage of Tmall Genie CCH. Tmall Genie CCH's efforts to meet the individual needs of different members of the family and general needs (video calls, etc.) can be reflected in many details.
The experience improvement brought by these details also flows silently in the hearts of every family member like a spring breeze.
