hungry? Click on the right to follow us and send you the latest entertainment hardcore dinner every day!
Zhang Ziyi's investment product also overturned?
On December 14, a topic called "Xiaomou Stewed Bird's Nest Affiliated Company was fined for concealing a loss of 30 million yuan" aroused heated discussion, and Zhang Ziyi and Chen Shu, who invested in this product, were also implicated by negative public opinion. .
According to reports, as a well-known Internet celebrity bird’s nest brand, the affiliated company of "Xiaomou Dian" was administratively punished by the Beijing Chaoyang District Statistics Bureau. The reason for the punishment/type of illegal act was to provide false statistics and conceal a loss of 30 million yuan. The amount is staggering.
During this period of time, because of Simba, the bird's nest product was on the cusp of the storm. The successive brand rollovers caught consumers by surprise. For this "Xiaomou stew" was administratively punished, netizens also complained that the marketing cost was too high. Right?
don't know if you don't check it, this bird's nest has already been popular in celebrity circles, and Zhang Ziyi is even an investor in the product.
opened this product marketing homepage, which claimed to be the “No. 1 sales of fresh stewed bird's nest in the country for three consecutive years”, and saw the faces of two celebrities, Zhang Ziyi and Chen Shu.
As early as 2017, after Chenshu Investment became a shareholder, Zhang Ziyi also officially announced in mid-2020 to become the second star investor of the brand.
Zhang Ziyi’s promotional posters for this product can be seen everywhere. She has expressed her love for the product in front of the camera more than once, and even highly recommended this product during her second pregnancy, saying bluntly "The professionalism and authenticity of the product founder moved me. So I decided to invest in it."
But under Zhang Ziyi's efforts to bring the goods, this bird's nest has been exposed more than once! Wang Hai, a well-known counterfeit counterfeiter of
, became famous by virtue of his rivalry with Simba. In fact, as early as July 2020, he pointed out that the "Xiaomou Stew" product was untrue and revealed its brand scam.
At that time, Wang Hai issued a long article saying that “the content of Xiaomou’s stewed fresh stewed bird’s nest was calculated as about 0.6% as a result of the inspection”, and pointed out that the brand’s three selling points were all fake, which changed the public’s blind perception of star products.
This time the product was exposed to a rollover scandal. As an investor, Zhang Ziyi has certainly become the object of online condemnation.
Many netizens believe that Zhang Ziyi as an investor is inevitable to be implicated by public opinion, and said that celebrities themselves should be more cautious when choosing product endorsements. After all, many people choose products based on the celebrity’s popularity and credibility.
"Public figures should cherish feathers more."
We still hope that as consumers, we should not blindly believe in obedience, and be more rational in consumption.
What do you think about the product rollover incident of Zhang Ziyi's investment?
Zhang Ziyi, roll, star investment
Author: Chestnut
Editor: small mountains
related
Zhang Ziyi Zhang Ziyi [loved ones] bring Wang Feng and daughter travel! No one disturbed the shopping, showing comfortable, not seeing the stepdaughter apple
